IZUTSUYA and TOKYO EPIC announce joint development of a distribution platform specializing in vertical short videos!

IZUTSUYA and TOKYO EPIC announce joint development of a distribution platform specializing in vertical short videos! ​
Izutsuya Press release: November 29, 2024 IZUTSUYA and TOKYO EPIC announce joint development of a distribution platform specializing in vertical short videos! Started joint development of vertical short animation distribution platform “PocketANIME”. Towards a new era of visual expression using 3D scan data.
https://prcdn.freetls.fastly.net/release_image/138121/6/138121-6-7d0df4ba3b41b96d7e0fac17583e1538-1920×1080.jpg

IZUTSUYA Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director: Hiroto Ishii, hereinafter “IZUTSUYA”) and TOKYO EPIC Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative: Ryoichi Wada, hereinafter “TOKYO EPIC”) We are pleased to announce that we have begun joint development of the beta version of PocketANIME, a distribution platform specializing in vertical short animation, for release in February 2025. Joint challenge to platform development “PocketANIME” is a specialized distribution platform for short anime in vertical format optimized for smartphones. “PocketANIME” provides content that viewers can easily enjoy, focusing on short anime series that can be completed within two minutes. In particular, we targeted Generation Z around the world and pursued the convenience of being able to easily watch on smartphones anytime, anywhere. This attempt reflects recent market trends, where content consumption on
smartphones and SNS is rapidly increasing. New video experience using 3D assets and markerless motion IZUTSUYA will not only focus on the joint development of “PocketANIME” but also on content production for the new era. IZUTSUYA operates the 3D asset archive x sales platform “3Dasset.io”, which supports the realization of more realistic and unprecedented visual expressions by utilizing 3D scanned actual data in content production. Masu. By combining TOKYO EPIC’s high-quality animation production know-how with IZUTSUYA’s high-precision 3D scan data and scanning technology, it is possible to produce short animations that are unprecedentedly realistic and immersive at a low cost and efficiently. It becomes. Through this initiative, creators will be able to significantly reduce production costs and work time, and will be able to maximize their creativity and aim for high-quality animation production. In particular, this project hopes to unleash the huge potential of 3D assets in short video production. We aim to provide smartphone viewers with a new, immersive video experience.
https://prcdn.freetls.fastly.net/release_image/138121/6/138121-6-39c71831001cd96d07167cb9bc502c0d-1125×376.jpg Example: 3D data of rare plants
https://prcdn.freetls.fastly.net/release_image/138121/6/138121-6-d4166d110fc7f315f77e2fd9f6d7c240-1125×653.jpg Markerless motion capture system provided by IZUTSUYA
(https://www.official.hinata-nft.com/ar51/) Challenge to the global market Together with TOKYO EPIC, IZUTSUYA will make “PocketANIME” multilingual from the launch of the beta version, with the aim of expanding the business targeting the global market. Young people, mainly Generation Z, have established viewing habits on their smartphones and are increasingly demanding entertainment that they can enjoy in a short amount of time. By providing short content, we aim to attract viewers around the world. In addition, the short animations listed in PocketANIME will create a new culture of anime experiences by combining them with generation AI that is evolving day by day. https://img.youtube.com/vi/shorts/sddefault.jpg
https://www.youtube.com/watch?v=shorts Furthermore, we will welcome not only Japanese anime creators but also creators and producers from overseas, building a team that can target the global market, and building a flexible production system to realize impactful
storytelling in a short period of time. As part of this, by
incorporating and utilizing all kinds of generative AI, we aim to achieve more free creative activities that are not bound by fixed concepts or existing content. Additionally, by further expanding the scope of use of 3D scan data and taking on the challenge of more innovative visual expressions, we will contribute to the evolution of the anime industry as a whole. We aim to create a new culture by collaborating with creators and companies around the world. By combining animation production techniques that have been produced by bringing together many staff and specialized skills and that have been handed down over a long period of time with modern digital and AI technology, it can be easily accessible to a wider range of creators. I look forward to receiving it. Animation culture has become so established as a part of Japan’s identity that it is now said that “when you think of anime, you think of Japan.” Carrying the name of “TOKYO”, the center of Japan, we would like to breathe new life into the anime content industry. Please look forward to future
developments. About TOKYO EPIC Co., Ltd. Location: Minato-ku, Tokyo Representative Director: Ryoichi Wada HP: https://www.tokyo-epic.com/ We produce and promote IP content with the slogan FROM JAPAN TO THE WORLD. Video production, original content production on Roblox, Webtoon original development, etc. In order to bring new experiences to the world, we will develop the “PocketANIME” platform and create original content.