MyVoice [Survey on sushi] Over 60% of people eat sushi at least once a month. Favorite sushi ingredients include “tuna (medium fatty tuna)” and “salmon” at 50% each, and “shrimp, amaebi,” “tuna (lean),” and “squid” at 40% each.
My Voice Press release: November 15, 2024 [Survey on sushi] Over 60% of people eat sushi at least once a month. Favorite sushi toppings include “tuna (medium fatty tuna)” and “salmon” at 50% each, and “shrimp, sweet shrimp,” “tuna (lean),” and “squid” at 40% each. ＜＜ TOPICS ＞＞ ■ More than 60% of people eat sushi at least once a month, and this rate tends to be higher among older age groups. Favorite sushi ingredients include “tuna (medium fatty tuna)” and “salmon” at 50% each, and “shrimp, sweet shrimp,” “tuna (lean),” and “squid” at 40% each. ■ Among those who eat sushi, just under 80% eat “store-bought” and over 70% eat “restaurant/conveyor belt sushi.” More than 20% of people said they made things at home, which is a decreasing trend compared to past surveys My Voice Com Co., Ltd. (Chiyoda-ku, Tokyo, President and CEO: Kazuhisa Takai) is 5th time becomes “Sushi” An internet survey was conducted from October 1st to 7th, 2024. We are asking questions about sushi eating and purchasing status. We will inform you of the results of the investigation. [Survey target] MyVoice survey monitor [Survey method] Internet survey [Survey period] October 1st to October 7th, 2024 [Number of
respondents] 9,160 people [Details of survey results]
https://myel.myvoice.jp/products/detail.php?product_id=31502
https://prcdn.freetls.fastly.net/release_image/7815/1541/7815-1541-88032eb3dbaf5489f7312584e99424d9-600×312.png 2. Favorite sushi topping Sushi eaters’ favorite toppings (multiple answers allowed) are “tuna (medium fatty tuna)” and “salmon,” each in the 50% range, “shrimp, amaebi,” “tuna (lean),” and “squid.” It’s in the 40% range. “Salmon” is ranked first among men in their 10s to 30s and women in their 10s to 50s, while “shrimp and amaebi” is ranked first among women in their 60s to 70s. “Hotate” ranks second among women in their 60s and third among women in their 70s. In Hokkaido, “scallops”, “salmon”, “shrimp and amaebi” are the top three, and “white mackerel/mackerel” and “crab” also have high proportions.
https://prcdn.freetls.fastly.net/release_image/7815/1541/7815-1541-ce907307d39c3ab56cdcd868750abba1-600×312.png *For more detailed data such as the continuation of the graph, please see [ Here ] You can view it from here. 3. Types of sushi to eat We asked people who eat sushi what kind of sushi they eat (multiple answers allowed). 78.7% said “Purchased at a store”, 71.0% said “Eating out/conveyor belt sushi”, and over 20% each said “Items made at home” and “Eating out/Sushi restaurant”. The number of items made at home has been decreasing compared to previous surveys. Eating out/conveyor belt sushi is more popular among young women and men in their teens and 20s.
https://prcdn.freetls.fastly.net/release_image/7815/1541/7815-1541-1a568b555a9923e49ebc694c11459729-600×312.png *For more detailed data such as the continuation of the graph, please see [ Here ] You can view it from here. 4. Where to buy sushi When we asked people who eat sushi purchased at a store what kind of store they buy it from (multiple answers allowed), 88.1% said “inside a supermarket”, 31.7% said “takeout from a conveyor belt sushi store”, and Take-out sushi restaurants and take-out specialty restaurants” accounted for 23.4%. Department stores have a high proportion of women in their 60s and 70s. “Take-out sushi restaurants and take-out specialty restaurants” is slightly higher in Kanto and lower in Kyushu. 5. Important points when purchasing sushi The important points for people who purchase sushi (multiple answers allowed) are “type of ingredients/toppings,” “price,” and “taste,” each in the 60% range. “Freshness”, “best before/expiration date”, and “safety and hygiene management” are higher among older women. ＜＜ Comments from respondents ＞＞ ☆ What is sushi for you? (5,735 total) ・It’s something you eat when you want a little luxury. Lately, I’ve been making more of my own food than going to conveyor belt sushi restaurants. It takes a little time, but it’s fun to make with your family. (Male, 29 years old) ・Sushi at a cheap restaurant is an ordinary meal, while sushi at a department store or sushi restaurant is an expensive meal. (Male, 40 years old) ・It’s something you eat on special occasions, and something you use when you want to have a quick meal at the same time. (Male, 44 years old) ・I always order sushi for celebrations. Even as a reward for yourself. It’s a particularly happy time. (Male, 69 years old) ・Eat a slightly luxurious holiday dinner as a reward for hard work or on a birthday. I recently gave birth and my husband bought me takeout on the day I got out of the hospital. (Female 29 years old) ・It’s one of the fun things to do, and it’s something you can’t easily make yourself. (Female, 39 years old) ・I don’t have much interest in eating raw seafood because I can’t eat it. I like toppings other than seafood and chirashi sushi. When I was a child, it was a special dish that I only had the opportunity to eat it during the Peach Festival or at ceremonial occasions. (Female 45 years old) – Meals that you will never get tired of, no matter what time you eat them or where you eat them. (Female 78 years old) https://myel.myvoice.jp/products/detail.php?product_id=31502 In addition to the above questions, we also asked questions such as “situations in which you eat sushi at home.” Regarding publication and citation of survey results Please be sure to confirm this when publishing or quoting survey results. For inquiries regarding the survey results, please contact the email address below. otoiawase@myvoice.co.jp (in charge of MyEL) My Voice Com Co., Ltd. [Representative] Representative Director Kazuhisa Takai [Established] July 1999 [Capital] 161.83 million yen (including capital reserves) [Business] Internet research, offline research, text mining, questionnaire database [Location] 5th floor, Eiha Building, 3-17-11 Kanda Nishikicho, Chiyoda-ku, Tokyo [Company website] https://www.myvoice.co.jp/ *MyVoicecom Co., Ltd. is a research company of the ITOCHU Group that mainly provides internet surveys. ★My Voice Com is recruiting “survey monitors”. For details, see Here Please take a look.
