[Bushiroad Co., Ltd.] Anime Data Insight Lab “2024-2025 Anime Year to Come Year Ranking” released…The importance of “on-air” measures deciphered from anime data Image
URL: Bushiroad Co., Ltd. Press release: December 31, 2024 Anime Data Insight Lab “2024-2025 Anime Yearly Ranking” released…The importance of “on-air” measures deciphered from anime data Anime Data Insight Lab (Representative: Yusuke Onuki), a group analysis organization of Bushiroad Co., Ltd. (Headquarters: Nakano-ku, Tokyo, President: Takaaki Kitani), conducted a survey on the anime business. This time, we will conduct a multifaceted analysis using a uniquely calculated “deviation value of topicality” for anime works that will be broadcast from 2024 to 2025, and will publish the results. We ask all members of the press to use this information.
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https://prcdn.freetls.fastly.net/release_image/14827/8310/14827-8310-95c08ccb6b642457cacadd8b3901a66e-1325×1581.png The top five titles are all from the second season onwards, which shows the strong support of the existing fan base. On the other hand, all titles below 6th place are new titles. In particular, it is thought that advance SNS marketing and the popularity of the original work led to high standard deviation scores in the first week for films such as “Shikano no Kokoko Shitantan”, “Fugitive Master no Wakakun”, and “Dandadan”. “First Broadcast Week” Topic Ranking (Top 10 New Releases) Next, we will focus on new anime only and compare the deviation values for the first broadcast week.
https://prcdn.freetls.fastly.net/release_image/14827/8310/14827-8310-f0694424a1dd59ceffc8925eff507a8a-1326×1545.png In the New Works category, “Shikano no Kokoko Shitantan” and “Neguri Juju no Wakakun” received outstanding attention with deviation scores of over 68. In addition, “Danda Dan,” “Ranma 1/2,” and “Ao no Hako” all had high expectations with sales in the mid-60s and above. From new developments in traditional IP such as “Dragon Ball DAIMA,” to works with niche appeal such as “Dungeon Meal” and “Magical Girl ni Amorete,” the diversification of viewership is becoming evident. “At the end of broadcast” topic ranking (TOP 10 of all works) Next is the top 10 deviation value after the broadcast ended (set as 12th week for convenience).
https://prcdn.freetls.fastly.net/release_image/14827/8310/14827-8310-f2cf7e3deb27640738866cde9819fbab-1329×1667.png Of particular note are the overwhelming final ratings for two works, “Dandadan” and “Mashle.” In addition, there are works like “Kaiju No. 8”, which ranked modestly in 9th place in its first run, but suddenly gained attention in the latter half of its run. Although the ranking of “Demon Slayer: Kimetsu no Yaiba” dropped from 1st place in the first week to 8th place at the end of the week, it maintained a rating of over 70 and showed stable popularity. “When the broadcast ends” topic ranking (top 10 new works) This is a deviation value ranking at the end of broadcasting limited to new anime. You can analyze the growth level from the beginning to the end in more detail.
https://prcdn.freetls.fastly.net/release_image/14827/8310/14827-8310-f4fd7610b696b832860d07dffd9abcbf-1330×1549.png “Dandadan” and “Kaiju No. 8” saw an increase in attention, especially from the middle to the end of the story. Also, “Oblivion Battery” and “Too Many Losing Heroines!” There are also works that stand out, such as “”, which had a modest response at first, but steadily gained acclaim as they aired. 2024 anime “outlier” picks In the 2024 anime market, while most sequels are gaining a high degree of attention, there are “works that were unusually popular even before they aired” and “works that suddenly caused buzz during the broadcast.” Here, we will highlight two particularly notable works and discuss their background and impact on the evaluation of the works. Mashle: Synergistic effect of music x anime This work has a strong recognition base as it is based on a popular work serialized in Weekly Shonen Jump, and the opening theme for the second season, Creepy Nuts’ “Bling-Bang-Bang-Born”, was a social hit, and the anime broadcast became exciting. It gave me a big boost. Looking at the trend of attention by week, the sequel got off to a stable start immediately after the broadcast began, but the opening song exploded on TikTok and Youtube after the middle of the broadcast. Due to the music, attention to the main story increased, and in the end, the deviation score was 78.9. It is believed that the background to this kind of “buzz during broadcasting” is not only the quality of the main story, but also the anime x music tie-up measures and real-time SNS deployment.
https://prcdn.freetls.fastly.net/release_image/14827/8310/14827-8310-1d641e5ac270388ff0aa126fbd05fdaf-1058×458.png Shikanokokokokoshitantan: Pre-popular utilization tasks The new anime “Shika no Kokokoko Shitantan” has been a hot topic on SNS and short video platforms even before its broadcast, and as of the week before its broadcast, it has an astonishing deviation value of 68.3 (4th place among all works) was recorded. Due to its unusual level of recognition for a new anime, it was ranked 6th in the “all works ranking” in the week of its first broadcast. However, after the actual broadcast began, perhaps because new topic creation, additional promotions, and music measures were limited, the topic ranking at the end of the broadcast fell outside the rankings, highlighting the difficulty of maintaining the initial momentum until the latter half of the broadcast. It has become. “The week before broadcast” topic ranking (TOP5 of all works)
https://prcdn.freetls.fastly.net/release_image/14827/8310/14827-8310-987cb82f40ceb98235ed408724076038-1328×919.png “Buzz before the broadcast” vs. “Buzz during the broadcast”: The need to continuously maintain the topic Comparing “Shikano no Kokoko Shitantan”, which attracted a lot of attention before it aired, and “Mashle,” which gained popularity rapidly during the broadcast, there was a big difference in the final ratings and the final attention level of the work. . These two cases strongly suggest that in order to make an anime work “bounce”, it is essential to create a topic not only before it airs, but also in the middle to late stages of its broadcast. Of course, the main premise is that the content is interesting, but it is also necessary to gradually introduce appropriate music selection, SNS campaigns, and release of additional information. 2025 Winter Anime “Advance Popularity” Topic Ranking From here, we will take a look at the top 10 works with high advance expectations based on data for the 2025 winter season (as of mid-December 2024, before the start of broadcasting). Although advance attention does not necessarily perfectly match actual viewer ratings and ratings, it is an important indicator for measuring market expectations. Supplement about ranking Some works in the ranking have deviation values below 50. However, please note that this is a relative evaluation in “this cool”. The deviation values used in the ranking are calculated using all 57 winter 2025 anime works as a population, and are further influenced by the search volume specific to the time, so they do not necessarily have a constant distribution. All the works listed in the ranking below are the top works out of 57 works, so even if the deviation value is below 50, it means that they are “high enough to attract attention in the 2025 winter season”. Top 10 works out of all 57 winter anime 2025
https://prcdn.freetls.fastly.net/release_image/14827/8310/14827-8310-d6d30a676ee4fce8ac528ec0fc3cd0cd-1336×1552.png “Re:ZERO -Starting Life in Another World” has an overwhelming standard score of 77.0, reflecting the continued expectations from the previous season’s “Assault Edition.” “Yakushi no Hirogoto” also maintains high demand as a second season work, and “SAKAMOTO DAYS” is attracting the most attention among the new works. Further increases are expected depending on future promotions. Top 10 works out of 40 new anime works in winter 2025
https://prcdn.freetls.fastly.net/release_image/14827/8310/14827-8310-15e9cca89b9ff30e89ce09a08f303e6e-1328×1458.png In the new work category, “SAKAMOTO DAYS” led the way, and “BanG Dream! Ave Mujica”, which is expected to have a media mix, and “Baban Baban Bang Vampire”, which attracted attention due to its unique title, also received above-average attention. I am. In the future, it is expected that the numbers will fluctuate further depending on the quality of the main work and the effect of linking with music. Summary and future prospects Importance of promotion seen from examples in 2024 An analysis of the anime in 2024 revealed that both “pre-broadcast buzz” and “during-broadcast buzz” are important factors that are directly connected to the evaluation of the work. Particularly noteworthy contrasting examples include “Mashuru” and “Shikanokokokokoshitantan.” The opening theme of “Mashle” attracted a lot of attention during the middle of its broadcast, and interest in the main story continued to rise as a result. As a result, we achieved a high evaluation with a deviation value of 78.9 at the end. On the other hand, “Shikano no Kokoko Shitantan” was highly talked about on SNS before the broadcast, and the standard deviation score was 68.4 during the first broadcast week, but the creation of new topics during the broadcast was limited. It didn’t make it into the ranking at the end. Expectations and challenges for Winter 2025 Sequel works, especially “Re:ZERO -Starting Life in Another World” and “Yakusha no Hitoigoto” – have recorded deviation scores of around 70 even before they aired, and are expected to attract a lot of attention from the first week. However, as the 2024 case shows, it may be difficult to maintain attention without new measures during broadcasts. For new programs, starting with “SAKAMOTO DAYS,” the key is the audience’s reaction and promotional development after the broadcast begins. From past examples, we believe that by combining the high quality of the main story with promotions at the right time, it is possible to achieve breakthroughs that exceed expectations. Conclusion In 2024, strong sequel IPs such as “Demon Slayer: Kimetsu no Yaiba” and “Oshi no Ko” will continue to attract high attention, while new releases such as “Danda Dan” and “Kaiju No. 8” will also increase in ratings in the second half. The IPs were competing against each other. Even in the 2025 winter season, there are many highly anticipated works, both sequels and new works, such as “Re:ZERO − Starting Life in Another World” and “SAKAMOTO DAYS.” Not only is the work interesting, but there is no doubt that additional promotions, music measures, and SNS development toward the middle of the broadcast will influence the evaluation. We hope that the analysis results in this article will be helpful not only to anime viewers and fan communities, but also to those involved in production and promotion. We will continue to monitor trends in the anime market while tracking data. ・Report author SevenDayDreamers Co., Ltd. Keisuke Yutsudo Started several new businesses as a data scientist at Macromill Co., Ltd., and then worked on data analysis at FiNC Technologies. He has held positions in charge of growth hacking, product development, corporate planning, and human resources. Currently, he founded SevenDayDreamers Inc. and works to maximize the value of content IP using data and AI. ・Report editing Anime Data Insight Lab Representative: Yusuke Onuki The Anime Data Insight Lab will also continue to provide useful information and services to people involved in the anime business.
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