Actor Kyoko Yoshine appointed as the new public relations character for earthquake insurance for 2025! New TV commercial “Everyone, First, Earthquake Insurance” released. Airing nationwide from Monday, September 1, 2025. General Insurance Association of Japan Press Release: August 29, 2025 Actress Kyoko Yoshine appointed as the new public relations character for Earthquake Insurance for 2025! New TV commercial “Everyone, First of All, Earthquake Insurance” released. Airing nationwide from Monday, September 1, 2025. The commercial promotes the need for earthquake insurance through a light-hearted exchange with “Namabee,” a catfish character associated with earthquakes. The General Insurance Association of Japan (Headquarters: Chiyoda-ku, Tokyo; Chairman: Shinichiro Funabiki) has announced a new TV commercial, “Everyone, First of All, Earthquake Insurance,” featuring actress Kyoko Yoshine as the new public relations character for earthquake insurance for fiscal year 2025. will begin airing nationwide on Monday, September 1, 2025. Also, the web commercial “Everyone, First, Earthquake Insurance – Earthquake Quiz” will be distributed across various media outlets starting on the same day.
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-7db7544c0d404761329133c6cbf4eb44-2100×840.jpg
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-fc4c3dbf477a6d602cb391eb656fd725-2265×1294.jpg Commercial Shooting Episodes Since she was co-starring with “Namabee,” Yoshine was filmed in a studio with a blue screen. From her serious expression during meetings, she completely changed into a smile throughout the shoot, performing light-heartedly, creating a bright and cheerful atmosphere. When asked about her first impression of Namabee, Yoshine laughed and said, “A blue…fish…cute!” The dialogue between her and Namabee was also perfect. There were also many scenes during filming where she looked directly into the camera and addressed the viewers, and her expressions were so convincing that you could almost be drawn into her eyes. CM interview excerpt ■Please tell us your impressions of the commercial shoot and what the highlights of the commercial are. The atmosphere on set was bright and fun. I tried to be conscious of conveying the fun through my movements and expressions. One of the highlights of this commercial is the interaction between the two of them and “Namabee,” their only co-star, so I hope you enjoy their great chemistry. ■Has your own awareness of disaster prevention changed since appearing in the earthquake insurance commercial? I once again asked myself, “Do I have earthquake insurance?” and I also reevaluated my disaster preparedness backpack. Then, I realized that the water I had bought in large quantities and thought was safe was about to expire, so I bought some more. I had assumed that it was okay just because I had it on hand, but this experience made me realize that it’s important to review it regularly. ■As an actor, what is the first preparation you make before starting a work? In line with the saying, “Everyone, first get earthquake insurance,” please tell us “first of all, ____.” “First, experience.” While I inevitably spend a lot of time at home thinking about the script, I try to get out and experience it with my body whenever possible. For example, if I’m playing a specialized role, I’ll go and experience it or talk to someone who actually plays the role. I try to see with my eyes, hear with my ears, and feel with my skin as much as possible. ■Speaking of preparations, in recent years, the scorching heat has continued into September and October almost every year. Is there anything you do to “prepare” to avoid summer fatigue, heat, or fatigue from the lingering heat? I try to pay attention to my diet. My refrigerator is always full of summer vegetables, so I try to incorporate seasonal vegetables as much as possible, such as grilling eggplant or zucchini and topping it on curry. I also try to keep raw vegetables like lettuce, cucumber, and tomato on hand so I can eat them even when I don’t have much of an appetite.
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-7912b25f9894a963a4b9c41c3d5d16f8-2417×443.jpg About WEBCM A web commercial will also be released to coincide with the airing of the new TV commercial. In the 30-second web commercial, Yoshine takes on an earthquake quiz posed by Namabee, and becomes aware of various facts related to earthquakes. Just like in the TV commercial, be sure to check out the light-hearted banter between Yoshine and Namabee. ■WEBCM “Everyone, First, Earthquake Insurance ~Earthquake Quiz~” URL: https://youtu.be/Uvu2T1q8u2A Namabee asks Yoshine, “How many earthquakes occur in Japan each year?” Yoshine is surprised to learn that the number is far greater than she had expected, and appears to have realized once again the importance of preparing for earthquakes with earthquake insurance. Furthermore, when asked, “What costs would it cost if you were affected by an
earthquake?” Yoshine is shown thinking about the costs of rebuilding one’s life after a disaster, not just the cost of repairing one’s home. This video conveys the importance of earthquake insurance, which can “protect your life after an earthquake.”
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-efbc84bd9f685e918199cd47b544c513-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-65655879546bc7209dc9a7a9778fd308-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-56c95a1b5b2af3961c354c3f912ae109-1920×1080.jpg Each video can also be viewed in the ad gallery. URL:
https://www.jishin-hoken.jp/ad/ *Scheduled to be released on Friday, August 29th Vertical Short Videos by Region We will be releasing local short vertical videos to raise awareness of post-earthquake situations among people in areas with low rates of earthquake insurance (Hokkaido, Tokyo, Kanagawa, Saga, Nagasaki, and Okinawa). Based on the earthquake risk in each region, we will promote the need for earthquake insurance.
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-ed66db70710375199142b8f49baaca7a-2339×676.jpg [URL] Hokkaido version: https://youtube.com/shorts/vAcWsqllvmw Tokyo edition: https://youtube.com/shorts/uvcrNT-8b00 Kanagawa Prefecture version: https://youtube.com/shorts/i_gF7HnxFMk Saga Prefecture version: https://youtube.com/shorts/XPPp5Z7Ip-0 Nagasaki Prefecture version: https://youtube.com/shorts/w-ltjGQq7nE Okinawa Prefecture: https://youtube.com/shorts/GnqDQcwlypg Performer information Yoshine Kyoko Date of Birth: February 28, 1997 (age 28) Blood Type: A Height: 159cm Hometown: Tokyo Recent performance information [Drama] Starred in the TBS drama series “Madoka, 26, Working as a Medical Intern!” airing in January 2013. Played the role of Mitsu in the TV Tokyo 60th Anniversary Special Drama “I Hope It’s Sunny,” airing on March 30, 2013. Starred in the April 2013 CX drama series “Nami uraraka ni, meoto biyori” [Movie] January 24, 2013: Film “Snow Flower” directed by Takashi Koizumi / played the role of Chiho Kasahara November 2013: “I Can’t Cry with Your Face” directed by Yuichiro Sakashita / starring [Stage Play] June/July 2013: “Teacher’s Back: The Visionary Memoirs of a Film Director” produced by Parco
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-d0f083ffc2f7960c126856c3ee3b6752-203×301.jpg Production staff Creative Director: Katsuo Yonezawa (navy Inc.) Integrator: Junichiro Yamada (navy Inc.) Business Director: Daisuke Saito (navy Inc.) Copywriter: Tomohiro Kobayashi (COPYNOTE) Planner: Shojiro Miyata (MIYATASHOJI Co., Ltd.) Art Director: Takashi Tomita (T&T TOKYO Inc.) Account Director: Nobuyuki Yazawa (Tokyu Agency) Account Executive: Jin Otsuka (Tokyu Agency) Account Executive: Anna Kogure (Tokyu Agency) PR Planner: Hiroshi Nagao (Tokyu Agency) Casting Producer: Keiko Miyazaki (Tokyu Agency) Producer: Yusuke Mori (AOI Pro.) Production Manager: Hatsumi Suzuki (AOI Pro.) Director: Ohno Sayako (Club-A) Cinematographer: Ideguchi Takashi Lighting: Nakazawa Yusuke Set Designer: Sato Aya (Nouvelle Vague) Stylist: Junko Okamoto Hair & Makeup: Toshiya Ota (Marron Brand) Photographer: Masahiro Shoda (M W) Animation: Liberty Animation Music: Mutsumi Hamano (Melody Punch) 2025 Earthquake Insurance Public Relations Campaign Overview (plan)
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-3edacf13d699f68564a88a7582d509f7-1548×1127.jpg
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-bfd179faca9294026802013ac297e498-647×912.jpg
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-4097b42b603ce5e676a12bc23a19f36c-83×88.jpg ■ Special site advertisement gallery URL
https://www.jishinhoken.jp/ad/ *Scheduled to be released on Friday, August 29 Earthquake Insurance Overview – This insurance is based on the Earthquake Insurance Act enacted in 1966. It is jointly operated by the government and non-life insurance companies with the aim of promoting earthquake insurance and contributing to the stability of disaster victims’ lives. Coverage and premiums are the same regardless of which non-life insurance company or agency you purchase through. – Insurance pays for damage (fire, destruction, burial, and loss) to residential buildings and the belongings inside due to earthquakes, volcanic eruptions, or resulting tsunamis. These types of damage are not covered by fire insurance, so earthquake insurance is required. – Earthquake insurance cannot be purchased alone; it must be purchased together with fire insurance. Earthquake insurance can be purchased even if you are in the middle of a fire insurance contract. – Earthquake insurance coverage rates (※) can be confirmed via the URL below or the QR code on the right. (Source: General Insurance Rating Organization of Japan)
https://www.giroj.or.jp/databank/earthquake.html *The percentage of fire insurance (residential property) contracts signed in the fiscal year that include earthquake insurance.
https://prcdn.freetls.fastly.net/release_image/128206/5/128206-5-aaff75fd372491c5488b405ee51c7f93-74×75.jpg
