[Toridoll Holdings Co., Ltd.] Toridoll HD signs a basic agreement with CPF Global Food Solutions, a subsidiary of Thailand’s CP Group, to strengthen its presence in the Asian market
Toridor Holdings Co., Ltd. Press release: November 15, 2024 Toridoll HD signs a basic agreement with CPF Global Food Solutions, a subsidiary of Thailand’s CP Group,
strengthening its presence in the Asian market To become a unique global food company that delivers the excitement of food to customers around the world Toridoll Holdings Co., Ltd. (Shibuya-ku, Tokyo, President and CEO Takaya Awata, hereinafter referred to as “Toridoll HD”), which provides moving food experiences, has recently announced that it will be working with CP, the largest conglomerate in Thailand and one of Asia’s largest conglomerates. Charoen Pokphand Foods, a subsidiary of Charoen Pokphand Group and CPF Group (hereinafter referred to as “CPF Group”) We have signed a basic agreement with Public Company Limited for the purpose of starting discussions on a business partnership to develop Toridoll HD’s restaurant brand in the Thai market.
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CPF Group is a leading Thai agri-food company with a comprehensive agriculture and food business, operating in 17 countries and exporting products to over 50 countries. In the food service sector, we have a strong position in Thailand’s quick service restaurant industry through our own brands Chester’s and Five Star Chicken. Under the slogan “Fill this planet with the excitement of food,” Toridoll HD operates approximately 20 brands in approximately 30 countries and regions based on the concept of “an emotional experience of food*1.” With the conclusion of this basic agreement, the Thai market will be expanded by combining the local development knowledge and know-how of the CPF Group, which is involved in the development of many restaurant brands in Thailand, and the know-how of the Torridor Group in creating moving food experiences. This will enable us to create new value and provide moving food experiences to more customers. In addition, the Company views this discussion regarding this business alliance as part of its strategy to further increase Toridoll HD’s presence in Asia. In the future, we plan to work with the CPF Group to consider the expansion of Toridoll HD’s various brands in Thailand. About the Thai market In the Thai market, the restaurant industry is expanding along with economic growth, and Japanese food in particular is becoming more popular. According to JETRO’s 2022 Survey of Japanese Restaurants in Thailand, the number of Japanese restaurants in 2022 exceeded 5,000 stores, reaching 5,325 stores, an increase of 21.9% from the previous year (4,370 stores)*2. . Additionally, with the diversification of food, there is a growing tendency to emphasize value for money. We believe that the Toridoll brand, which provides a premium food experience at an affordable price, can meet the needs of Thai consumers. Toridoll HD will continue to develop its business with the slogan “Fill this planet with the excitement of food,” with the mission of continuing to excite the world by delivering emotional experiences of food that delight the instincts. Masu. *1 The appetizing aroma, the chef’s skillful hands, the vibrancy and enthusiasm of the kitchen, the food being prepared right in front of you, and the heart-warming customer service that welcomes everyone. The “deliciousness” of food is enhanced not only by taste, but also by experiences that stimulate all five senses and arouse the urge to eat. *2 Source: JETRO “Thailand Japanese Restaurant Survey 2022” (released on December 14, 2022) About CPF CPF, a leading agri-food company, operates vertically integrated agri-industrial and food businesses, providing the highest quality products in terms of nutrition, taste, food safety and traceability to consumers around the world. provides safety. The company operates and invests in 17 countries and exports food to more than 50 countries, feeding more than 4 billion people around the world. About Toridoll Holdings With the slogan “Fill this planet with the excitement of food,” we operate a variety of food and beverage chains, and continue to search for excitement that touches not only your taste buds but also your five senses and makes your instincts rejoice. We will continue to pursue the “emotional experience of food” to the fullest extent possible, and aim to become the only Japanese global food company in the world.In order to achieve unpredictable evolution, we will actively promote expansion not only in Japan but also overseas. We will do so.
