[Toei Animation Co., Ltd.] ToeiAnimation & WEMIX PLAY by Wemade Signed Agreement to Explore Strategic Collaboration for New BCG
Toei Animation Co., Ltd. Sales Promotion Department Press release: November 25, 2024 ToeiAnimation & WEMIX PLAY by Wemade Signed Agreement to Explore Strategic
Collaboration for New BCG
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community-driven narrative project. It serves as the basis for the conceptual development of the blockchain game, DenDenGarden (tentative title). With the signing of this MOU, the two companies aim to combine Toei Animation’s strengths in IP creation with Wemade’s expertise in blockchain game development, service knowledge, and user acquisition through its platform. Together, they aspire to make DenDenGarden a hit and > expand the influence of the BCG platform WEMIX PLAY globally, particularly in Japan, Southeast Asia, and North America. Key Remarks Toei Animation Chief Manager and Producer Ryotaro Ueno “DenDenGarden aims to be a game that activates user communities. This direction aligns closely with WEMIX PLAY’s platform vision, and I’m hopeful that our collaboration will lead to new ways of enjoying blockchain games.” Wemade Vice President Wonil Seo “We’re thrilled to have the
opportunity to combine the blockchain gaming expertise we’ve accumulated through the WEMIX PLAY platform with the creativity of Toei Animation. Moving forward, we aim to maximize the strengths of both companies to explore new possibilities in Web3 gaming, enhance blockchain functionality, integrate NFTs, and provide players with innovative, community-oriented experiences through immersive interactive content.” About Wemade Wemade is a global leader in blockchain gaming, managing titles such as Mir4 Global, which amassed over 8 million monthly active users, and Night Crows Global, which generated over $10 million in sales within three days of its release. Wemade also operates WEMIX PLAY, a blockchain game platform with over 9 million registered users worldwide. About DenDekaDen DenDekaDen is a global IP launched in late 2022 between Toei Animation and STRATA. The project features seven characters who gradually evolve into deities through the support of their followers, making it a “fan
engagement-driven” concept. With Kyoto as its spiritual home, it interweaves Japanese traditions and mythologies with the digital world of blockchain, telling a tale of 7 spirits yearning to be god in innovative ways. ・ Official X (Japanese):
https://x.com/DenDekaDenStaff ・ Official X (Global):
https://x.com/DenDekaDen ・ Official Website:
https://www.dendekaden.com
https://prcdn.freetls.fastly.net/release_image/147608/26/147608-26-5628bf85c9a7fa9307d21f52a12dda4e-1501×1501.png (C)DenDekaDen Presenting the Latest NFT Collection The Keshin No Kaden Collection (Garden of Incarnation) is a collection of 10,000 NFTs paying homage to the hand-drawn animation process still practiced in many studios, and utilized in the production of DenDekaDen’s Official Animation trailer. It kicks off the next phase of DenDekaDen, designed to bring the BCG DenDenGarden to fruition. We envision stepping into the DenDenGarden with the community and fans, and showcasing the world of DenDekaDen to an even larger audience. Explore the different stages of animation-from storyboarding, character design, keyframing, layout planning, tracing, and painting to the final filming-through this collection of 10,000 unique frames. For more details:
https://www.dendekaden.com/mint
https://prcdn.freetls.fastly.net/release_image/147608/26/147608-26-7203962ac69bb04fada2ab44a16df493-926×596.png Note: Images are for illustrative purposes only and represent concepts under development.
