[Ainu Folk Culture Foundation] “Let’s enjoy Golden Kamuy and Hokkaido! Supported by Upopoi” campaign underway
Ainu Folk Culture Foundation Press release: December 19, 2024 “Let’s enjoy Hokkaido with Golden Kamuy! Supported by Upopoy” campaign underway In-park programs to enjoy Upopoi even more are starting one after another! Introducing recommended gourmet information from all over Hokkaido! Upopoi (symbolic space for ethnic coexistence), operated by the Ainu Cultural Foundation (Chuo-ku, Sapporo, Chairman: Teruki Tsunemoto), is a collaborative space with the TV anime “Golden Kamuy” (hereinafter referred to as “Golden Kamuy”). Let’s enjoy Golden Kamuy and Hokkaido! supported by Upopoi” campaign will start on Tuesday, October 8, 2024. This time, we will introduce the Upopoy park program where you can get a novelty if you try it, the 4 types of park programs held at Upopoi (a symbolic space for ethnic coexistence), and gourmet information on the 9 areas in Hokkaido recommended by this campaign. ▼In-park program at Upopoi (symbolic space for ethnic coexistence) During the campaign period, those who participate in the 4 types of Ainu culture experience programs will receive a limited original “Golden Kamuy” sticker. Traditional performing arts performance A stage where you can watch traditional performing arts performed in rituals and daily life. Two types of performances will be performed: “Shinot”, which expresses traditional forms through songs, dances, and musical instrument performances that have been passed down from generation to generation, and “Imel”, which restores songs and dances buried in history and expresses their rebirth. I am. Location: Experience exchange hall Time required: 20 minutes Price: Free
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https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-9053eff2c9c0e93593d5206651fcaeac-2343×1562.jpg Ohau tasting experience You can sample Ohau, a traditional dish of the Ainu people. Ohau is a soup made with locally sourced ingredients and has been said to be a central part of the diet. Let’s experience the food culture of the Ainu people and say hinna (meaning “to be grateful for food” in Ainu language) together. Location: Experience learning hall Time required: 40 minutes Price: 1000 yen *Advance reservation required
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-35f388d306e68a241ffca50e4c56ce5a-800×574.png Mukkuri experience Learn how to play the Mukkuri (mouth harp), a traditional Ainu musical instrument made by making small valve sounds inside the mouth. Freely express the sounds of rain and wind, the voices of animals, your own emotions, etc. The tone changes depending on the size of the space inside the mouth, breathing in, blowing, etc. It has a high degree of freedom and becomes addictive. Location: Workshop Time required: About 10 minutes Price: 1000 yen (Free if you bring your own Mukkuri)
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-bbe015e46fe8d16c77cc8f6dd28ccbdd-3900×2600.jpg ▼Enjoy Hokkaido with Golden Kamuy! Participate in the “supported by Upopoy” campaign and get original goods! Those who participate in the targeted Ainu culture experience programs will receive a limited edition “Golden Kamuy” original sticker. ・Traditional performing arts performance ・Bow and arrow experience “Ashino” ・Ohau tasting experience ・Mukkuri experience 1. First round: October 8, 2024 (Tuesday) to December 28, 2024 (Saturday) 2. 2nd round: Saturday, January 4, 2025 to Sunday, March 30, 2025 *The sticker presentation period may change according to Upopoy’s opening schedule. *One sticker will be given to each person per program participation.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-fe5a8f59ef92b0728e2df9b6f1a17be4-1748×1240.jpg 1. 1st sticker
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-2bb8433115faaf4adf72e4d61af78570-482×345.png 2.Second sticker ▼“Golden Kamuy” collaboration design tourism map In the “Let’s enjoy Hokkaido with Golden Kamuy! supported by Upopoy” campaign, in collaboration with “Golden Kamuy”, we have prepared a total of 10 types of sightseeing maps that introduce the charms of each area: 9 areas of Hokkaido Upopoy. Tourist information centers in each area, etc. *Distribution will end as soon as the planned number is exhausted. *It is also available as a digital pamphlet on the special website. Special site: https://goldenkamuy-hokkaido.jp/
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-762925e4c5a60561e32b6bc299d44d71-1080×764.png ▼“Enjoy Hokkaido with Golden Kamuy! Supported by Upopoy” Campaign Overview Name: Enjoy Hokkaido with Golden Kamuy! supported by Upopoi Period: October 8, 2024 (Tuesday) to March 30, 2025 (Sunday) Location: Various locations in Hokkaido Please check the special website below for details. Special site: https://goldenkamuy-hokkaido.jp/ Campaign official X account: https://x.com/kamuyhokkaidocp Copyright: (C) Satoru Noda/Shueisha/Golden Kamuy Production Committee
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-2de85bfeca0ad0ddae9522ff7ccb2e9b-418×270.png ▼Introduction of gourmet food in all 9 areas recommended by tourism associations in each region of Hokkaido that are collaborating with this campaign In this campaign, we are disseminating information that allows you to enjoy Hokkaido as a whole, including preparing a sightseeing map that introduces the charms of each area in
collaboration with Golden Kamuy. This time, we will introduce gourmet foods recommended by the tourism associations of each region of Hokkaido, some of which are included in the “Golden Kamuy”
collaboration design sightseeing map, in each of the nine areas. After experiencing Upopoy’s in-park program, why not enjoy Hokkaido’s gourmet food? Sapporo Shime parfait A new standard in Sapporo! Shimeparfait culture Shime parfait has become famous nationwide. The parfait, made with soft serve ice cream made from freshly squeezed milk and generous amounts of seasonal fruit, looks great on social media and is popular with both locals and tourists alike. The store is open until late at night, so it’s recommended after drinking or eating.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-1da297fa71921c805df93c38e01d0b47-2008×1339.jpg Otaru Kamaboko A dish that symbolizes the region’s rich food culture The kamaboko made with minced fish is crispy on the outside and soft on the inside. They offer a wide variety of products, from traditional kamaboko to those with a modern twist.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-dcfcc992cf4ad200ac09ffc226fbe622-1024×682.jpg Hakodate True squid The texture of fresh squid is addictive The representative specialty of Hakodate is “squid”. The recommended way to eat in Hakodate is definitely the fresh squid sashimi. The local style is to fillet the freshly caught squid, cut it into thin pieces, serve generously, add soy sauce and grated ginger or daikon radish, and enjoy the crunchy texture.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-850413c20c7bb0b3986eda59750298ab-482×321.png Noboribetsu Local beer The best drink in the hot spring village Noboribetsu is one of Hokkaido’s leading hot spring towns, with nine different types of hot springs flowing through it. Local beer is popular in the hot spring town of Noboribetsu. We have a wide selection of drinks you’ll want to drink after taking a bath, including Oni Densetsu, which has won awards at national liquor competitions. On-site, you can tour the manufacturing site and sample drinks, so you can find your favorite cup.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-c5f50b06edcd64a1c83dfb7e2109f3c2-2756×1837.jpg Shiraoi Kojohama Tarako Traditional taste with addictive flavor Kojohama, Shiraoi, where a variety of seafood is landed throughout the year. The most famous among them is “Tarako”. The pollack from Kojohama is of high quality, and the cod roe made with fresh raw eggs was highly praised at Tsukiji Market and became known throughout the country.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-4c6d8082977ba12def649c3a35273b38-3900×2600.jpg Biratori Biratori Wagyu Beef Exquisite soft meat This branded beef has survived the harsh winters of Biratori Town, resulting in a
concentrated flavor that allows you to enjoy the rich flavor of the meat. Raising Wagyu beef takes a lot of time and effort, making it difficult to mass produce, but it is the finest marbled meat that is raised with passion and love.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-b6bf1214c8ea377b6f706621dc3ed7ac-2756×1837.jpg Asahikawa Shinkoyaki Asahikawa’s common people’s feast A dynamic yakitori made by simply grilling half the body of a young bird, including the wings. It is a soul food that was created after the war and has been loved in Asahikawa for many years. As Asahikawa has a soy sauce factory, the Asahikawa style is to eat it with a slightly sweet sauce. It’s filling and perfect for beer.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-c949676074e50f03867a381f4a3e1677-3472×2315.jpg Abashiri Hairy crab after drifting ice “Spring Crab Battle in Abashiri” where crabs fly in the sky In the spring, when the drift ice from the Sea of Okhotsk flows offshore, making it possible for ships to navigate, fishermen’s long-awaited “hairy crab fishing” begins. Underneath the Sea of Okhotsk, which was once covered with drift ice, is rich in plankton and other nutrients, making it the place to enjoy the meatiest and most delicious crabs. Every year around May, a “Kani Maki” event is held, where people try to catch crabs thrown high into the sky.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-b72f15a3009ea87aba3c68623298f75f-1200×802.jpg Akan Smelt Enjoy smelt fishing with magnificent scenery You can enjoy fishing for smelt at Lake Akan from January to March. The freshly caught smelt tempura is exquisite. The Akan Fisheries Cooperative Association fishes smelt while artificially incubating them in April, and every year they sell processed products made from smelt boiled in tsukudani, which are also popular as souvenirs. With the majestic Mt. Akan in the background, fishing for smelt on Lake Akan, where the natural monument Marimo lies, is a special experience.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-aa7d5924f7d921da772870170a44d2fb-3685×2457.jpg *When introducing this campaign information, if you use official materials, please include the copyright below. (C) Satoru
Noda/Shueisha/Golden Kamuy Production Committee *Please refrain from posting materials other than official materials in the same article. *When writing Ainu words in Japanese, lowercase letters may be used. When filling out the information, please be sure to use lowercase letters for lowercase letters, and if it is difficult, please use parentheses .
About Upopoi (symbolic space of ethnic coexistence)
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-b8c3a5c66787774721ca521e3ee5ad91-3900×2600.jpg Opened in Shiraoi Town, Hokkaido in 2020 as a base for the restoration and creation of Ainu culture. It consists of Hokkaido’s first national museum, the National Ainu Museum, an experiential field museum where you can experience Ainu culture with all five senses, the National Ethnic Coexistence Park, and a memorial facility for the dignified memorial services of the Ainu people, all of which are surrounded by rich nature. On the shores of Lake Poroto, you can experience Ainu culture and history from various angles, including touching and experiencing.
https://prcdn.freetls.fastly.net/release_image/122187/27/122187-27-d7d17833b5acae673205699aa84bf3bf-1920×1080.jpg Official website: https://ainu-upopoy.jp/ Official Instagram: https://www.instagram.com/ainumuseumpark/ Official Facebook: https://www.facebook.com/upopoy/ Official YouTube:
https://www.youtube.com/@upopoy Address: 2-3 Wakakusa-cho,
Shiraoi-cho, Shiraoi-gun, Hokkaido 059-0902 Phone: 0144-82-3914 (Representative) Access: About 10 minutes walk from JR Shiraoi Station. Approximately 40 minutes from New Chitose Airport by expressway or train. Admission fee (tax included): General adults 1,200 yen, General high school students 600 yen, Free for junior high school students and younger *Group rates available for 20 people or more *Does not include fees for paid experience programs or special exhibitions at the museum Opening hours: 9:00-17:00 *Subject to change depending on the season Closing days: Mondays and 12/29-1/3, 3/1-10, and if Monday is a holiday, the following weekdays *Special opening days may apply Opening date: July 12, 2020 Designated corporation: Ainu Folk Culture Foundation