Exploring the hit potential of “Oshi no Ko”, “Fururen no Freeren”, “Apothecary’s Monogoto”, and “Danda Dan” based on the number of Oshi fans before they were made into anime [GEM Partners]
GEM Partners Press release: January 6, 2025 Exploring the hit potential of “Oshi no Ko”, “Fururen no Freeren”, “Hitorigoto of the Pharmacy”, and “Danda Dan” based on the number of Oshi fans before they were made into anime [GEM Partners] Oshi entertainment brand scope GEM Partners Co., Ltd. (GEM Partners, Location: Minato-ku, Tokyo, Representative Director: Fumi Umetsu), which provides data and digital marketing services for the
entertainment industry, has launched the Oshi Entertainment Brand Scope product, which supports maximizing your entertainment business. (*1)” is conducted every month, making it possible to measure the latest entertainment brand value. “Oshi Entertainment Brand Scope” has been conducting a monthly survey since January 2022, and just three years’ worth of data has been accumulated in December. This time, we used data from the past three years to find out how the number of fans of popular entertainment brands changed before and after they were made into TV anime. *1: A large-scale survey is conducted every month among approximately 30,000 men and women aged 15 to 69 living across the country, across media, regarding the entertainment brands they currently support. The value of
entertainment brands is understood across media, and in addition to compiling , a comprehensive index is calculated from these values. I am doing “Demon Slayer: Kimetsu no Yaiba” recorded the highest number of fans in three years, and anime-related entertainment brands account for more than half of the top 20.
https://prcdn.freetls.fastly.net/release_image/13190/247/13190-247-803786e4782800a143b80e84e63ff5a6-1200×630.png
“SPY×FAMILY” in third place with 2.33 million viewers/month. “SPY×FAMILY” reached its maximum value in the survey on June 18, 2022, when the first season of the anime was broadcast. “[Oshi no Ko]” far surpassed expectations before the anime adaptation In addition to “Demon Slayer: Kimetsu no Yaiba” and “SPY×FAMILY,” anime-related entertainment brands account for more than half of the top 20; It can be seen that it has been a popular genre over the years. How does animation affect entertainment brands? Therefore, among the top 20, the first TV animations made after January 2023 are “[Oshi no Ko]”, “Funeral Freelen”, “Apothecary’s Monologue”. We looked at the changes in the number of fans for “Dandadan” at each stage: before the anime was announced, at the time of the anime, and after the start of broadcasting.
https://prcdn.freetls.fastly.net/release_image/13190/247/13190-247-fcc9f8c859d3ec99d890383a6a25bbd1-1200×745.png The above is the change in the number of fans of the four works over the past three years. Looking at the time when the original work was known, the timing of the announcement of the anime, and the trends since the start of broadcasting, we can see that the number of fans of all four works rapidly increased immediately after the start of broadcasting. Here, in order to see how the “number of fans who recommend” before the broadcast affects the increase after the anime adaptation, the horizontal axis shows the average “number of fans who recommend” for the immediately preceding six months, including the month when the anime was announced. The maximum number of fans recorded during the broadcast was placed on the vertical axis, and the positional relationship of the four works was visualized using a scatter diagram.
https://prcdn.freetls.fastly.net/release_image/13190/247/13190-247-862a28106ceef59db56cf8747cb330e5-1200×945.png As the blue trend line shows, there is a trend in the average number of fans who recommend the anime before it is announced and the maximum number of fans who support it during the broadcast. The three works, “Funeral Freelen”, “Horigoto of the Apothecary”, and “Dandadan”, were the “expectations” of fans before they were made into anime. It can be said that the excitement was in response to the demand. On the other hand, for “[Oshi no Ko]”, the maximum number of “supporting fans” during the broadcast was higher than expected, and it is thought that the popularity exceeded expectations. The highest number of fans for “【Oshi no Ko】” was conducted on June 17, 2023, just before the final episode of season 1 was aired. It can be assumed that this is due to the popularity of the anime, the theme song performed by YOASOBI, which became a big hit on the music charts, and the expansion of the media mix, which combined with the expansion of the media mix, resulted in a great increase in fan enthusiasm. The preference for “anime” remained strong even after the broadcast ended, and the preference for “manga” remained at a higher level than before the broadcast “Funeral Free Ren” and “Apothecary’s Monologue” began airing as TV anime in the same fall season of 2023, and were broadcast over two seasons. In both cases, the number of “favorite fans” has remained unchanged for six months after the broadcast ended in March 2024, but the level of “the number of favorite fans” has increased significantly compared to before the broadcast. We will take a closer look at the changes in the number of favorite fans before and after the anime adaptation for each of the “favorite media for that entertainment brand” that the fans answered.
https://prcdn.freetls.fastly.net/release_image/13190/247/13190-247-38aa5590158f1d0a4ca6a252d07940a3-1200×745.png The above is a monthly trend of favorite media for each entertainment brand, chosen by fans of “Funeral” and “Yakiya no Monogoto.” You can understand the “number of fans” of each media over time, such as those who promote entertainment brands that are developed in a media mix such as anime, manga, and light novels as “manga” or “light novels.” For both “Funeral Freelen” and “Apothecary’s Monogoto,” the popularity of “anime/special effects” has skyrocketed since the start of anime broadcasting, and each media has also been on the rise. Masu. In addition, during the broadcast, the number of “streams” and “characters” increased in “Funeral Free Ren”, and the number of “light novels” based on the original work of “Horigoto of the Apothecary” increased. I can see that there are. In addition, “Manga” has grown second only to “Anime/Special Effects” in both cases, and it can be seen that even after the broadcast ends, these two media in particular have established fans and maintain their enthusiasm. In addition to the announcement of the production of the second season of the TV anime “Funeral Freeren” in September 2024, “Horigoto of the Pharmacy” will be a TV anime starting from January 2025. Season 2 is scheduled to air. Both have high attention and expectations, so it will be interesting to see if they will gain more fans than when season 1 aired. In this way, with the “Oshi
Entertainment Brand Scope”, it is possible to understand trends from the trends in the number of fans who support each entertainment brand, and also to analyze the breakdown of which media are promoting that entertainment brand. For details, please see “Oshi Entertainment Brand Scope”. Go to “Oshi Entertainment Brand Scope”
details ■Company profile Company name: GEM Partners Co., Ltd. Established: March 17, 2008 Representative Director: Aya Umezu Business content: In the entertainment business and marketing field ・Data platform service ・Research service ・Digital
marketing/advertising agency business ・Media management Corporate site: https://www.gempartners.com/ GEM Standard:
https://www.gem-standard.com/ ■Contact information regarding this matter GEM Partners Co., Ltd. Person in charge: Kasai Phone: 03-6826-0185 Email address: info@gempartners.com