Bandai Minami Yujinjia 2024 PR Secretariat 50,000 people are enthusiastic! “BANDAI NAMCO Festival 2024” held

[Bandai Minami Yujinjia 2024 PR Secretariat] 50,000 people are enthusiastic! “BANDAI NAMCO Festival 2024” held ​ Bandai Minami Yujia Year 2024 PR Secretariat Press release: November 26, 2024 50,000 people went crazy! “BANDAI NAMCO Festival 2024” held Bandai Namco’s first attempt, an event where you can enjoy the “all Bandai Namco
experience” from live performances to attractions
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BANDAI NAMCO Entertainment Shanghai held “BANDAI NAMCO Festival 2024”, an event where you can experience popular Japanese anime content, for three days from November 22nd to 24th at BFC Shanghai Bund Financial Center. The same event attracted more than 10,000 people last year, but this year it was a great success with 50,000 people attending the event over the three-day period, which was much more than last time. This year’s theme is “Bandai Namco’s new entertainment experience Connect With Fun,” and this year’s event will feature a new look from last year, with a stage show, attractions, food trucks, a Gundam art exhibition, and a merchandise sales area. It has become. Many local fans were excited by the event, which brings together popular Japanese characters such as Gundam, Ultraman, Naruto, Gintama, ONE PIECE, and Blue Rock, which are unique to Bandai Namco and maximizes the charm of the characters. ■A special collaboration live performance by artists who sing popular anime theme songs and popular Chinese virtual singers will be performed on a special stage! One of the main contents this time is the “LIVE Stage” where you can experience live entertainment that can only be seen here. As a special guest, popular singer Narumi Tamaki, who has been in charge of five songs related to Bandai Namco in the past, including the opening and ending theme songs of “Mobile Suit Gundam SEED” and “Mobile Suit Gundam SEED DESTINY”, and the popular anime “Blue” The one and only mixture band “ASH” is in charge of the theme song “Judgement” for “Rock” and expresses songs with roots in ROCK, PUNK, and HIP HOP in a phantasmagoric style. DA HERO” is now available. Each artist will present a special performance in collaboration with footage of the anime work, Chinese fans went crazy. And there was a spectacular performance by Luo Tianyi, a popular Chinese virtual singer who is very popular among young people. Wearing special costumes created in collaboration with “Mobile Suit Gundam” and “Digimon Adventure,” they
enthusiastically sing songs related to the series. In addition, hero shows such as Kamen Rider and Ultraman are also held. Adults and children alike enjoyed watching the performances of popular heroes up close.
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https://prcdn.freetls.fastly.net/release_image/152982/4/152982-4-a08f6d5f64a5a1f9f0ec99e9555fc98b-3900×2600.jpg ■Introducing the “Attraction Booth” content where you can experience the worldview of popular characters that Japan is proud of! A new content introduced at this event is an “attraction booth” where you can experience the world of Japan’s most popular characters. Six popular character collaboration booths, including Gundam, Ultraman, ONE PIECE, Blue Rock, Naruto, and Gintama, as well as three
attractions, including a super-giant Gashapon machine, were all open to the public for free. There is a Gundam booth where you can experience a game where you can quickly assemble plastic models using a large touch panel, a One Piece booth where you can play with attractions where you quickly press buttons based on the special moves of the main character Luffy, a Naruto booth where you can have your attributes diagnosed, and other works. Visitors can experience the world view with great attention to detail at their favorite booths, such as the Ultraman booth where you can take commemorative photos in the world view. Some booths had long lines, but some fans were overjoyed to win their favorite prizes.
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https://prcdn.freetls.fastly.net/release_image/152982/4/152982-4-15bc6eb89ecf40c34796d954e554b539-3900×2600.jpg ■Limited foods reminiscent of characters, such as food racks and limited edition foods featuring characters related to Bandai Namco, are also available Food, which should not be forgotten as part of the event, will be developed this time with specifications that are unique to Bandai Namco. Food trucks have appeared in collaboration with Mobile Suit Gundam and Blue Rock, two characters closely related to Bandai Namco. We provided a special menu exclusive to this event with motifs of characters appearing in the work, and also distributed novelty items such as limited edition bottles and badges. Participants not only had fun playing, but also enjoyed eating. At the photo spot set up, many photos were posted on social media to capture the gourmet experience that can only be had here.
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https://prcdn.freetls.fastly.net/release_image/152982/4/152982-4-ab459914d52991af5a167cad6197be8c-3900×2600.jpg ■A collaborative art exhibition commemorating Gundam’s 45th
anniversary will also be held! A dream collaboration with globally active designers has come true To commemorate Gundam’s 45th
anniversary, GUNDAM ART EXHIBITION will be held as a special project at Bandai Namco Festival 2024. A dream collaboration with artists active in various genres has come true. We exhibited a number of creative works by artists using Gundam as their theme. Due to the chemical reaction caused by the two, visitors were able to enjoy a completely different world of Gundam than usual. Inside the venue, works that express Gundam freely from each artist’s perspective will be exhibited. There are also special edition Gundam statues created by Jay Chou’s fashion brand PHANTACI, popular characters Amuro and Char drawn in the worldview of art toy designer Kenny Wong, whose original character “Molly” was a big hit in mainland China. Multiple artists created unique interpretations and expressions of Gundam, and many fans stopped to soak in the new Gundam worldview and enjoy the works.
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https://prcdn.freetls.fastly.net/release_image/152982/4/152982-4-5d70257de1e1c0836a08e15a3dbd8aa3-3900×2600.jpg ■Product sales booth with event-limited products and pre-sale products, which was a big success like last year The product sales booth was very popular last year, but this year there are many event-limited products and pre-sale products, and many fans come to see the goods that can only be obtained here. It has become one of the most crowded places during Bandai Namco Festival 2024. Local fans were impressed, with long lines forming especially for the popular goods “BN HEAD COLLECTION RX-78-2 GUNDAM GOLD COLOR VER.” and “ONE PIECE KING OF ARTIST THE MONKEY.D.LUFFY GEAR5 Metallic VER.” A scene that gave a glimpse of the high level of heat spread out.
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https://prcdn.freetls.fastly.net/release_image/152982/4/152982-4-959bd574ca98be765df4fd29e583de53-3900×2600.jpg See it, play it, eat it, feel it, and buy it. All of Bandai Namco provides all of these entertainment experiences in one company. This event, the world’s first for Bandai Namco in China, attracted 50,000 visitors over three days, more than last year, and ended with great success. This year’s BANDAI NAMCO Festival was an event that fully demonstrated BANDAI NAMCO’s characteristic of “maximizing the value of IP.” With the theme of “Connect With Fun,” we will continue to strive for the benefit of our many fans. We will develop an exciting entertainment experience.