Japan’s first* A professional baseball player’s broken wooden bat is turned into craft beer! Available on November 30th at “Sora Toshiba by Yona Yona Ale”
Yoho Brewing Co., Ltd. Press release: November 15, 2024 Japan’s first* A professional baseball player’s broken wooden bat is turned into craft beer! Started offering on November 30th at “Sora Toshiba by Yona Yona Ale” Using discarded bats from 6 players including Hokkaido Nippon-Ham Fighters Tsuyoshi Matsumoto! There is also an SNS campaign where you can win a keychain made from a vat after scent extraction
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-48df21b43bac541d33bfac25a3bc5221-2000×1333.jpg
professional baseball as raw materials. At “Sora Toshiba by Yona Yona Ale,” we will take over cracked and otherwise damaged bats that were used by six Fighters players*3, and we will use the bats as raw materials to create craft beer. * 1) Japan Professional Baseball Players Association ( https://jpbpa.net/partner/id1284202580-825685/ ) reference *2) In-house research as of September 2024. As something that was carried out in the Japanese professional baseball world and announced in news releases, etc. *3) Ariel Martinez, Yuya Gunji, Yuro Tamiya, Tsuyoshi Matsumoto, Tatsuki Mizuno, Yuki Nomura, and 6 others 1. Together with Fighters fans! Processing work carried out to make the bat easier to use “Make players’ broken bats into beer!? Let’s make craft beer with Sora Toshiba and Fighters fans project” will be held on October 19th (Saturday) with Fighters fans to process products to make them easier to use in beer brewing. I did the work.
Approximately 400 people applied, 20 times the capacity, and asked them to pick up bats that were actually used by players and use saws and machetes to remove dirt and paint from the bats.
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-fb4260afa748f7e5860354098a7ac0a0-2000×1333.jpg Cut off the grip part
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-619bda70fece2c2f57a0224f54073e0a-2000×1334.jpg Remove the core material using a hatchet saw
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-14bf5093e8948c5303dc9ed2a77004cd-2000×1334.jpg Thank you to all the Fighters fans for your cooperation! 2. Steam distillation to extract scent We use steam distillation to extract aromatic distilled water from processed wood and add it to beer. This allows the wood used for the bat to extract the scent efficiently, although it does not have a strong scent. *Oak chips are soaked separately to enjoy the scent of wood.
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-c0c1aba741f4f367d479e5ba17454902-2481×1754.jpg Image of steam distillation
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-68d405ff0ce9d22a5ea6f90a340b2be5-2000×1334.jpg Actual machine appearance
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-7fdded90ccea9731aeea276adcef406d-3900×2925.jpg Steamed bat 3. Use bat scraps as key chains or store tap handles After extracting the scent, the wood and scraps are processed and remade into key chains. A lottery will be given to those who post the name of the player they would like to use the bat next in the SNS campaign “#Next year’s Sora Toshiba Bat Beer” which will be held from November 30th (Saturday) to December 15th (Sunday). We will be giving away presents to 20 people. In addition, the grip part cut off during processing will be reborn as a tap handle for a beer server and will be available at Sora Toshiba stores.
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-3bd3519330f6b727c18530fcdb5a37b6-2000×1333.jpg Tarozu Co., Ltd. An original key chain made by cutting the corners of a steamed bat and printing the Sora and Shiba logo The aroma of wood and barley harmonize, creating a light yet complex taste with the aftertaste of the season. This time’s beer style (type of beer) is “wood aged beer.” Based on the “Brown Ale,” which has a malt aroma and richness that is perfect for fall and winter, we add aromatic distilled water from a vat and whiskey oak chips to add complexity to the taste and aroma. You can feel the nutty aroma derived from malt in the scent of vanilla, Western liquor, and butter derived from whiskey oak chips. The favorite pairing on the Sora Toshiba menu is the “beef short ribs bulgogi roll pizza.” The gradual bitterness of the beer goes perfectly with the sweet and salty sauce of the bulgogi. It also brings out the sweetness of the generous amount of cheese. [Brewer in charge: Murata Kisui / Nickname: Maremin Comment] We have created a well-balanced blend of the sweet, heavy aroma of oak chips and the crisp aroma of malt. I would be happy if you could look back on the Fighters’ success in the 2024 season and feel the aftertaste while enjoying the light yet complex flavor.
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-8638e3e6d3ea88f89aa9757d29c39e55-2000×1333.jpg Product overview Name: Beer Product name: Sora Toshiba Seasonal 10 Ingredients: Malted barley, hops, oak chips, butt distilled water Beer style: Wood aged beer Alcohol content: 5.0% Sales price (tax included): Regular (420ml) 900 yen, Regular Plus (480ml) 1,000 yen Sales location: Sora Toshiba by Yona Yona Ale Offer period: Saturday, November 30, 2024 – TBA SNS campaign overview Campaign name: “Whose bat will you drink next? Campaign” Period: November 30th (Sat) 00:00 to December 15th (Sun) 23:59 Channel: X (formerly Twitter), Instagram How to apply: 1. Follow Soratoshiba official account (X:
@soratoshiba_YN, Instagram: @soratoshiba_YN) 2. Add the hashtag “#Next year’s Sora Toshiba Bat Beer” and post which player’s bat you would like to use if the event is held again next year! *If you post a photo of “Sora Toshiba Seasonal 10 I put a bat in”, your chances of winning will increase! *You can apply as many times as you like during the period. *Posts made during this period may be shared on the official account. *For Instagram, only feed posts will be considered for selection (Stories not available) Prize: Original key chain made from bat scraps 20 winners Craft beer brewing restaurant in the stadium “Sora Toshiba by Yona Yona Ale”
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-d27f6dc12237c23cc82bfbd311485dab-2000×1333.jpg (C)H.N.F. The world’s first craft beer brewing restaurant with a panoramic view of the field is located at the center back screen of the Hokkaido Nippon-Ham Fighters’ new stadium, “S-Confield HOKKAIDO” (Kitahiroshima City, Hokkaido), which opened in March 2023. Yo-Ho Brewing Co., Ltd. will be holding events such as producing original craft beer exclusive to the stadium and brewery tours.
https://www.hkdballpark.com/restaurants/24/ Yoho Brewing Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/18582/58/18582-58-32b58c56440e5729fcab7a98d358e423-2000×1214.jpg Based on our mission of “Bring taste to beer! Happiness to life!”, we aim to provide variety to Japanese beer culture and bring a little happiness to our customers, with a focus on quality and unique tastes. We produce craft beer. Our flagship, “Yona Yona Ale,” has been well-received as Japan’s representative craft beer. We will continue to strive to create even more delicious beer and deliver happiness to our customers.