[Food HEROes Co., Ltd.] [Held on 11/23/24] Curry, tacos, lassi, etc. invented by members will be sold at Copis Kichijoji’s “Agriculture to Spice Marche”! We will also plan workshops on spice mixing and shimenawa production to liven up the event
Food HEROes Co., Ltd. Press release: November 15, 2024 [Held on 11/23/24] Curry, tacos, lassi, etc. devised by members will be sold at Copis Kichijoji “Agricultural to Spice Marche”! We will also plan workshops on spice mixing and shimenawa production to liven up the event. Limited release of spiced mango lassi in collaboration with Minna no Yogurt Academy
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https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-052e3c2ad540a1c4799cf89dc75390bf-657×465.jpg Name: Agriculture to spice marche Event date and time: November 23, 2024 (Saturday/Holiday) – November 24, 2024 (Sunday) 11:00-18:00 each day Venue: Copis Kichijoji (1-11-5 Kichijoji Honmachi, Musashino City, Tokyo) A building 3rd floor GREENING plaza Admission fee: Free Sponsor: Coppice Kichijoji https://www.coppice.jp/ Planning and management: RE Co., Ltd. https://re-jpn.net/ *Please check the Coppice Kichijoji website (https://www.coppice.jp/newsandevent/coppice/20173/) for event details. *Please note that the vegetables, fruits, menus, etc. scheduled for sale are subject to change depending on growing conditions, etc. *The event will be held in case of rain, or canceled in case of stormy weather. *The image is for illustrative purposes only. Main event details ・A marche where more than 10 farmers set up stalls and sell carefully selected Tokyo vegetables ・Opened a pick-up store for the EC service “VEGESH TOKYO” where you can receive vegetables grown in Tokyo with free shipping ・Workshop themed around spices and agriculture in Tokyo Spice mixing experience/shimenawa making experience ・Sale of authentic Indian curry and spiced dishes and drinks made with plenty of agricultural products from Tokyo Food HEROes Food and drinks devised by U-30 COMMUNITY members In line with the theme of “Agricultural to Spice Marche,” members of the online community “Food HEROes U-30 COMMUNITY,” which is made up of chefs under the age of 30, have devised spice dishes, spice-based drinks, and cocktails. . You can enjoy dishes created by young people with flexible ideas that actively utilize ingredients from producers who will be opening stalls at the Marche. Tokyo Japanese Dashi Curry: Hibiki Wada (rented curry shop owner) “Tokyo Japanese Dashi Curry”, a rented curry shop that appears once a month in Tokyo, will open at “Agricultural to Spice Marche”! We sell two types of fish curry: a simple curry made with bonito and kelp stock and onions stir-fried until golden brown, and a fish curry made with fresh seafood purchased from Toyosu. A new type of Japanese curry with plenty of fish flavor. On the day of the event, we will also prepare achar (Indian pickles) using vegetables from Nakanishi Farm, a farm in Hachioji City. Tokyo Japanese Dashi Curry (Mr. Wada) Instagram:
https://www.instagram.com/wadasi_curry/
https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-c0d718b698606bad2297432867fe1d59-1910×632.png Musashino Tacos: Mr. SOUYA (French/Italian Chef) The “tacos” that Food HEROes U-30 COMMUNITY has provided at various events will also be sold at “Agricultural to Spice Marche”! We will prepare two types of tacos: squid tacos and pork tacos. Of course, the vegetables are grown in Tokyo. We will be selling original tacos made with spices and vegetables from Nakanishi Farm, a farm in Hachioji City. SOUYA’s Instagram: https://www.instagram.com/souya.creator/
https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-51206b735be73cb00519f21a796e91d0-1910×624.png Spice mango lassi in collaboration with Minna no Yogurt Academy We will be selling the Indian yogurt drink “Lassi” developed in collaboration with “Everyone’s Yogurt Academy”, a community for yogurt lovers by yogurt lovers, and Food HEROes U-30 COMMUNITY. We will be selling a special mango lassi for this day only, which is a
combination of the standard mango lassi and surprising spices. The recipe was created by members of the Food HEROes U-30 COMMUNIT. Everyone’s Yogurt Academy web: https://yogurt-academy.com/
https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-6aa6b6f66491ab8f22ef572af658c760-1910×622.png Kiwi from Tokyo “Tokyo Gold Spice Lassi”: Noriko Akiyama (Pastry Chef) This is a “Lassi” made with “Tokyo Gold,” a rare kiwi fruit born in Tokyo. Try the lassi made by a young pastry chef at Tokyo Gold in Narayamaen (Kurume City), which also has a store at Marche. Mr. Akiyama’s Instagram: https://www.instagram.com/noriko_akiyama84/ Image
URL: https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-baee158980f7e866dd351bfd2ac7b0d4-1910×629.png Chai using Japanese black tea from Tokyo: Mr. Myung Jihoon (chef) Members of Food HEROes U-30 COMMUNITY will create a spiced Indian milk tea called “Chai.” In addition to Tokyo Tea Chai, we also offer standard masala chai. [Masala Chai] A classic chai that is carefully blended with 7 types of spices and 2 types of tea leaves, giving you a refreshing spicy taste. [Korean style chai using Tokyo black tea] This chai is inspired by the Korean drink “Misukkal”, using Tokyo black tea (Benifuki) produced by “Kinoshita Sono Tea Factory” in Higashiyamato City, Tokyo, and flavored with pandan leaves and ginger. It has the aroma of grains, tea leaves, and spices. Myon’s Instagram: https://www.instagram.com/the.worldof.jay/
https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-fe6a4b40618156ba8bd2f539e507287b-1910×627.png Ginger cocktail of GI Tokyo island sake “Jokejima” and Hachioji ginger: Mr. Daisuke Ito (bartender) Tokyo Island Sake is a type of shochu made in the Izu Islands, which are the islands of Tokyo, such as Izu Oshima, Niijima, and Hachijojima. In addition to using potatoes and barley as raw materials, it is unique in that it is brewed using barley malt. It was designated as a Geographical Indication (GI) in March 2024 and is attracting attention. On the day of the event, we will be selling ginger ale cocktails made with ginger from Hachioji, as well as highballs made with Tokyo island sake. Mr. Ito’s Instagram: https://www.instagram.com/itomito0323/
https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-f9ab60c178074dc4760a080ccf0433da-1910×619.png Workshop｜Spice mixing and shimenawa production experience Spice mixing experience Chef Repi, an online cooking class where you can learn from professional chefs, is holding a special on-site cooking class. We have prepared three types of mixed spices devised by the chef from the Chef Repi lessons. Choose one spice you want to make and actually mix it. Chef Repi web: https://chefrepi.com/ Spices to choose from: Oriental shichimi chili pepper / Dukkah spice (Egyptian spice mix) / Garam masala (Indian spice mix)
https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-4f2175c260200787fc62993163fb31eb-1910×636.png Participation fee: 800 yen (tax included) Capacity: 6 people each session Time: 11/23 (Sat) 11:30~/14:30~ 11/24 (Sun) 13:30~/15:30~ Experience time: About 30 minutes In addition, Chef Repi plans to offer authentic Indian curry “Chicken Biryani” and “Pork Vindaloo” that can be made through online lessons at Food Wagon.
https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-080f422ef565b1ed15fdbe96764ad025-1910×639.png Making a “shimenawa wreath” made from rice straw In collaboration with “Tokyo Rice Salon,” a project run by Yukino Ikeda, a member of Food HEROes U-30 COMMUNITY, to support rice cultivation in Tokyo, Kota Nishino from “Nishino Farm,” a rice farm in Kunitachi City, will be the instructor. We will be holding a workshop where you can make a “shimenawa wreath” that can be displayed as a New Year’s decoration. You can also use it as a Christmas wreath if you arrange it. Tokyo Rice Salon web: https://www.tokyo-okome.com/
https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-7fb44c92f183ac75b1d143c81aa76ec5-1910×630.png Participation fee: 800 yen (tax included) Capacity: 6 people each session Time: 11/23 (Sat) 13:30~/15:30~ 11/24 (Sun) 11:30/14:30 Experience time: About 30 minutes Numbered tickets will be distributed for both workshops at the information desk on the 1st floor of Copis Kichijoji Building B until November 22nd (Friday). If there are remaining slots on the day, numbered tickets will be distributed at the venue. Background of store opening In addition to a low food self-sufficiency rate of 0% (*Note 1), Tokyo has many issues such as traffic congestion and a lack of manpower for logistics. There is a need for sustainable measures that actively utilize ingredients. Rising prices, especially soaring food costs, are a source of concern for restaurants and are putting pressure on restaurant management. It has become difficult to provide delicious meals and drinks using the same ingredients as before. Under these circumstances, it is important not only to increase the local food self-sufficiency rate, but also to actively use local ingredients with low food miles (the environmental impact of food transportation), and to utilize the ideas and creativity of chefs. In the future, there will be a need to come up with dishes and drinks that have added value. At Food HEROes U-30 COMMUNITY, which we operate, we are aware of this trend and have deepened our knowledge of local ingredients by visiting production areas in urban centers such as Tokyo and Ibaraki Prefecture and interacting with producers. Furthermore, in January and March 2024, we will hold a pop-up event “Taco Session” that uses locally sourced ingredients and offers dishes created with the fresh sensibilities of young people. We also communicated our values. RE Co., Ltd., which plans and operates the “Agricultural to Spice Marche in Copis Kichijoji,” appreciated these activities and approached us about opening a stall at the event. *Note 1: Refer to food self-sufficiency rate by prefecture for FY2021 (approximate value) and FY2020 (final value) https://www.maff.go.jp/j/zyukyu/zikyu_ritu/attach/pdf/zikyu_10-2.pdf Message from Food HEROes Representative Ichiro Eroku Following the previous “Agriculture to Art Marche” held at the end of August, we have planned the sale of food and drinks to liven up the event at the “Agriculture to Spice Marche” as well as planning workshops to be held at the same time. is completed. The food and drinks were handled by members of the Food HEROes U-30 COMMUNITY, so they were able to gain experience that they would not have been able to experience at their regular jobs. I hope that this experience will be a good opportunity for me to approach my daily work with a more positive attitude by feeding back into my day job. In addition to RE Co., Ltd., who approached us, we would also like to thank Chef Repi (efoo Co., Ltd.), Tokyo Yone Co., Ltd., who regularly support our company and Food HEROes U-30 COMMUNITY’s efforts at workshops and food stalls. We made the project a reality with the help of the salon and Minna no Yogurt Academy. After the last stall, I visited Nakanishi Farm in Hachioji, where the vegetables are used, and toured the fields. Through this event, we hope to not only improve the experience of our community members, but also provide an opportunity for our company to take on a variety of initiatives as we strive to solve food issues through the power of the community and media.
https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-7a68fc4e17d27d7f1b1593c30f86a2af-3900×2925.jpg I visited Nakanishi Farm in Hachioji at the end of September 2024. What is Food HEROes The number of births for people aged 38, who are now in their prime, was 1,431,577 when they were born in 1985. Then, in 2015, the number of births among 23-year-olds (born in 2000) who graduated from university this spring and entered the workforce was 1,190,547, a decrease of about 17%. Five years later, the number of births for current 18-year-olds (born in 2005) has decreased by 11% to 1,062,530, and the number of births for current 8-year-olds (born in 2015) has decreased by 17% since 2000. There are now 1,005,721 people. While it is known that the working population will definitely decrease in the future, the restaurant industry is also an industry that has been heavily affected by the coronavirus pandemic. The population of the accommodation and food service industry was 4.2 million in 2019, and in 2020 it was 3.91 million (down 7% from 2019), and in 2021 it was 3.69 million (down 12% from 2019). (Source: Ministry of Health, Labor and Welfare “Vital Dynamics Survey” 2021). On the other hand, the number of hotels and restaurants is increasing due to the revival of inbound demand, and securing and training human resources has become a major issue. To begin with, the shortage of human resources in the restaurant industry is not new. How to solve the long-standing chronic shortage of human resources involves multiple overlapping issues, making it difficult to find a solution. Food HEROes Co., Ltd. will provide human resources under the age of 30, who have
traditionally trained, guided, and built their careers within a single store, a point of contact with society through the community and online media (currently in preparation for opening). We aim to create an era in which society as a whole can provide this information. Image
URL: https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-79b5fd1a8d6521101ec06128bb49ecb4-1255×503.png [Food HEROes U-30 COMMUNITY] This is an online community where young people under the age of 30 (U-30) working in the food and beverage industry gather (operated by Food HEROes Inc.). Not only those working in restaurants or hotels in the city or as freelancers, but also vocational school students and working adults working for food creators and food and beverage-related companies can participate. Participation fee: 3,300 yen/month (tax included), salon members are recruited every month (deadline is the 27th of each month)
https://community.foodheroes.jp/about 35 members (as of January 9, 2024)
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https://prcdn.freetls.fastly.net/release_image/130987/8/130987-8-2f4ea4e8098b0f4fb9dc1676cc6406dc-750×450.png Food HEROes Co., Ltd. [Business content] Online salon, event management, media/advertisement management Head office location Meguro-ku, Tokyo Representative Director Ichiro Erokumae Capital: 1 million yen Established July 2023 Food HEROes U-30 COMMUNITY： https://community.foodheroes.jp/about/ LINE： https://lin.ee/HLgsffK Instagram: https://www.instagram.com/foodheroes.official/ X (old Twitter): https://twitter.com/FoodHEROes_jp Inquiry Food HEROes Co., Ltd. Representative: Ichiro Erokumae Phone: 090-8770-9268 Email: info@foodheroes.jp
