“Danda Dan” has reached 1 million fans, “Snow Man” has ranked No. 1 in entertainment brand value for 3 consecutive months ~Results of December 2024 entertainment brand survey~ [GEM Partners]
GEM Partners Press release: January 6, 2025 “Danda Dan” has reached 1 million fans, “Snow Man” has been ranked No. 1 in entertainment brand value for 3 consecutive months – December 2024 entertainment brand survey results – [GEM Partners] Oshi entertainment brand scope Which entertainment brand has the most fans (= favorite fans) across media? GEM Partners Co., Ltd. (GEM Partners, Location: Minato-ku, Tokyo, Representative Director: Fumi Umetsu), which provides data and digital marketing services for the
entertainment industry, has developed a product that supports maximizing the entertainment business. We conduct monthly surveys using “Entertainment Brand Scope” (*1), which allows us to measure the latest entertainment brand value. This time, we would like to share with you the highlights of the December 2024 survey results. *1: A large-scale survey is conducted every month among approximately 30,000 men and women aged 15 to 69 living across the country, across media, regarding the entertainment brands they currently support. The value of entertainment brands is understood across media, and in addition to compiling , a comprehensive index is calculated from these values. I am doing
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https://prcdn.freetls.fastly.net/release_image/13190/246/13190-246-58693062139c584efd4fca1120b5a5cb-1200×338.png “Snow Man” has been ranked for three consecutive months in the “Popular Entertainment Brand Value” ranking, an index that shows the economic value of entertainment brands calculated from the “number of recommended fans,” “spending amount,” and “number of days of contact.” won first place. In addition to increasing the number of recommended fans by 160,000 people from the previous month, the amount of spending increased by 1 billion yen and the number of days of contact increased by 1.79 million days, all indicators showed growth. The recommended entertainment brand value has exceeded 9,000 GEM. On the other hand, “YouTube”, which ranks first in the “Number of Favorite Fans” ranking, dropped one place from the previous month to 5th place. In this way, the “Oshi Entertainment Brand Scope” not only shows the “Number of fans” of each entertainment brand, but also the “Amount spent” and “Number of contact days”, as well as the “Oshi
Entertainment Brand Value”, which is a comprehensive index of entertainment brands. You can have it. Furthermore, it is also possible to capture those differences over any period of time. Details of “Oshi Entertainment Brand Scope” ■Company profile Company name: GEM Partners Co., Ltd. Established: March 17, 2008 Representative Director: Aya Umezu Business content: In the entertainment business and marketing field ・Data platform service ・Research service ・Digital marketing/advertising agency business ・Media management Corporate site: https://www.gempartners.com/ GEM Standard: https://www.gem-standard.com/ ■Contact information regarding this matter GEM Partners Co., Ltd. Person in charge: Kasai Phone: 03-6826-0185 Email address: info@gempartners.com