[Bushiroad Co., Ltd.] Anime Data Insight Lab “Comparison of attention levels of summer/autumn anime in 2024 based on data” released… Popular works such as “Danda Dan” and “Ao no Hako” are creating new points of contact with viewers Also the key
Bushiroad Co., Ltd. Press release: December 25, 2024 Anime Data Insight Lab “Comparison of attention levels of summer/autumn anime in 2024 based on data” released…The key to creating new points of contact with viewers is the key to popular works such as “Danda Dan” and “Ao no Hako” Anime Data Insight Lab (Representative: Yusuke Onuki), a group analysis organization of Bushiroad Co., Ltd. (Headquarters: Nakano-ku, Tokyo, President: Takaaki Kitani), conducted a survey on the anime business. This time, we will compare the attention levels of summer anime and fall anime, and reveal the unique characteristics of each season and the differences in viewer reactions. We request all members of the press to use this information.
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developments during the broadcast period have a large impact on the final evaluation of the work. That was it. Taking advantage of these findings, this time we will compare the attention levels of summer anime and fall anime, exploring the unique characteristics of each season and differences in viewer reactions. Through this data analysis, we aim to gain a more concrete understanding of how each season’s works are received. Analysis method ■Analysis target ・Summer 2024 anime: 42 works (new anime excluding series works) ・Autumn 2024 anime: 36 works (new anime excluding series works, first broadcast by October 12th) completed work) ■Usage data ・Search volume data by Google trends (weekly) ■Analysis period ・Summer anime: Broadcast from July to September 2024 ・Autumn anime: Broadcast from October to November 2024 Notes on data interpretation In this analysis, attention is evaluated from the following two perspectives 1. Comparison of initial attention level ・Indicates the relative attention level of each work in the first week of broadcast ・Quantified as 100 with “Danda Dan”, which received the highest amount of attention ・This index indicates the degree of attention to the work, and does not necessarily directly represent viewership or popularity 2. Attention retention rate ・Indicates relative change based on the first week of broadcasting of each work as 100% ・High retention rate indicates that the initial attention level has been maintained continuously・A low retention rate does not necessarily mean that the work is popular. This does not mean that it is low, but rather indicates a relative decline compared to the initial high level of attention ・Comparisons between works are based only on this relative change, and are not absolute. It does not reflect the popularity of Initial attention trends for summer/autumn anime Summer anime first look attention analysis: New possibilities opened up by SNS strategy
https://prcdn.freetls.fastly.net/release_image/14827/8290/14827-8290-c781e803ebca1228bb0fa17c26ef390a-1062×556.png The two summer animes that received a lot of attention were “Shikano no Kokokoko Shitantan” and “Negurijuu no Wakakun”, which received more than 7.5 times the average attention rate, and expectations were high even before they aired. It appears that they were collecting. In particular, it is thought that the music-centered social media strategy of “Shikano no Kokoko Shitantan” contributed to its high level of attention. Autumn anime first attention analysis: Original popularity and remakes are the driving force
https://prcdn.freetls.fastly.net/release_image/14827/8290/14827-8290-d3c8849236293b2d1e468554d419dc53-1060×583.png Fall anime attracted even more attention than the summer season. The top song, “Danda Dan,” received an overwhelming amount of attention, more than 10 times the average. This high number reflects the fact that it was an anime adaptation of a popular manga currently being serialized in Weekly Shonen Jump , and that it had attracted a lot of attention even before it aired. Next, “Ranma 1/2” and “Ao no Hako” received more than five times the average attention. “Ranma 1/2” attracted attention across generations as a remake of Rumiko Takahashi’s masterpiece, and “Ao no Hako” is thought to have been successful due to its serialization in Weekly Shonen Jump and active promotion. Success pattern of new anime: Understanding the top 10 summer/autumn anime
https://prcdn.freetls.fastly.net/release_image/14827/8290/14827-8290-f73a78409accb9c9e536c3de6c7000d4-1072×625.png Comparing the attention levels of the 2024 summer anime and fall anime in their first broadcast week, the fall anime “Danda Dan” came out on top, followed by the summer anime “Shikano no Kokoko Shitantan” and “Neguri Juju no Wakakun”. , followed by fall anime “Ranma 1/2” and “Ao no Hako”. What these top five titles have in common is either a strong IP or an effective promotional strategy. “Dandadan”, “Wakakun no Wakakun”, and “Ao no Hako” are popular works of the Jump series, “Ranma 1/2” is a remake of a masterpiece that is loved by generations, and “Shika no Kokoko Shitantan” is a social networking site. They have succeeded in attracting a lot of attention with their different approaches to popular works centered on . Comparison of attention trends in summer/autumn anime Trends in season average values (up to week 7)
https://prcdn.freetls.fastly.net/release_image/14827/8290/14827-8290-dda0544cf5bab8940b8036a615e24b83-1047×683.png Analyzing the average value of attention trends for new summer/autumn anime, it can be seen that the summer and autumn anime of 2024 have almost the same attenuation curve. In both seasons, it decreases to around 75% in the second week, to around 60% in the third week, and after the fourth week, it tends to stabilize at around 45% of the initial attention rate. This similar trend pattern may indicate a general trend in current anime viewing. Analysis of top 5 summer anime attention retention rates
https://prcdn.freetls.fastly.net/release_image/14827/8290/14827-8290-ed234a9b1ba3e9c8be5801198fe97b51-1068×714.png The trends seen in the analysis in the previous article were already noticeable at the 7th week. In particular, “Too many losing heroines” jumped to 182% in the 6th week, and this momentum led to a high maintenance rate until the 10th week. Similarly, the “Status Abnormality Skill in the Loss Frame” maintained a high attention rate of 119% as of the 7th week, indicating that it continued to gain support. Analysis of top 5 autumn anime attention retention rates
https://prcdn.freetls.fastly.net/release_image/14827/8290/14827-8290-71155038a9943f71af82a494d5918ae8-1047×725.png What is noteworthy about fall anime is the overwhelming attention retention rate of “Danda Dan”. It has consistently increased its attention since the first time, and as of the 7th week, it has recorded an astonishing 217%. This is a result that far exceeds the highest retention rate for summer anime. In addition, the response for “I want someone else in my next life” increased to 122% in the second week, and then maintained a stable high level of around 90%. “Ao no Hako” also rose to 106% in the second week, and although it showed a gradual decline after that, it remained at a high maintenance rate of 84% in the seventh week. Effect analysis of promotion strategy The importance of effective promotional measures is highlighted from the trends in the attention of summer and fall anime. Among the summer anime series, “The Loser Heroine ga Too Much” gained a lot of attention due to the media exposure of famous talents, and “2.5 Dimension Temptation” succeeded in attracting attention in
conjunction with the release of the game. The most notable example of fall anime is “Danda Dan.” Assuming the attention level at the start of broadcasting is 100, the short video diffusion strategy on SNS, which focuses on overseas viewers, has been successful, and as of the 7th week, it has recorded an astounding 217%. Similarly, the fall anime series “Ao no Hako” has maintained a high level of attention since November by developing projects that allow people to experience the world of the work, such as a tie-up with Family Mart and a collaborative event at Sunshine Aquarium. Masu.
https://prcdn.freetls.fastly.net/release_image/14827/8290/14827-8290-39e803d91f5765fb1817d9f74496d821-1064×714.png While the average retention rate drops to the 40% range in the 7th week, works that have implemented effective promotional measures have recorded high retention rates of over 60%. This suggests that for the long-term success of anime works, it is important not only to provide a hot topic at the beginning of broadcasting, but also to continue to create new points of contact with viewers. Future outlook: Suggestions for the winter anime season Analysis of summer and autumn anime has revealed important points for future anime promotion. Of particular note is the countermeasure against the decline in attention level after the fourth week. The following measures may be effective when the average attention level drops to 48% of the initial level. • Improving the frequency of contact between viewers and anime • Cutouts of eye-catching scenes from the main story • Efficient creative delivery through web advertising and SNS advertising • Posters etc. displayed in living areas I feel that today’s busy people tend to save content they are interested in so that they can take a closer look at it when they have time, but end up not watching it. For such people, it may be necessary to create a reminder or a feeling that they need to watch it right away. • Creating a sense of fashion for the work • Collaborative cafes and events that embody the worldview of the work • Regular small-scale exhibitions and outdoor advertising • Provide conversation topics between fans We believe it is necessary to approach fashion-conscious people who talk about what is currently being talked about around them. It seems that they watch anime for the purpose of creating a topic of discussion, so it may be effective to develop public relations that will become a hot topic in the core community to which they belong. • Creating opportunities to easily consume content • Distribution of articles that convey the appeal of the work in a short time in anime magazines, information sites, etc. • Deliver short anime • Simultaneous viewing with familiar influencers It may also be necessary to convey a little bit of the content of anime, which would otherwise be untouched, so that people can easily interact with the content. There have also been reports of people binge-watching anime because they are curious about it. For the winter anime season, a strategic promotion plan is required that takes advantage of the high level of attention at the start of broadcasting while also taking into account the drop in attention from the fourth week onwards. Creating opportunities for viewers to continuously engage with your work will be a key factor in the success of your work. ・Report author SevenDayDreamers Co., Ltd. Keisuke Yutsudo Started several new businesses as a data scientist at Macromill Co., Ltd., and then worked on data analysis at FiNC Technologies. He has held positions in charge of growth hacking, product development, corporate planning, and human resources. Currently, he founded SevenDayDreamers Co., Ltd. and works to maximize the value of content IP using data and AI. ・Report editing Anime Data Insight Lab Representative: Yusuke Onuki The Anime Data Insight Lab will also continue to provide useful information and services to people involved in the anime business. Anime Data Insight Lab aims to contribute to the further development of the anime industry by disseminating business news and providing a place for information exchange. Image
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