CyberAgent Co., Ltd. Anime & IP Business Headquarters Press Release (2024.12.10) CyberAgent Co., Ltd. Anime & IP Business Headquarters A collaboration between “Project Sekai the Movie: Broken World and Miku Who Can’t Sing” to be released on Friday, January 17, 2025 and “Hot Pepper Beauty” has been decided! Vote on characters’ “new hairstyles” “To the New World” campaign starts today, December 10th (Tuesday)!
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collaboration, six people will appear: Hatsune Miku, Kazuka Hoshino, Minori Hanasato, Kohane Azuzawa, Tsukasa Tenma, and Kanade Yoizaki, and each character will have two types of “new hairstyles” limited to this campaign. “You can choose one of the candidates and vote for it. A new collaboration commercial featuring characters with “new hairstyles” selected by everyone is scheduled to be distributed from late January 2025. In addition, everyone who participates in the vote or posts on X from the voting completion page will receive an original illustration image of the character with a new hairstyle as a gift at a later date. For campaign details, please check the hairstyle voting site X. ●“#To the New World with Thoughtful Hair” Hairstyle voting page: https://hpb-pjsekai.belugacpn.jp/ ●“Hot Pepper Beauty x Movie Project Sekai Campaign Official” ( @hpb_pjsekai):
https://x.com/hpb_pjsekai [How to apply/vote]
1. Go to the voting page from the URL below https://hpb-pjsekai.belugacpn.jp/
2. Select the character you want to vote for 3. Select the hairstyle you want to see
4. Post the generated text with X *Please do not delete the mentions, hashtags, and URLs that are automatically generated when posting. If you delete it, you may not be able to vote. 【schedule】 ・Voting period: December 10, 2024 (Tuesday) 20:00 to December 23, 2024 (Monday) 23:59 ・Voting results released: Scheduled for Monday, January 6, 2025 *When participating in the campaign, please be sure to read the application terms and conditions posted on Campaign Official X (@hpb_pjsekai) before participating. *Only the first vote for each character will be valid for determining the new CM hairstyle. (Maximum 6 votes) *Original wallpapers will be presented for all characters and hairstyles you vote for. (up to 12 types) *The above information may change without notice, so please check Official X for the latest information. ■Campaign teaser movie now on air! From December 10, 2024 (Tuesday) to December 23, 2024 (Monday), we will air a teaser movie for the “#SouKami to the New World” campaign. In addition, a new
collaborative commercial featuring characters with “new hairstyles” selected through this campaign is scheduled to air from late January 2025 onwards. ●“#Souhan to the new world” campaign teaser movie https://youtu.be/wZ9p_5v4p-o
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https://prcdn.freetls.fastly.net/release_image/85936/190/85936-190-cf725b81db759649f4df73709a3b1b08-1920×1080.jpg ■About Hot Pepper Beauty “Hot Pepper Beauty” is a search and reservation service for hair salons, relaxation and beauty salons that receives 183.88 million reservations per year (*). You can search for the salon you want to go to from various features, searches by date and time, hair and nail catalogs, reviews, coupons, salon staff, etc. You can make a reservation 24 hours a day, anywhere from the website or app, and if you visit the store after making a reservation, you will earn 2% points that can be used on your next visit. We offer a wide range of genres, including hair, relaxation, esthetics, nails, and eye beauty. (*) Number of reservations from April 2023 to March 2024 “Hot Pepper Beauty” HP: https://beauty.hotpepper.jp ■Project Sekai the Movie: The Broken World and Miku Who Can’t Sing
https://prcdn.freetls.fastly.net/release_image/85936/190/85936-190-a55354a58c17972ee4965b75b279d65c-1906×2700.jpg “Project Sekai the Movie: The Broken World and Miku Who Can’t Sing” is an anime movie scheduled to be released on Friday, January 17, 2025, produced by CyberAgent Co., Ltd. The original work is set in “Shibuya,” a town with a thriving subculture centered around music, and “Sekai,” a mysterious space where people’s “true feelings” are reflected. The app game “Project Sekai Colorful Stage! feat. Hatsune Miku” (abbreviation: “Proseca”) depicts a story about finding your own song, and also features virtual singers such as “Hatsune Miku.” In this work, a completely original story will be drawn by animation studio P.A. WORKS, in which a new “Hatsune Miku” who has not appeared in the app game meets the characters of “Proseca” and grows up. ・Official website : https://sh-anime.shochiku.co.jp/pjsekai-movie ・Official X (Twitter) ： https://x.com/pjsekai_movie ・Copyright notation : (C) “Project Sekai the Movie The Broken World and Miku Who Can’t Sing” Production Committee ■CyberAgent Company Profile Company name: CyberAgent, Inc. ：Abema Towers, 40-1 Udagawa-cho, Shibuya-ku, Tokyo Established: March 18, 1998 Capital: 7,369 million yen (as of the end of September 2023) Representative ：Representative Director Susumu Fujita Business details : Media business, Internet advertising business, game business, investment development business ■Contact information regarding this matter CyberAgent Co., Ltd. Public Relations Officer Mitsuhashi E-mail:
animeip_pr@cyberagent.co.jp