[Serious Ehime Research Institute] [Serious Ehime Project] In response to the complaints of young people in Ehime that “there are no places to play!”, Shimoryu goes on a hands-on location shoot! The fourth installment of our two-day, one-night Ehime travel plan concludes with a breakfast surrounded by nature.
Serious Ehime Research Institute Press Release: August 28, 2025 [Serious Ehime Project] In response to the voices of young people in Ehime who say, “There are no places to play!”, Shimoryu takes on a physical location shoot! The fourth installment of our two-day, one-night Ehime travel plan concludes the trip with a breakfast surrounded by nature. YouTube Video Series No. 4,
“Refreshing Morning Edition,” to be released on Thursday, August 28, 2025 at 8:00 PM The Majimena Ehime Research Institute (6-7-4 Honmachi, Matsuyama City, Ehime Prefecture, Representative: Shinya Akiyama, https://majimena.ehime.jp/
channel (https://youtube.com/channel/UCc5DAxVc0ypMwqXpiwb_rZw?si=nHbbLv67bsuwi4rb), titled “[Shimoryu’s Ehime Trip #4] Even young people will be satisfied with just one night and two days!? A refreshing morning experience with nature and delicious bread!” will be released on Thursday, August 28, 2025, at 8:00 PM.
https://prcdn.freetls.fastly.net/release_image/95759/44/95759-44-b2542cdb79406591c8f0f5859ab17903-1200×675.png The fourth installment, “Refreshing Morning Edition,” is scheduled to be released on Thursday, August 28, 2025, at 8:00 PM. This series features the comedy duo Shimoryu, consisting of Ehime natives Maeda and his partner Shimota. In response to the real voices of young people in Ehime Prefecture who say, “There’s nowhere to go for fun on the weekends,” the Shimoryu duo embark on a two-day, one-night trip to report on “Ehime as appealing to young people.” To propose a travel plan that even young people can easily enjoy, Toon City, which combines nature with easy access, was chosen as the filming location. Through this trip, we’ll introduce the charm of Ehime as a spot that’s easy to get to from the city center and allows you to experience nature as an extension of your daily life. ■ About the “Fourth Edition” being released this time
https://prcdn.freetls.fastly.net/release_image/95759/44/95759-44-66bc5f221ce6df46162d1ee6102e7e4f-3900×2194.jpg Title: [Shimoryu’s Ehime Trip #4] A two-day, one-night trip that even young people will be satisfied with!? A refreshing morning experience with nature and delicious bread! Filming Location: Shiraino Falls and TREE BAKERS, Toon City Cast: Comedy duo Shimoryu’s Ryuji Maeda (from Ehime Prefecture), Shimota Content: With the theme of “appealing to young people,” the Shimoryu duo reports on the charms of Ehime! In this series of two-day, one-night travel plans, after a night at an inn, the next morning they head to Shirainotaki Falls, a popular local power spot. Afterward, they purchase bread at TREE BAKERS and enjoy a morning surrounded by nature at Shiogamori Furusato Park. Major highlights: ・Enjoy morning time surrounded by nature Release date: Thursday, August 28, 2025, 8:00 PM ■ Maeda’s disappointment!? The unexpected “tamago koppe” (egg bun) misses out
https://prcdn.freetls.fastly.net/release_image/95759/44/95759-44-b2d7be170f5f083a14e31e8945e0b276-3900×2194.jpg To get breakfast, Maeda headed to TREE BAKERS, a popular local bakery. Looking at the pop-up displayed in front of the register, Maeda was instantly captivated by the Tamago Koppe. They were fascinated by the freshly baked koppepan, which is made to order. They were also excited by the wide variety of breads available, including fried koppe.
https://prcdn.freetls.fastly.net/release_image/95759/44/95759-44-78802cd21d76c5b6eef4009ebbfe1e51-3900×2194.jpg After purchasing a large amount of bread, we drove 20 minutes to Shiogamori Furusato Park for our long-awaited breakfast! …But then, we unexpectedly forgot to buy the egg koppe we were looking forward to. Check out the video to see Maeda’s dejected expression as he couldn’t enjoy the brown sugar egg koppe, a brown sugar koppe with an egg sandwiched inside. We hope you’ll try it again the next time you visit Ehime. ■Upcoming video release schedule (4 episodes in total) Part 1: Exciting Mountain Biking Edition Now Available! Part 2: Hungry Dinner Edition Now Available! Part 3: Relaxing Inn Edition Now Available! Fourth installment: Refreshing Morning Edition Thursday, August 28, 2025, 8:00 PM ■Performer profile
https://prcdn.freetls.fastly.net/release_image/95759/44/95759-44-a5ac03eaa15617c43db007da98a4ae12-400×400.jpg Shimoryu (Right: Maeda Ryuji, Left: Shimota) Shimoryu is a young comedy duo formed in 2023. Maeda is from Ehime Prefecture, and Shimota is from Kagoshima Prefecture. Their well-coordinated banter and down-to-earth personalities have garnered them popularity, and they’ve been gaining attention on YouTube, radio, and television. Maeda also appears on the TV show “Shimoryu’s 5W1H” in his hometown of Ehime. [Contact for inquiries regarding this matter] Majimena Ehime Research Institute Email: info@majimena.ehime.jp Phone number: 050-3152-1821 [Contact information regarding the Serious Ehime Project as a whole] Ehime Prefecture Planning and Promotion Department, Policy Planning Bureau, Public Relations and Public Hearing Division Email address: kohokocho@pref.ehime.lg.jp Phone number: 089-912-2241 For more information about this release
