A hugely popular series with over 900,000 copies sold! The latest book in the “Neuroscience-Based Educational Picture Book” series, “Sparkling, Sparkling, I Love Vehicles,” is on sale today!!
Asahi Shimbun Publications Co., Ltd. Press Release: August 29, 2025 To Members of the Press A hugely popular series with over 900,000 copies sold! The latest book in the “Educational Picture Book Based on Neuroscience” series, “Sparkling, Sparkling, I Love Vehicles,” is on sale today!! Asahi Shimbun Publications Co., Ltd. (headquarters: Chuo-ku, Tokyo) will release the eighth installment of its popular neuroscience-based educational picture book series,
“Neuroscience-Based Educational Picture Book 8: Sparkling, Shiny, I Love Vehicles” (supervised by Yasuyuki Taki, professor at the Tohoku University Institute of Development, Aging and Cancer; illustrated by Yumi Akaishi), on Friday, August 29th. Based on the theme of “vehicles,” which are popular among babies and toddlers (ages 0-2), the book features a total of 10 vehicles, including police cars, fire engines, bullet trains, and airplanes. The visually captivating “sparkling holograms” support brain development while providing fun. This book also makes a perfect gift for a baby shower or birthday.
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stimulation and parent-child communication in infant brain
development. The series is supervised by neuroscientist Professor Yasuyuki Taki (Tohoku University Institute of Development, Aging and Cancer). Previously, the series has published titles such as “Sparkle, Sparkle, Sparkle,” “I Love Animals,” and “I Love Moyo Dogs.” Thanks to its captivating features and the parent-child reading experience, the series has grown into a hit, selling over 900,000 copies in total. “Sparkle, Sparkle, Sparkle, I Love Animals” has received acclaim, including winning first place in the First Book Award at the 17th MOE Picture Book Store Awards 2024, sponsored by Hakusensha. Features of the latest volume, “I Love Vehicles” Includes children’s favorite vehicles Police cars, fire engines, ambulances, excavators, trains, bullet trains, ships, airplanes, trucks, and buses are featured. Hologram processing stimulates vision The light-reflecting, sparkling effect improves baby’s focus and supports brain development. A communicative picture book for parents and children to enjoy together Reading while saying things like “It’s Grrr!” and “It’s Peep-Peep!” helps develop language skills and fosters parent-child attachment. Perfect as a gift It can be enjoyed by children from 0 years old, so it is also recommended as a baby shower, birthday, or Christmas gift. Bibliographic information ‘I love sparkly, shiny vehicles!”’ Written by: Yasuyuki Taki (supervision), Yumi Akaishi (illustrations) Price: ¥1,320 (¥1,200 10% tax) Introduction page:
https://publications.asahi.com/product/25561.html Amazon:
https://www.amazon.co.jp/dp/4023334545 Kirakirapikapika Series Website: https://publications.asahi.com/feature/kirakirapikapika/ Kirakirapikapika Introduction Video:
https://www.youtube.com/watch?v=jvuwh147E5c For more information about this release