[FELISSIMO Co., Ltd.] A cat to support you if you have a hunched back! A new collaboration between the hugely popular “Funbaruzu” and Felissimo’s “Nekobu(TM)” is now on sale! On sale from Saturday, August 30th in Tokyo and Osaka. Image
URL: FELISSIMO Co., Ltd. Press release: August 28, 2025 To Members of the Press A cat to support you if you have a hunched back! The popular “Funbaruzu” collaboration with Felissimo’s “Nekobu(TM)” is now on sale! Available in Tokyo and Osaka from Saturday, August 30th. The first collaboration product between “Funbaruzu,” which has sold over 500,000 units in Japan, and Felissimo’s “Nekobu(TM)” is now on sale exclusively in brick-and-mortar stores. Felissimo’s “Cat Club™” is a line of stuffed animals called “Funbaruzu” (Dreams Co., Ltd., Headquarters: Shinjuku-ku, Tokyo / Representative Director: “Funbaruzu Cat Club,” a collaboration with Toru Soeya, will be available for purchase at two stores, “Felissimo YOU MORE! [Humor] Ecute Ueno Store” and “felissimore Osaka Kansai Expo Store,” starting Saturday, August 30th. “Funbaruzu” is a popular stuffed animal that can be placed between your desk and your stomach to help you with your hunched back. It’s a popular product with over 500,000 units sold in Japan. This cute cat will support your posture while you work, study, or in any other situation. This “Cat Club(TM)” collaboration is based on an illustration by illustrator Haruzo specifically for “Funbaruzu.” Multiple prototypes were made to perfectly recreate the cuteness of the cat’s expression. A portion of the sales price will be used to help protect and foster homeless animals, prevent the overpopulation of stray cats, and protect animals during disasters.
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-81a9ebe8a3d650746fed562d4915591c-1583×1055.jpg
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-37cb319a74735513092b26492028b5f5-1480×987.jpg Mike (Calico) With its gentle, smiling expression, the Calico cat is sure to bring joy to anyone who looks at it. It would make a great companion for desk work at home or in the office, or studying for school assignments. The embroidery on its face is a soft gray, creating a soft expression. Black cat
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-d0a72bd136d3d78ed43037bd12fcbde1-1895×1263.jpg This cute, round-eyed “black cat” would be fun to read or watch TV with over tea. Its body isn’t jet black, but a subtle gray, so it blends seamlessly into any interior. Its boyish vibe makes it a great choice for men, too.
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-e6e6f2ee3ddb7c6b6eba2bbda6d328a4-2430×808.jpg Made with a soft, comfortable fabric, it’s so comfortable you’ll want to touch it all the time.
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-f81372188496ae48d15a715505b3c49c-3900×1289.jpg The cute feature of both the calico and black cats is the embroidered paw pads. The calico cat’s paw pads are meticulously recreated with a marbled pattern that combines the two colors common in calico cats. ◆Get a straighter spine in no time! Your cat will support your posture!
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-01810f37778b303e2bf7b8bdd235075c-1642×879.jpg By firmly placing Funbaruzu between your desk and your stomach to prevent it from dropping, even those who tend to slouch will naturally straighten their back! Inside the plush toy is a heart-shaped cushion, which firmly supports the posture that tends to occur during long hours of desk work, reducing fatigue while working or studying.
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-a6dd8c3963ce663f1a4c451fc38c6bfe-1158×836.jpg 【NEW】Funbaruzu Cat Club (Tortoiseshell/Black Cat) ¥3,850 per item (tax included) →1% of the sales price will be donated to animal protection support activities. Sales start date: Saturday, August 30, 2025 Sales locations: “FELISSIMO YOU MORE! [Humor] Ecute Ueno Store,”
“felissimore [Felissimotto] Osaka Kansai Expo Store” *”We, Nekozena Funbaruzu” is a registered trademark of Dreams Co., Ltd. This product is a business partnership product with Dreams Co., Ltd. ◆What is “Funbaruzu”?
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-a8c20d4b7c658ea47f4f2d7caf3eaedf-2041×1006.jpg “We’ll help your cat today too. We’re the cat-loving Funbaruzu.” “Funbaruzu” are cat-loving animals that are trying so hard not to fall off your desk. These stuffed toys will help you out by placing them between your desk and your tummy. They’ll support you, but they’re also a little bit of a cat themselves. Their adorable appearance will support you as you work or study. Click here for the official Funbarus brand site >> https://www.dreams6.com/products/funbarus/ ◆Illustrator Haruko
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-691103cf0936259c65efc5b61377f0d5-1519×500.jpg An illustrator living in Tohoku. Her four-panel comic strip, “Fuurai Biyori,” is currently serialized on the Felissimo “Cat Club” blog. Her story of how she rescued a mother and kitten after their kitten wandered into the engine bay of a car became a hot topic on social media. Collaborative merchandise is also on sale at the Cat Club. X＞＞ https://x.com/halzoo0 Instagram＞＞ https://www.instagram.com/halzoo0/ Click here for the “Fuurai Biyori” serialization page >>
https://www.nekobu.com/blog/fuurai/ ◆What is Felissimo “Nekobu (TM)”
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-d69bb0002d2b5574d52dbf0b88929f74-936×809.jpg This club, active since September 2010, brings together cat lovers. Aiming to create a society where cats and people can live together happily, we listen to your feedback and plan and develop original cat goods with funding. In addition to selling cat goods, the website offers a variety of content for cat lovers to enjoy, including a daily changing “Kitty of the Day,” a series of cat blogs, a social networking site dedicated to cat photos called “Nekobu Talk,” and information on how to use the fund. You can also participate in the “Dog and Cat Support Activities” by donating 100 yen a month to the “Felissimo Dog and Cat Fund” or by using Felissimo’s shopping points “Merry Points.” ・Website＞＞ https://feli.jp/s/pr2508283/1/ ・X (Twitter) (@felissimonekobu) >> https://twitter.com/felissimonekobu ・Facebook (@felissimonekobu)＞＞ https://www.facebook.com/felissimonekobu/ ・Instagram (@felissimonekobu) >>
https://www.instagram.com/felissimonekobu/ *”Nekobu(R)” is a registered trademark of Felissimo Corporation. ◆About the “Dog and Cat Support Activities” In Japan, 4,059 dogs and 19,705 cats are slaughtered annually (according to Ministry of the Environment statistics for fiscal year 2021) (From “Status of collection of dogs and cats, accommodation and disposal of injured animals, etc.”) There are also problems with cats being abandoned by their owners, left behind during disasters, and overpopulation in local areas. In response to many requests from customers who want to solve this problem, Felissimo has established a fund to support activities to protect dogs and cats, find foster homes for them, and prevent overpopulation of cats. ＞＞ https://feli.jp/s/pr2508283/2/ ◆YOU MORE! (Felissimo Humor) Ecute Ueno Store Business Hours: Weekdays
10:00-22:00, Saturdays, Sundays, and Holidays 9:00-21:00 Location: 7-1-1 Ueno, Taito-ku, Tokyo Ecute Ueno, 3rd floor, JR Ueno Station Facility Map >> https://www.ecute.jp/ueno/shop *Opens the Ecute Ueno website ・TEL/03-5826-5615 ・“YOU MORE!Ecute Ueno Store” Official
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-a4ed6e30a9474d5eebdefa8c304228c0-1200×922.jpg ◆ Overview of “felissimore Osaka Kansai Expo Store” ・Shop Name: felissimore [Felissimotto] Osaka Kansai Expo Store ・Business Period: Sunday, April 13, 2025 – Monday, October 13, 2025 ・Business Hours: 9:00 AM – 9:00 PM ・TEL/080-7184-2992 ・Special site/
https://feli.jp/s/pr2508283/3/
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-84da6ecc7cc13eaa82882fb80b625807-3806×859.jpg ◆Telephone orders and inquiries: Toll-free number: 0120-055-820 (toll-free) Reception hours: Weekdays / 9:00 – 17:00 *This number may not be available on some IP phones. *All customer calls are recorded for confirmation and documentation purposes. ◆FELISSIMO: Happiness for AllFounded in May 1965. A direct marketing company that sells its own products, including fashion and miscellaneous goods, through catalogs, websites, and other proprietary media. The company also promotes local collaborations, such as the operation of Kobe Port Tower, and contributes to regional revitalization. Everyone can be a creator and giver of happiness. Everyone can become a recipient of happiness. Aiming to create such a society, we conduct business activities with the core value of “Happiness that brings happiness together” and aim to simultaneously achieve “business viability, originality, and social responsibility.”
https://prcdn.freetls.fastly.net/release_image/12759/4030/12759-4030-b42eb8a7d6aa7155b94b01957552a95d-1150×300.jpg FELISSIMO celebrated its 60th anniversary on May 8, 2025. ― Company Overview ― Company Name: FELISSIMO Co., Ltd. Headquarters: 7-1 Shinko-cho, Chuo-ku, Kobe, 650-0041, Japan Representative: Kazuhiko Yazaki, President and CEO Stock Code: Tokyo Stock Exchange Standard 3396 Founded: May 1965 Business: Direct marketing business selling in-house developed products to consumers nationwide through catalogs and websites ◆Website>> https://feli.jp/s/pr240301/1/ ◆What is the “FELISSIMO Subscription Service”?・How to enjoy >>
https://feli.jp/s/pr240301/2/ ◆Instagram＞＞
https://www.instagram.com/felissimo_official/ ◆FELISSIMO’s Social Activities >> https://feli.jp/s/pr240301/4/ ◆Fundraising activities aimed at creating a happy society together with you all >>
https://feli.jp/s/pr240301/5/