Held on September 16th! Jitsugyo no Nihonsha × VOOX Special Feature How did Masayoshi Son become “Masayoshi S on”? – Talk and conceptualization workshop to celebrate the publication of “The 1.5th Generation Masayoshi Son”

Held on 9/16! [Jitsugyo no Nihon Sha x VOOX Special Feature] How Did Masayoshi Son Become “Masayoshi Son”? – Talk and Conceptualization Workshop to Commemorate the Publication of “The 1.5th Generation Masayoshi Son” – ​
Moon Creative Lab Inc. Press release: August 30, 2025 Held on 9/16! [Jitsugyo no Nihon Sha x VOOX Special Feature] How Did Masayoshi Son Become “Masayoshi Son”? – Talk and Conceptualization Workshop to Commemorate the Publication of “The 1.5th Generation Masayoshi Son” – Held in person on Tuesday, September 16, 2025
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*Event Overview* This is a special event celebrating the publication of Atsuo Inoue’s “The 1.5th Generation Son Masayoshi,” presented by Jitsugyo no Nihon Sha and VOOX. A word spoken by SoftBank founder Masayoshi Son. “I’m not the founder. I’m the 1.5th generation.” “Masayoshi Son 1.5” depicts on an overwhelming scale the story of his father, Mitsunori Son, whom Masayoshi Son described as “the person he respects most in the world,” who built a fortune from nothing and fought to overcome discrimination and poverty, as well as the challenge of his son, who inherited that spirit and is changing the world. Author Atsuo Inoue conducted exclusive interviews with world-renowned business leaders such as Microsoft Chairman Bill Gates and CNN Chairman Ted Turner in 1986, and the following year, in 1987, he conducted his first interview with Masayoshi Son. Since then, he has continued to cover Masayoshi Son’s work closely for over 38 years, and is Son’s most trusted author. He has written numerous highly acclaimed works both in Japan and abroad, including the best-selling “Ambitions: The True Story of Masayoshi Son” series, and has received awards such as the Toyoda Minoru Prize from the Japan Society for the History of English Studies and the Audiobook Award Grand Prize. A leading figure who has continued to portray the origins and challenges of world-class business leaders delves into the true origins of Masayoshi Son through the bond between father and son. To commemorate the publication of this book, we will be holding a collaborative event with VOOX. Through VOOX’s unique “questions” and “dialogue,” you will have the opportunity to reexamine “what you are inheriting and what you are trying to build” for two hours. We offer an intellectual experience that will help you rediscover your roots and take the next step, whether you’re a business owner, a successor, a young
professional, or someone considering starting a business or changing jobs. ▼Application URL▼ https://peatix.com/event/4537958/view ＊Event Structure＊ Part 1: Document Talk “I’m the 1.5th Generation” – A Story of “Succession” and “Crossing Borders” ⚫︎ The “eulogy” contains the sentiment for his father and the “discovery of his origins” ⚫︎ The “ability to think things through,” “reverse thinking,” and
“combination techniques” cultivated by Mago Mitsunori ⚫︎ The “ideal genes” common to invention, management, and challenge Part 2: VOOX Conceptualization Work Putting into words the “1.5th Generation” within you ⚫︎ Rediscover “what has been inherited” and “what you want to transcend” through VOOX conceptualization work Part 3: Crosstalk & Q&A Continuing vs. Surpassing: How do you establish your own axis in changing times? ⚫︎ Dialogue between Atsuo Inoue and a moderator ⚫︎ Time to personalize what you learned by answering participants’ questions Part 4: Social Gathering This is a networking event for speakers and participants. We hope you will exchange business cards and opinions. *If you would like to attend the social gathering, please purchase a ticket that includes access to the social gathering. ＊Event Overview＊ ⚫︎ Date: Tuesday, September 16, 2025 ⚫︎ Time: 7:00 PM – 9:00 PM (with a social gathering afterward) ⚫︎ Venue: Moon Creative Lab 2F ⚫︎ Capacity: 70 people (first-come, first-served) ⚫︎
Participation Fee: ¥6,000 (book included), ¥4,500 (book not included), ¥1,000 for social gathering ＊Participation Benefits＊ ⚫︎ “1.5th Generation Masayoshi Son” autographed by Atsuo Inoue ⚫︎ Other benefits are currently under consideration ＊Recommended for＊ ⚫︎ Managers and successors: Inheriting the company’s philosophy / Reexamining the origins / Exploring the core of family businesses ⚫︎ Young business people: Discover ways of thinking, innovative thinking, and leadership skills ⚫︎ People considering changing jobs or starting a business: Put into words what you inherited from whom and take the next step An evening to discover the “first and fifth generation” within you. Please join us for a time to confirm your own axis and envision the future through stories of succession and innovation. *Speaker Profile* Inoue Atsuo: Author. In 1986, he conducted exclusive interviews with Bill Gates (founder of Microsoft) and Ted Turner (founder of CNN). In 1987, he first interviewed Masayoshi Son, CEO of SoftBank Group, and has continued to cover him closely for over 38 years, making him Son’s most trusted author. His book, “High Ambition: The True Story of Masayoshi Son, Definitive Edition” (Jitsugyo no Nihon Sha, Bunko), became a bestseller and has been translated into English and Korean. “High Ambition: The True Story of Masayoshi Son, Complete Edition” (Jitsugyo no Nihon Sha Bunko) won the Grand Prize in the Business Book category at the 2010 Audiobook Awards. His works include “Highly Ambition: Masayoshi Son’s True Story, New Edition” (Jitsugyo no Nihon Sha Bunko), “Getting Things Done: Masayoshi Son’s New 30-Year Vision” (Jitsugyo no Nihon Sha), “Masayoshi Son: The Spirit of an
Entrepreneur” (Nikkei BP), “The Masayoshi Son Story Through and Through” (Froebel-kan), and “The Life of Verbeck” (Kokusho Kankokai), which won the 2023 Toyoda Minoru Prize from the Japan Society for the History of English Studies. His works include “Political Sex Appeal: The American President and Hollywood” (Shincho Shinsho),
“Reminiscences of Marilyn Monroe” (Shueisha Bunko), and “The Wonderful Frank Capra” (Shueisha Shinsho). His translations include “The Life of Mata Hari: The Truth 100 Years Later” (Enishi Shobo), “Today Is a Gift” (Kadokawa Bunko), and “Marilyn Monroe: A Piece of the Soul” (Seigensha). (As of July 2025) *Book summary*
https://prcdn.freetls.fastly.net/release_image/60069/449/60069-449-6aaf57c398b94dbcf5670bfa81fded9f-810×1154.png This book tells the story of a father and his son, told on an unprecedented scale. It’s not Steve Jobs or Bill Gates. The person Masayoshi Son said he most admires in the world is none other than his father, Mitsunori Son. “Ever since SoftBank was founded, I always thought that my father was the real first generation. I always said I’m not the founder, I’m the 1.5th generation.” (From the text) This book is the story of a father and his son, told on an unprecedented scale. Starting from nothing, Son Mitsunori started out selling shochu and built his fortune by running a pachinko parlor. Son Masayoshi grew up watching Son’s example and is changing the world with the AI ​​revolution. This is a passionate record of the intersection of their bloodlines, ideas, and souls. Son Mitsunori, a Korean resident of Japan, faced discrimination and poverty, yet always maintained a burning “never give up spirit.” From his example, his son Masayoshi learned the true essence of business and inherited the pride of a challenger. “You’re a genius,” “You can become the best in the world.” His father, who repeatedly said this and showered his love on him with generosity, supported the foundation of the SoftBank Group’s founding and influenced its management philosophy, “Making people happy through the information revolution.” And then, as his father passed away, his final days approached. Even after being diagnosed with terminal cancer, his father said, “I want to live another five years,” and “There are still things I want to do,” so his son did everything he could to have him transferred to a hospital in Tokyo. Even his doctors were astonished by his vitality. But then came the time of farewell. “I’m the 1.5th generation. My father is the real first generation,” Masayoshi declared, weeping. His deep respect for his father and his pride as a Korean resident of Japan are evident. Author Atsuo Inoue, through meticulous research and skillful writing, portrays one man’s way of life and the resolve of the man who inherited it. What does it mean to be a family? What does it mean to be blood? What does it mean to have faith? It questions the reader’s heart and leaves a deep impression. This is a story that reveals the origins of Son Masayoshi, and a work of nonfiction that shows us what it means to live as the “first and fifth generation.” ▼Application URL▼
https://peatix.com/event/4537958/view ■About the Operating Company Moon Creative Lab was established in 2018 as a venture studio within the Mitsui & Co. Group to promote the creation of new, human-centered businesses. Based in Palo Alto, USA, and Tokyo, Moon has built a hands-on support system with a diverse global team of experts, including designers, engineers, product managers, and entrepreneurs, and has successfully created new businesses that have a positive impact on society. Building on this experience, Moon is expanding its support for new business creation beyond the Mitsui & Co. group, providing support to unlock the creative potential of teams and organizations and transform bold ideas into groundbreaking ventures. Company Name: Moon Creative Lab Inc. Representative: President & CEO Yoshikazu Yokoyama Head office: 660 High Street, Palo Alto,
California, 94301, USA Branch: Spring Terrace Omotesando 2F, 3-10-5 Kita-Aoyama, Minato-ku, Tokyo Established: August 23, 2018 Shareholder composition: Mitsui & Co. 100% URL:
https://www.mooncreativelab.com/ja/