aTOKYO “Tokyo Midtown Hibiya WHAT IS ART,” an event co-hosted by Mitsui Fudosan Co., Ltd. and Art Fair Tokyo, is being held. Works by Rauschenberg and others are also on display.

【aTOKYO】 “Tokyo Midtown Hibiya WHAT IS ART,” an event co-hosted by Mitsui Fudosan Co., Ltd. and Art Fair Tokyo, is being held. Works by Rauschenberg and others are also on display. ​ aTOKYO Press release: August 29, 2025 “Tokyo Midtown Hibiya WHAT IS ART,” an event co-hosted by Mitsui Fudosan Co., Ltd. and Art Fair Tokyo, is being held. Works by Rauschenberg and others are also on display. A Tokyo Co., Ltd., in collaboration with Mitsui Fudosan Co., Ltd., will be hosting “Tokyo Midtown Hibiya WHAT IS ART,” an event to explain and experience the world of contemporary art.
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A-Tokyo Co., Ltd. (Chiyoda-ku, Tokyo; President and CEO: Terukazu Kitajima) and Mitsui Fudosan Co., Ltd. (Chuo-ku, Tokyo; President and CEO: Shun Ueda) will hold “Tokyo Midtown Hibiya WHAT IS ART” at Tokyo Midtown Hibiya (Yurakucho, Chiyoda-ku; operator: Mitsui Fudosan Co., Ltd.) from Wednesday, September 10th to Friday, September 12th, 2025. Overview This event, consisting of a talk and special exhibition, aims to explain the scope of the concept of “art,” its industrial structure, and the origins of its value in the art world, providing an opportunity for active engagement with art rather than merely passive appreciation. The talk event will be organized around four themes: “Definition of Art,” “The Value of Art,” “Purchasing Art,” and “Art and Public Interest/Public Work.” Experts from each field will discuss and explain the value of art and its background. Additionally, an exhibition will be held to allow visitors to experience these themes visually. The exhibition will be themed around “Interpreting Art,” allowing visitors to appreciate the works not only as an expression of their personal sensibilities, but also by connecting them to social phenomena, social science, and intellectual history. Venue Information 【Location】Tokyo Midtown Hibiya 6F Date & Time: Wednesday, September 10th – Friday, September 12th 10:00 – 20:00 (until 19:00 on the last day) Fee: Free Talk Event A total of four talk events will be held during the exhibition. Admission is free, but registration is required via the link below. https://20250910baseq.peatix.com/
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https://prcdn.freetls.fastly.net/release_image/97200/25/97200-25-85a8b56b6e2907688c27cb540b49f990-720×435.jpg 1. The Definition of “Art” and Its Ambiguity – The Art Industry Structure and Stakeholders – Date and Time: Wednesday, September 10, 1:30 PM – 3:00 PM Content: Isn’t there actually a slight discrepancy between the general term “art” and the term “art” as used in the art industry? This session will begin with this question and will feature a talk moderated by Maya Nago, editor-in-chief of ARTnews Japan, featuring Yumiko Chiba of the contemporary art gallery Yumiko Chiba Associates, discussing the meaning and scope of the term “art,” as well as the structure, stakeholders, and ecosystem of the industry. Speakers Maya Nako (Editor-in-Chief, ARTnews Japan) Yumiko Chiba (Director, Yumiko Chiba Associates) Kitajima Teruichi (CEO, Art Fair Tokyo) 2. Art is not “anything goes” – The mechanism of value in art – Date and Time: Wednesday, September 10, 3:30 PM – 5:00 PM Content: What is “good art”? Is art a world without rules, a world of pure sensibility unrelated to the real world? In this session, we will discuss one way of interpreting the mechanisms of art’s value by relating them to social phenomena, art history, and more, in collaboration with cultural researcher and Associate Professor Hirotaka Yamamoto of Jissen Women’s University. [Speaker] Maya Nago (Editor-in-Chief of ARTnews japan) Hiroki Yamamoto (cultural researcher, associate professor at Jissen Women’s University) Kitajima Teruichi (CEO, Art Fair Tokyo) 3. Why buy art? – Art Collectors’ Purchasing Criteria and Methods – Date and Time: Wednesday, September 12, 1:30 PM – 3:00 PM Content: What criteria do art collectors use to purchase artworks, and through what channels do they purchase them? Also, while art has been gaining attention in recent years from the perspective of “art investment,” is it really as easy as people make it out to be? We will invite collector and lawyer Junya Komatsu to discuss what to be careful of when starting an art collection and what to be careful of when viewing art as an asset, with art practitioner Takahiko Azuma as moderator. Speakers Shunya Komatsu (Lawyer, Art Collector) Takahiko Azuma (Art Practitioner) Kitajima Teruichi (CEO, Art Fair Tokyo) 4. Does the “benefit of art” really exist? – Difficulties and Points to Note When Using Art – Date and Time: Wednesday, September 12, 3:30 PM – 5:00 PM Content: While “art x business” has become a trend, how should it actually be implemented, how should the team be organized, what should be considered when applying art to urban development and business, and how should it be carried out? We will be inviting Shinsuke Kato, CEO of Avex Creator Agency, which plans and runs Japan’s first art-focused video media, “MEET YOUR ART,” as well as Japan’s largest art festival, “MEET YOUR ART FESTIVAL,” which combines music, art, and fashion, and Hiroshi Sugiyama, who has worked on projects such as the digital art museum “Mori Building Digital Art Museum: Epson teamLab Borderless” in Azabudai Hills, to hold a talk. [Speaker] Shinsuke Kato (President of Avex Creator Agency, Representative of MEET YOUR ART) Takahiko Azuma (Art Practitioner) Teruichi Kitajima (CEO, Art Fair Tokyo) and more… Apply for a free ticket ​ Exhibition The exhibition will feature 20-25 works, primarily those created with a correlation to social science, intellectual history, and art history. Artists scheduled to be on display include Antoine D’Agata, Linda Inami, Yuichi Inoue, KAWS, Susumu Koshimizu, Hiroshi Sugimoto, Noriyuki Haraguchi, Lee Ufan, Ricarda Roggan, Ren Hang, Robert Rauschenberg, and Wang Qingsong. *All works are from the K collection. The exhibit content is subject to change.
https://prcdn.freetls.fastly.net/release_image/97200/25/97200-25-bb4ea687eed62a0f13381e73eb59bf87-2048×1365.jpg Ren Hang, untitled, Pigment print, 2015
https://prcdn.freetls.fastly.net/release_image/97200/25/97200-25-7f575570b30c26f3492b06dc977bb0b3-1194×999.jpg Linda Inami, Design of Okinawa, 2021
https://prcdn.freetls.fastly.net/release_image/97200/25/97200-25-33dafb7719100b924e26b0c136916118-1293×1594.jpg Ricarda Roggan, BAUER(P6) APPARATE series, 2018
https://prcdn.freetls.fastly.net/release_image/97200/25/97200-25-888dc592a79769435270a6d5e43dda57-1256×1618.jpg Susumu Koshimizu, from surface to surface, 1971-2012 Apply for a free ticket ​ ■ Contact Information Tokyo Midtown Hibiya WHAT IS ART Public Relations Officer E-MAIL：press@atokyo.jp ■ About Mitsui Fudosan Co., Ltd. Address: 2-1-1 Nihonbashi Muromachi, Chuo-ku, Tokyo Established: July 1941 Representative name: Shun Ueda URL: https://www.mitsuifudosan.co.jp/ Based on the philosophy of the “& mark,” which states, “We create new value through coexistence, coexistence, and co-creation, and we will continue to take on the challenge of doing so,” the Mitsui Fudosan Group views the creation of social value and the creation of economic value as two wheels of a cart. Creating social value leads to the creation of economic value, and we hope to realize the creation of even greater social value through that economic value. When we formulated our new Group Management Philosophy in April 2024, we identified six “GROUP MATERIALITY (issues to be addressed with focus)”: 1. Contributing to industrial competitiveness, 2. Coexistence with the environment, 3. Health and vitality, 4. Safety and security, 5. Diversity and inclusion, and 6. Compliance and governance. We will address these materialities through our core business and contribute to sustainability. “Group Long-Term Management Policy” https://www.mitsuifudosan.co.jp/corporate/innovation2030/ “Group Materiality”
https://www.mitsuifudosan.co.jp/esg_csr/approach/materiality/ ■ A-Tokyo Co., Ltd. Company Name: Atokyo Co., Ltd. Address: KANDA SQUARE 11F, 2-2-1 Kanda Nishikicho, Chiyoda-ku, Tokyo Established: March 2006 Representative: Teruichi Kitajima Business Description: Art event planning, management, and consulting Art purchasing trends and attitude surveys Art price analysis and portfolio analysis Art advisory Website: https://atokyo.jp/