[CreativePocket Co., Ltd.] Disseminating the new appeal of Japanese sake at Japan Village, Brooklyn, New York
Creative Pocket Co., Ltd. Press release: November 15, 2024 Taking sake overseas Spreading the new appeal of Japanese sake at Japan Village, Brooklyn, New York CreativePocket Co., Ltd. (President: Shinya Fukuda) supported seven sake breweries nationwide to exhibit at “Japan Tasting Selection 2024” sponsored by Fibonacci Co., Ltd.
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https://www.youtube.com/watch?v=m3s8QJcXXp4 The sake industry faces many challenges in order to respond to the modern market environment while preserving traditional sake brewing. In particular, many sake breweries are facing financial difficulties due to a decline in domestic consumption and a lack of successors. In response to this situation, an increasing number of sake breweries are expanding into overseas markets and exploring new possibilities. However, the issue is a lack of local awareness and promotion, and a particular problem is the lack of an approach aimed at general consumers. This year’s “Japan Tasting Selection 2024” is not just an event that offers tastings of sake, but is positioned as part of a public relations campaign targeting a new consumer group for sake. Through this event, we helped spread the appeal of Japanese sake and strengthened our approach to the younger generation and a wide range of consumers as a “challenging sake brewery”. How can we promote the appeal of sake to New Yorkers? “Japan Tasting Selection 2024″ introduced unique sake from each sake brewery that is imbued with Japanese tradition and passion. Junmai Daiginjo sake, with its beautiful label design and fruity flavor, has attracted particular attention in the American market. Some of the products include aged sake, which received a great response as a proposal for a new way to drink sake that goes beyond the idea of “sake being enjoyed with Japanese food.” In addition, as a qualitative opinion, there were some New Yorkers who said that sparkling sake is expected to be useful not only in sushi and yakitori but also in a variety of cooking scenes due to its refreshing carbonation and gorgeous flavor. . “Japan Tasting Selection 2024” to be held in New York – disseminating the charm of Japanese sake to the world October 12-13, 2024 – CreativePocket Co., Ltd., in collaboration with Fibonacci Co., Ltd., will hold a tasting event for 600 people at “Japan Village” in Industry City, Brooklyn, New York. “Japan Tasting Selection 2024” was held. Industry City is home to Japanese companies such as Daiso and Bookoff, and is a famous tourist destination where New Yorkers can experience Japanese culture. This event, held here, was aimed at allowing participants to deeply experience the charm of Japanese sake, and seven sake breweries from all over Japan exhibited. List of exhibiting companies below Sake brewery name Region Exhibiting stocks (excerpt) Kinmon Akita Sake Brewery Daisen City, Akita Prefecture Pure rice malt sake made with 3 times more koji X3 Black Long-term aging sake YAMABUKI Chestnut barrel aging Miyasaka Brewing Suwa City, Nagano Prefecture Masumi Hakutae Masumi Okudenkanzukuri Nippon Sakari Nishinomiya City, Hyogo Prefecture Junmai Daiginjo Yuzu Hatsumomiji Shunan City, Yamaguchi Prefecture Harada Junmai 80 Harada Junmai Daiginjo Miyoshi chrysanthemum Miyoshi City, Tokushima Prefecture Omachi Junmai Ginjo unfiltered raw sake Bunmoto Sake Brewery Takaoka District, Kochi Prefecture Shimanto cloudy Shimanto raw unprocessed sake Seto Sake Brewery Ureshino City, Saga Prefecture Honor crest Tocho Event content and purpose This event provided an opportunity to sample FDA-certified sake, and 18 types of sake were introduced, including brands that have made their debut in New York. This tasting event was attended by sake fans living in New York, as well as local restaurant personnel, importers, and distributors, and was an opportunity to get a feel for how sake is expanding in the American market. Furthermore, in addition to sake, we will also have a kimono fashion show as part of Japanese culture, as well as armor that has become a hot topic for player Shohei Otani.We will utilize the power of social media and media to spread the appeal of Japan even after the event ends. measures have been put in place. Exhibiting sake breweries (*in no particular order)
https://prcdn.freetls.fastly.net/release_image/81842/26/81842-26-61dadf6a3073a4cc538ecf9cc4407e0d-427×427.jpg Japan Sheng SAKARI SAKE is a brand born from a passion for premium sake brewing that combines tradition and innovation. It has a history of over 130 years as a sake brewery in Nada, Kobe, and is
characterized by high quality and pure taste that reflects the spirit of Japan. The label design is inspired by traditional Japanese aesthetics and enriches the sake experience.
https://prcdn.freetls.fastly.net/release_image/81842/26/81842-26-c3275b79eb37f8aab86f4d8893f19321-426×427.jpg Seto Sake Brewery Azumacho Higashimachi, which started its sake brewing business in 1789, has a history as a sake named by the 19th Prime Minister and loved by Douglas MacArthur. Since then,
Higashimachi’s tradition has been passed down for more than 200 years, and the brewers have remained true to the spirit and tradition of the founder, continuing to make the same sake with the same tradition.
https://prcdn.freetls.fastly.net/release_image/81842/26/81842-26-c8e2f5e82be1c4a489f55398f94296ea-426×427.jpg Bunmoto Sake Brewery Founded in 1903, Fumimoto Sake Brewery is located near the Shimanto River in Shimanto Town, Kochi Prefecture, where nature remains untouched. Although it is a brewery with a long history, it faced the threat of going out of business during the COVID-19 pandemic in 2020, and temporarily suspended sake brewing. However, it reopened in 2023 and is currently creating sake fans with innovative approaches such as unique pouch packs of sake and collaborations with artists.
https://prcdn.freetls.fastly.net/release_image/81842/26/81842-26-a58232797ad07a9b6df4efdca710820b-426×427.jpg Miyasaka Brewing Masumi Masumi, a leading sake brewer in the Japanese sake world, is praised throughout Japan for its satisfying taste and unwavering, honest reliability. It was founded as a sake brewery in the town of Suwa in 1662, and it is said that the tradition of precision craftsmanship led to the development of the silk reeling industry in this area. Attention to detail remains at the heart of Masumi’s brewing philosophy to this day.
https://prcdn.freetls.fastly.net/release_image/81842/26/81842-26-9af98473cd1230f80bb4a290070f5f76-426×427.jpg Miyoshi chrysanthemum Miyoshi Kiku is a sake brewery that has been in existence for 17 generations in Tokushima, where Awa Odori and samurai traditions remain strong, and has continued to uphold its traditions. They use local rice and have a unique manufacturing method using homemade yeast. Another unique feature of the brewery is that they play music while brewing, which is a unique feature of the brewery, and it has gained a lot of attention as a sake brewery that is only known to those in the know. We also pay particular attention to the packaging, using characters to make it easier for young people to get involved.
https://prcdn.freetls.fastly.net/release_image/81842/26/81842-26-09e792bcffd801cdd9804e5e9caf952d-427×427.jpg Hatsumomiji Harada Harada, a sake brewery in Yamaguchi Prefecture that had been closed for nearly 20 years, was rebuilt in 1977 by a team of just five people. Harada, named after the sake brewer, is now a sake brewery that has expanded its influence and is well-regarded within the industry for its ability to reproduce the techniques and sensitive tastes of a sake sommelier.
https://prcdn.freetls.fastly.net/release_image/81842/26/81842-26-32de23b7236d1d5296c9f52d78d91d09-426×427.jpg Kinmon Akita Sake Brewery Kinmon Akita Sake Brewery’s vision is to increase the value of sake and expand the concept of sake through the “umami” of sake. To this end, we are not limited to mainstream sake or ginjo sake, but instead look to the food cultures of the East and West, aiming to create an experience that touches the universal sensibility of “umami” and taking on the challenge of brewing sake that goes beyond the boundaries of sake. Masu. For future consumers with a cross-generational approach The sake industry must continue to respond to changes in consumer tastes while preserving tradition. In particular, an approach is needed to address the issue of successors and the decline in consumption in Japan. CreativePocket Co., Ltd. and Fibonacci Co., Ltd. have proactively tackled this issue and conducted a promotion targeting the next generation of consumers through “Japan Tasting Selection 2024.”
https://prcdn.freetls.fastly.net/release_image/81842/26/81842-26-00b79643ccb086d8d639d414706a2124-1020×652.jpg New challenges and challenges in the American market As we expand the Japanese sake market, we are also paying attention to issues facing distribution and the food and beverage industry in the United States. Local distributors and importers have voiced the need to increase the number of places where sake can be enjoyed outside of Japanese restaurants, in order to convey the appeal of sake to a wider range of consumers. Additionally, for local distributors, there are still challenges in balancing with competing products other than sake and developing sales channels. We felt that an important next step would be to promote the appeal of sake as a “craft sake” and expand our reach in the retail market through online distributors and
restaurants. Inbound demand and future prospects At “Japan Tasting Selection 2024,” many visitors said, “I learned about the richness of Japanese sake when I traveled to Japan,” and the number of overseas fans who have become familiar with sake through inbound travel to Japan has increased. I found that it is increasing. Our policy is to take this opportunity to expand the base of sake in the American market and propose new value as “Japanese craft sake.”
CreativePocket Co., Ltd. will continue to collaborate with Sake Lovers Co., Ltd. and Fibonacci Co., Ltd. to develop the Japanese sake market in various countries overseas and contribute to expanding the number of Japanese sake fans. For this exhibition, we will work together to support the store opening
https://prcdn.freetls.fastly.net/release_image/81842/26/81842-26-25a3699a7f925f6950c5a31e130fc4ff-750×1027.jpg Sake Lovers Co., Ltd. Sake Lovers Co., Ltd.’s main business is to support various sake breweries in Japan, such as sake tasting experiences and sake brewery tours. Realizing the potential of sake, he quickly turned his attention to inbound demand and is currently active in the Tsukiji area of Tokyo. He is well-versed not only in Japan but also overseas, and has been actively participating in various projects to increase consumption in response to outbound demand, thereby enlivening the sake industry. Material production:
https://drive.google.com/drive/folders/1hpoyHWSs6XFulYb85nDocTCb4_DXo7sr?usp=sharing Event sponsor official press release: