[Nagoya Railway Co., Ltd.] We will carry out a tie-up project with the keyword “Owariasahi, the town with the best tea in Japan”
Nagoya Railway Co., Ltd. Press release: November 15, 2024 We will carry out a tie-up project with the keyword “‘Owariasahi, the town with the best tea in Japan'” Owariasahi City x Kirin Beverage x Nagoya Railway Nagoya Railway is working with Owariasahi City and Owariasahi City, with which it concluded an agreement on “comprehensive regional revitalization cooperation” in April of this year, with the keyword “Owariasahi, Japan’s best city for delicious tea”. We are collaborating with Kirin Beverage Co., Ltd. (Headquarters: Nakano-ku, Tokyo, President: Kazuhiro Inoue, hereinafter referred to as “Kirin Beverage”), with which we have concluded an agreement regarding collaboration and cooperation for the purpose of promoting black tea and as part of a project to increase the value of areas along the Seto Line. We will carry out a tie-up project. Details are below. 1. Commemorative decorated train service On the Seto Line and Nagoya Main Line, we will be decorating the 20th anniversary of the birth of Owariasahi City’s image character “Asapi” and the image of the tea town, as well as PR decorations for Kirin Beverage’s popular product “Kirin Gogo-no-Kocha.” (1) Seto Line Target vehicle: 4000 series vehicle (4-car 1 formation) (commonly known as Asapi Train) Operation period: December 1, 2024 (Sunday) – February 28, 2025 (Friday) Decoration contents: In-car poster, vehicle side body sticker, head mark, Asapi mascot installed in the crew
compartment [Decoration image (partial excerpt)]
https://prcdn.freetls.fastly.net/release_image/89084/270/89084-270-250ef2c9f9c47bfc547c60da741a216d-424×284.jpg
https://prcdn.freetls.fastly.net/release_image/89084/270/89084-270-28cbb47b85b36493228abfea75b74160-1460×1032.jpg In-car poster image
https://prcdn.freetls.fastly.net/release_image/89084/270/89084-270-6027be826670d6cbf9c75e309684d388-1460×2064.jpg Vehicle side body sticker image (2) Nagoya Main Line etc. Target vehicle: 6000 series vehicle (4-car 1 formation) (commonly known as Tea Railway) Operation period: December 8th (Sunday) to December 28th (Saturday), 2024 Decoration contents: Full-page poster inside the car, body sticker on the side of the car, PR system board [Decoration image (partial excerpt)]
https://prcdn.freetls.fastly.net/release_image/89084/270/89084-270-cb9bcc006c011944c2e80a4f5b35474b-1417×940.png 6000 series vehicle image
https://prcdn.freetls.fastly.net/release_image/89084/270/89084-270-3c68932989053d80955fcc19764192a9-3900×2771.jpg In-car poster image
https://prcdn.freetls.fastly.net/release_image/89084/270/89084-270-0bf5aee7b09a74cb1f145c1eec3fb4f7-1910×2700.jpg Vehicle side body sticker image 2. Departure ceremony of commemorative decorative train (Asapi Train) ○Sponsor Owariasahi City ○Date and time December 1st (Sunday) around 9:05~ ○Place Owariasahi Station platform 3 (Target vehicle: Local train bound for Sakaemachi departing from Owariasahi Station at 9:22) ○Content ・Hiroshi Shibata, Mayor of Owari Asahi, Masataka Kobayashi, General Manager of Kirin Beverage Chubu Region Headquarters Greetings from the above two people ・Yuji Yokoyama (Yuji Yokoyama) Station Master Owariasahi giving the departure signal on the platform *Trains may be delayed or canceled due to weather etc. 〇Other Please check the Owariasahi City website for details. URL: https://www.city.owariasahi.lg.jp/site/asapi-osanpo/36838.html 3. Owariasahi City SNS Campaign By registering as a friend of Owariasahi City’s official LINE account and following Owariasahi City’s official Instagram, you can see “Owariasahi City x Meitetsu We will give you an original train illustration tin badge. Please check the Owariasahi City website for details. URL:
https://www.city.owariasahi.lg.jp/site/asapi-osanpo/36838.html 4.Other To commemorate the operation of the commemorative decorated train, we are planning to release commemorative admission ticket sets and commemorative goods. As soon as the details are decided, we will inform you on our website. 5.Contact information 〇About commemorative decorative train launch ceremony and SNS campaign Owariasahi City Public Relations Strategy Division TEL: 0561-76-8107 (Monday-Friday: 8:30-17:00) 〇Other inquiries Meitetsu Customer Center TEL:
052-582-5151 (Monday to Friday: 8:00 to 19:00, Saturdays, Sundays, and holidays: 8:00 to 18:00) (Reference) Owariasahi City has the largest number of “Delicious Tea Shops” certified by the Japan Tea Association in Japan (as of November 2024), and the Tourism Association is taking the lead in promoting initiatives to become a “Delicious Tea Town.” I am.