“Tokubai Delicious Foods General Election 2024” Gold Award Winner “Hobongu Omusubi” is a huge hit with a sales ratio of 222%! Due to the explosion in popularity, there are happy cries of increased production staff
Kufu Company Co., Ltd. Press release: November 15, 2024 “Hobongu Omusubi”, which won the gold prize in “Tokubai Delicious Foods General Election 2024”, is a big hit with sales of 222%! Due to the explosion in popularity, there are happy cries of increased production staff. ~High-impact “rice balls with fillings” developed through thorough research by Nomura Store in Hiroshima~ Tokubai, a flyer and shopping information service operated by the Kufuu Company Group, announced the award results of the National Supermarket Delicious Foods General Election 2024 in September 2024. We have received many comments from award-winning companies that their product sales have increased after receiving the award.One example is the Nomura Store Kabe store (Hiroshima Prefecture)’s “Hobongu Omusubi” which won the gold award in the tourism product category. We will introduce how it is attracting attention. ▼“Tokubai Delicious Food General Election 2024” Nomura Store Kabe store “Hobongu Omusubi” product introduction page
https://oishiimono.tokubai.co.jp/award/3/detail/l0sq902i
https://prcdn.freetls.fastly.net/release_image/46400/426/46400-426-3f2133e52b2502805fbb5eee5f71a26e-1411×691.png (Photo right) Nomura Store Kabe store manager Mr. Akihiro Fujii ■322 yen with ingredients that are too big to be considered as ingredients! “Bento-style” rice balls that can be eaten with one hand Nomura Store Kabe store’s “Hobongu Omusubi” has been entered into the newly established tourism product category in 2024 as “a bento-style rice ball perfect for traveling and going out.” At the time of voting, users highly evaluated the following points: “The volume and taste are satisfying with just one piece,” “Impressive appearance,” “A wide variety of varieties,” and “Easy to eat with one hand, like a bento.” This led to winning the Gold Award.
https://prcdn.freetls.fastly.net/release_image/46400/426/46400-426-79aaf9fa036079a3be1aca482b9297c8-1657×957.png “Hobongu Omusubi” manufacturing process (Image provided by Nomura Store Kabe store) On top of the heavy rice are toppings that are so large that you wouldn’t think they were rice ball ingredients, such as “salmon and salmon roe”, “boiled pork and boiled egg”, “three shrimp tempura”, and “eel and egg”. This product can be called a “lunch box that you can eat with one hand” that goes beyond rice balls. One of the reasons why it is so popular is its affordable price of 322 yen (tax included) per piece. ■A big hit after winning the Gold Award! Sales ratio is 222% of normal level On the weekend before the award, sales were around 300 units a day, but during the three-day weekend following the award announcement on September 12th, sales increased to around 600 units on the 14th (Saturday), 800 units on the 15th (Sunday), and 16th (Monday). ) Approximately 600 pieces were sold, and more than 2,000 pieces were sold in three days, and sales have been strong ever since. “The popularity exploded right after the general election result that “Hobongu Omusubi” won the gold medal was featured on TV.We hired staff to make the rice balls so that customers who came to the store would not be unable to purchase them. Nowadays, we have many customers who come to our store just for the “Hobongu Omusubi”, and we have many customers who come from afar to accompany them on vacation. Some customers say, “I want to try a different type next time.” We have received many requests for events and interviews with the local media, and the award has had a bigger impact than we expected. I feel it’s spreading.” (Nomura Store Kabe Store Manager Fujii)
https://prcdn.freetls.fastly.net/release_image/46400/426/46400-426-7ed3d4b231f8f3b1ec7a145c4100a767-3900×2198.jpg “Hobongu Omusubi” being sold at the store (Image provided by Nomura Store Kabe store) ■About “Tokubai Delicious Food General Election 2024”
https://prcdn.freetls.fastly.net/release_image/46400/426/46400-426-c54753b2ff1e82ba82b1a758a19efdc0-968×812.jpg The “Delicious Foods General Election” is a project in which supermarkets across the country enter their favorite side dishes and sweets, and the general public, including “Tokubai” users, vote for them. Since you can vote based on taste, appearance, cost performance, and various other reasons, regardless of the store’s size, popularity, or trade area, you can choose not only products that you have tried and would definitely recommend, but also products that you can recommend. You can also choose products that you would like to try! Entry conditions A supermarket or retail store that sells groceries (It doesn’t matter whether you have a contract with Tokubai or not) Number of entry companies 93 companies Number of entry products 364 products Voting period July 1st (Monday) to July 22nd (Monday), 2024 Voter “Tokubai” users and general consumers Number of votes 104,516 votes How to vote Internet voting: From the special website for “Delicious food general election” One vote per person in each category Voting section ・Delica department: 134 products ・Sweets section: 59 products ・Grocery department: 67 products ・Fresh/Daily delivery category: 65 products ・Tourism product category: 39 products *New category in 2024 Result announcement Thursday, September 12, 2024 Special page https://oishiimono.tokubai.co.jp/ Result announcement Press release ・Contact information Tokubai Delicious Food General Election Secretariat oishiimono-sousenkyo@locoguide.co.jp *For media inquiries, please contact pr@locoguide.co.jp ●What is the
flyer/shopping information service “Tokubai”? https://tokubai.co.jp/
https://prcdn.freetls.fastly.net/release_image/46400/426/46400-426-0fdc15142f4e221537a2c95ad97db39b-3900×1286.png This is a web service/app that started in 2013 that posts flyers and shopping information for various types of retail stores, including food supermarkets. You can view the information for free from your computer or smartphone. The number of listed stores is over 72,000*, and the service is used by over 16 million people* per month, mainly women in their 30s to 50s. (*=as of January 2024)
https://prcdn.freetls.fastly.net/release_image/46400/426/46400-426-c92c0e9e13f9f7c258e933287a6218de-1675×1550.png Click here to download the “Tokubai” app
https://tokubai.co.jp/mobile_application_redirections/redirect?event=newsrelease If you are a company that would like to post information on “Tokubai”, click here https://biz-lp.tokubai.co.jp/lp1 ●Company profile Company name: Loco Guide Co., Ltd. ( https://locoguide.co.jp/ ) Head office location: 23rd floor, Sanda Kokusai Building, 1-4-28 Mita, Minato-ku, Tokyo 108-0073 Capital: 50 million yen (as of the end of December 2023) Date of establishment: July 1, 2016 Main business: Operation of flyer and shopping information service “Tokubai”