Baby Jam Inc.’s artist support app “NORDER” surpasses 10,000 users
Baby Jam Inc. Press Release: August 29, 2025 Artist support app “NORDER” surpasses 10,000 users To celebrate surpassing 10,000 users, we’ve implemented a major update—featuring a series of new features to accelerate your musical activities. Baby, Inc. Jam (Headquarters: Shimonoseki City, Yamaguchi Prefecture; CEO: Ryoji Tamura) is pleased to announce that the cumulative number of users of NORDER, the company’s service for music artists, has surpassed 10,000. To commemorate this milestone, the company has implemented a major update to provide a more comfortable experience for even more artists.
https://prcdn.freetls.fastly.net/release_image/81898/29/81898-29-c838fb94c1345267ca54cda75ac9d14b-1920×1080.png
https://prcdn.freetls.fastly.net/release_image/81898/29/81898-29-40533389f933510061d6979d98f43c68-1920×1080.png NORDER’s design has been completely revamped, with intuitive operability designed for easy use by anyone. The simpler, more intuitive screen design makes daily use smoother. • Intuitive operability:The overall navigation has been redesigned to allow quick access to desired functions. • Artist diagnosis function (with AI): • AI analyzes the current situation based on activity data • Present short-, medium-, and long-term goals and propose a roadmap for growth • The “next step” in my music career is clear. 2. Enhanced promotion features
https://prcdn.freetls.fastly.net/release_image/81898/29/81898-29-c4847148b4ed11c2d67cb5fab8972bda-1920×1080.png To help artists reach more people, we’ve significantly expanded our promotional options. From social media to media appearances, we’re now able to promote artists’ work in a variety of ways. • Spark Ads compatible • You can now advertise on popular platforms like TikTok directly from the app. • Expand your reach more easily • Strengthening NORDIO performance requests • Strengthening collaboration with our own media outlet, “NORDIO” • Matching based on artist and song
characteristics • AI Promotion Diagnosis • Automatically suggest optimal strategies based on music genre and target demographic • Eliminate the “I don’t know which measures to choose” problem and streamline strategy planning. 3. Enhancement of song diagnosis function
https://prcdn.freetls.fastly.net/release_image/81898/29/81898-29-29c5dac815646f6f0e2620756b01bea1-1920×1080.png We’ve significantly updated the music diagnosis feature to enable seamless production, analysis, and management. • Song analysis by purpose • Diagnosis is available based on the intended use, such as production or social media distribution. • Achieve optimal song evaluations tailored to the direction of your activities. • Add memo function • Record comments and ideas directly in the analysis results • Makes it easy to review the production process and supports the improvement cycle. • New folder function • Manage your music by project or purpose • Streamline both individual and team workflows ■ Coupon distribution commemorating 10,000 users and major update To commemorate reaching 10,000 cumulative users and this major update, NORDER will be distributing a special coupon for a limited time. This coupon is designed to further support artists’ activities and can be used for promotional activities and the song diagnosis feature. • Distribution Target:All existing and newly registered users • Usage:Advertising, media article placement, influencer marketing, etc. • Distribution period:To be determined (limited time) • How to check:You can check from “My Page” and “Add Coupon” in the app. This campaign is designed to express our gratitude to all our users who have supported us so far, and to give more people an opportunity to experience the evolved NORDER through updates. ■ Future Plans In addition to this major update, NORDER plans to continue expanding its features to provide more comprehensive support for artists’
activities. Going forward, we aim to further expand the scope of promotions and evolve the feature to include daily activity
management. Examples of planned enhancements are as follows: • Support for other advertising media:Enables promotion across a variety of advertising channels, not just social media. • Support for advertising in other music media:Create opportunities for artists and songs to reach a wide range of listeners • Publishing Registration
Support:Supporting artists with behind-the-scenes matters, including copyright and publishing procedures • Task management feature: Streamline daily activities like release planning and live performance preparation. These features are currently under development and consideration, and implementation details and schedules may be subject to change. However, NORDER will always prioritize “creating an environment where artists can concentrate on their creative work” and continue to grow our service.
https://prcdn.freetls.fastly.net/release_image/81898/29/81898-29-f61d7cd295b1776aac184fcac286731b-840×500.png ROOTS SQUARE IKEJIRI OHASHI ■Company profile Name: Baby Co., Ltd. Jam (Baby Jam) Head Office: ARCH Buzenda Room D, 3F, SMA Building, 2-1-15 Buzenda-cho, Shimonoseki City, Yamaguchi Prefecture Tokyo Branch: ROOTS SQUARE IKEJIRI OHASHI 304, 1-6-8 Ohashi, Meguro-ku, Tokyo Representative Director: Ryoji Tamura Established: October 2020 Official website: https://www.babyjam.jp ■Contact Information [Individual] Regarding the NORDER app:
https://tayori.com/q/norder-artist-faq/ [Individuals/Corporations] Regarding the media NORDIO: https://tayori.com/f/nordio-contact/ [Corporate] TikTok Promotion: https://www.babyjam.jp/norder_for_label [Job Openings] For recruitment inquiries:
https://www.wantedly.com/companies/company_6372603/projects [Public Relations] For inquiries regarding this article or interviews: press@babyjam.jp Copyright ©
Corporation All Rights Reserved.