Showa 100th Anniversary Festival The “Culture Creation Declaration for the 200th Anniversary of the Showa Era: Showa 100th Anniversary Festival” will promote brand sharing among companies, stores, organizations, and local governments.

【Showa 100th Anniversary Celebration】 The “Showa 100th Anniversary Celebration: A Declaration of Cultural Creation for the 200th Year of the Showa Era” will promote brand sharing among companies, stores, organizations, and local governments. ​
Showa 100th anniversary festival Press release: August 31, 2025 To Members of the Press The “Declaration of Cultural Creation for the 200th Anniversary of the Showa Era: Showa 100th Anniversary Festival” will promote brand sharing among companies, stores, organizations, and local governments. Once you register, you are free to use our logos and trademarks. As a general rule, no license fees are charged.
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This year marks the 100th anniversary of the Showa era. In this memorable milestone year, the “Declaration of Cultural Creation for Showa 200: Showa 100th Anniversary Festival (Headquarters: JAM Co., Ltd., Chiyoda-ku, Tokyo) / Registered Trademark (hereinafter referred to as the Showa 100th Anniversary Festival)” declares, “Come, come!” The Showa era began on December 25, 1926. Japan was on the brink of World War II and experienced the atomic bombings and defeat in 1945. From this point on, Japan made a remarkable recovery, becoming the world’s second-largest economic nation. We want to be a bridge that ensures the experiences and rich culture Japan gained during the Showa era are passed down to future generations. With the aim of celebrating the 200th anniversary of the Showa era, we want to begin creating culture that reflects the spirit of the Showa era. Starting in the memorable year of 2025, the “Showa 100th Anniversary Festival” will be a simultaneous project of various things and events. Would you like to partner with us in our pursuit of cultural projects filled with love? Current Projects ◎Honda Motor Co., Ltd. Collaboration items on sale ◎ A collaboration with Koji Shioiri, a member of Foresta, a regular chorus group on “BS Nippon Kokoro no Uta” (Songs of the Heart). Collaboration Concert ◎Voting to select 100 songs to remember for the 200th anniversary of the Showa era ◎Collaboration to plan and implement Showa-themed music events (many have been held) ◎Use your name as an ambassador for a music event incorporating the Showa era ◎Create a local government revitalization event with the theme of the Showa era 100 ◎Release of a premium product commemorating the Showa era 100 by a sake brewery ◎Premium boxes of Showa-era products from a toy manufacturer ◎Music label artist festival ◎Restaurant countdown hours And more How about participating in these ways? ■For businesses ◎Development of limited items featuring Showa-era designs and release of commemorative premium products Example: Stationery with the Showa 100th Anniversary logo, retro candy packaging, etc. ◎Production of original merchandise featuring both the company and the “Showa 100th Anniversary” logos Example: T-shirts, tote bags, mugs, caps, etc. with company logos ◎Showa Retro Advertising Project Adapting company and product advertisements into a Showa-era design ◎Showa 100th
Anniversary Limited Campaign Corporate products and services will be offered at “Showa 100th Anniversary Special Prices” to strengthen promotions during the festival period. ◎Reproduction of Showa-era packaging design Popular products on sale for a limited time with Showa-style designs ◎Corporate History: Showa 100th Anniversary Exhibition As an example of our achievements, we have collaborated with Honda Motor Co., a postwar company, to create T-shirts that use the Showa era for both the Heisei and Reiwa eras. This is also the first time that Honda, a global company, has adopted the Showa era. ■For local governments and organizations ◎Showa Treasures Sale & Exchange Event Exhibition and sale of Showa-era goods and barter event ◎Showa Retro Sports Tournament Sports events from the Showa era, such as “dodgeball” and “tug-of-war,” will be held. ◎Showa Music Live and Karaoke Contest Planning live and karaoke events themed around Showa-era hit songs ◎Showa Fashion Show A show recreating Showa-era fashion, with participants appearing in retro costumes ◎Showa 100 Year Photo Gallery ■For restaurants ◎Retro Showa-Era Reproduction Menu Project Popular Showa-era menu items such as “Neapolitan,” “Mixed Sandwich,” and “Cream Soda” are available for a limited time. Reproduction of school lunch menu items such as “Soft Noodles with Meat Sauce” and “Fried Bread” ◎Showa 100th Anniversary Drinks “Showa Original Cocktails” and “Retro Juices” on Sale for a Limited Time ◎Showa Tableware and Uniform Campaign A special limited-time event where staff wear Showa-era uniforms and serve food on retro tableware. ◎Showa 100th Anniversary Stamp Rally A stamp rally will be held at participating restaurants to attract more customers. ■Other Idea Flash ◎Original wrapping for the Showa 100th Anniversary Showrooms, stores, and products will be decorated with Showa-era designs to create a festive atmosphere. ◎Showa-era retro photo spots installed. Showa-era photo spots will be installed in stores and venues to encourage social media posts. ◎Pop-up event (sale of reproduction products) A limited-time sales event featuring Showa-era goods, home appliances, toys, and more ◎Showa-era pilgrimage tour ■What we ask you to observe All participants in the “Showa 100th Anniversary Festival” aim to “utilize the good Showa era to work toward a better Japan.” Please understand that this is our goal.
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