[Children’s Birthday Survey 2025] “Celebrating by going out” is becoming mainstream. About 70% of children have birthday parties where they invite friends. Birthday perks are also attracting attention / IkoYo Family Lab
Act Indy, Inc. Press Release: August 31, 2025 [Children’s Birthday Survey 2025] “Celebrating by going out” is becoming mainstream. About 70% of children say “birthday parties where friends are invited” are in the minority. Birthday perks are also attracting attention / IkoYo Family Lab Celebrate by going out to an amusement park, eating out, or somewhere your kids want to go!
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https://prcdn.freetls.fastly.net/release_image/26954/579/26954-579-c99b820ed637e5d071e293cf2b1ed33e-1748×1240.jpg From the July 2025 IkoYo Monitor Survey (IkoYo Family Lab) When families with children were asked to select multiple answers about how they celebrated their children’s birthdays in the past year, the most popular answer was “a party at home with family,” at approximately 70% (69.9%), followed by “a birthday party with friends and a special outing to a theme park,” at approximately 70% (67.7%), with many families doing both. Meanwhile, “a birthday party with friends” was a minority choice, at only 4.1%. Many people said that they celebrate at home with their family by decorating the walls, creating an event-like atmosphere, and preparing cake and children’s favorite menu items. [Voices of parents who hold parties at home with their family] ●We celebrated by decorating our home like a photo studio. We prepared a cake and custom-made icing cookies. (Part-time parents of a 1-year-old boy, a 4-year-old boy, and a 10-year-old boy) ●We bought pizza and chicken and had a party with birthday cake! Each family member secretly bought a bingo prize and played bingo! (Mom and Dad of a 9-year-old boy / Office worker/Civil servant (part-time work)) ● Decorate the room while the kids are at school and line up gifts from family on the table (leave a space for the cake) (Mom and Dad of a 7-year-old boy and a 9-year-old boy / Part-time/Temporary) ●Invite grandparents and siblings over, eat Costco sushi or KFC, and then give them presents. (Mom and dad of a 2-year-old girl and a 6-year-old girl / Full-time office worker and civil servant) →See more ways to celebrate at home for party-lovers (https://iko-yo.net/articles/18662) “Outing Birthdays” are celebrated at theme parks, amusement parks, restaurants, photo studios, etc. The breakdown of the second most popular birthday outing is “eating out at a restaurant, etc.” (32.5%), “going out to a theme park, amusement park, etc.” (29.7%), and “arranging for a photo studio or photographer for photo shoots” (5.5%). Restaurants include popular restaurant chains such as Fujiya, Bronco Billy, and Red Lobster, as well as specialty restaurants, and popular amusement parks and theme parks such as Disney, Universal Studios Japan, and the Anpanman Museum. Filming will be done at studios such as Studio Alice. [Voices of Parents Who Celebrate Birthdays on an Outing] ● We listen to the child’s wishes and give them a gift, such as an amusement park or interactive facility. We choose places that offer birthday specials whenever possible, and we value the atmosphere of celebration. (Parent of a 7-year-old boy / Full-time office worker/civil servant) ●We celebrated by going to a store that offers birthday coupons and special offers. (Parent of a 2-year-old girl, a 7-year-old girl, and a 10-year-old girl / Full-time housewife/househusband) ●At the child’s request, we celebrated by spending the whole day at DisneySea (Mom and dad of a 6-year-old girl / Full-time office worker and civil servant) ●Birthday!! When it’s a birthday, we make it feel special and go to Fujiya for dinner. It’s a restaurant in town with really normal prices, but if we tell them it’s a birthday, they’ll take photos for us, which is really appreciated. (Mom and Dad of a 4-year-old boy / Part-time worker) →See more ways to celebrate birthdays on the go (https://iko-yo.net/articles/18665) Summary This survey suggests that birthdays in modern child-rearing households are celebrated in memorable ways, such as at home parties to cherish family time, or going out and celebrating birthdays, cherishing family time and using it as an opportunity to deepen bonds and create memories. Many people said they use Odekake Birthday’s birthday benefits, and many also said they use the service to gather information about fun birthday events with their children. 【Survey Overview】 Survey Method: Online survey Survey Area: Nationwide Target: “IkoYo” members Survey Period: July 2025 Sample Size: 421 ※If you wish to publish or quote the contents of this survey in any media, please contact our public relations department (pr@actindi.net) before publishing and include the credit “IkoYo Family Lab Research” and the article URL (https://iko-yo.net/articles/18665). ■What is “Ikoyo”?
https://prcdn.freetls.fastly.net/release_image/26954/579/26954-579-d75773a5210854eecf85d0f09e03b095-933×321.png “IkoYo,” a children’s outing information website launched in December 2008, is used by approximately 80% of parents and features information on over 99,000 facilities nationwide and over 91,000 reviews (as of May 2025). “Iko-yo” service site: https://iko-yo.net/ ■What is “Ikoyo Family Lab”?
https://prcdn.freetls.fastly.net/release_image/26954/579/26954-579-683f536991403566a24c765098ec7ec9-445×253.jpg This is the Co-Creation Parenting Marketing Lab, which conducts weekly surveys through Ikoyo monitor members and publishes the data. We conduct original research and analysis of the interests and trends of the parenting generation, focusing on the childcare, education, and outing markets. We disseminate insights that are useful for planning and promoting services and products. If you’re a company targeting the child-rearing demographic, please feel free to contact us if there’s anything we can do to help. 【Official】Ikoyo Family
Lab (https://iko-yo.net/articles/17249) 【Seasonal Events Ikoyo Family Lab Survey 2025】 ▶Announcement! Top 10 August Seasonal Events & Customs That Kids Will Love
(https://iko-yo.net/articles/18393) ▶︎Announcement! Top 10 July Seasonal Events & Customs That Kids Will Love
(https://iko-yo.net/articles/17883) ▶Announcement! Top 10 June seasonal events and customs that kids will
love(https://iko-yo.net/articles/16855) ▶Announced! Top 10 Father’s Day gifts(https://iko-yo.net/articles/16982) ▶Announced! Top 10 Mother’s Day Gifts! (https://iko-yo.net/articles/16547) ▶Children’s Day Survey: Half of People Didn’t Purchase May Dolls & Carp Streamers (https://iko-yo.net/articles/16512) 【Ikoyo Family Lab Survey 2025: Lifestyles of Child-Raising Families】 ▶Announcement! “2025 Ranking of Ways to Spend Time at Home During the Scorching Hot Summer Holidays” (https://iko-yo.net/articles/18029) ▶︎Announcement! Ranking of popular summer outing spots and amenities for babies
(https://iko-yo.net/articles/17795) ▶70% of people change their outing destinations this summer due to the extreme heat! Announcing the top ranking heatstroke prevention products
(https://iko-yo.net/articles/17731) ▶Moms and dads have spoken! What will you buy in July? 1st place: children’s toys, 2nd place: water toys (https://iko-yo.net/articles/17386) ▶Announcing! Ranking of travel package tour companies used by families with children (https://iko-yo.net/articles/17247) ▶Announcement! Ranking of main credit cards used by families with children
(https://iko-yo.net/articles/17097) ▶Announcing! The Top 10 Ages for Kids to Get Smartphones (https://iko-yo.net/articles/16700) ▶Are you going to the World Expo? Or not? More than half of people plan to visit Kansai (https://iko-yo.net/articles/16029) ▶Signs of an increase in “minpaku” among families with children: Over 90% want to use it again (https://iko-yo.net/articles/15959) ▶Announcement! Top 10 Conveyor-belt Sushi Chains Favorite by Children | No. 1, Hama Sushi (https://iko-yo.net/articles/15677) ▶70% of Parents Regret Lack of Financial Education (https://iko-yo.net/articles/14900) List: Ikoyo Family Lab Survey Data Autumn Kids’ Events 2025
https://prcdn.freetls.fastly.net/release_image/26954/579/26954-579-6da7e1d4e68c878748cd6489d01bd0a2-1200×630.png IkoYo Autumn Kids’ Event Special 2025 Autumn, with its cool, comfortable weather, is the perfect season to enjoy family outings! We’ll introduce information unique to autumn, including outdoor activities, popular fruit-picking spots, autumn foliage viewing spots, gourmet festivals, and other autumn events. If you’re having trouble deciding where to go, check out the popularity rankings! Autumn Kids’ Event Special 2025 (Autumn Kids’ Event Special) https://iko-yo.net/articles/18636 Iko-Yo Halloween Event Special 2025
https://prcdn.freetls.fastly.net/release_image/26954/579/26954-579-cdf28d9d9f9b68c5973fbe36702d850a-1200×630.png Halloween in 2025 will be Thursday, October 31st. Various Halloween events are planned to be held across the country, mainly on the weekend leading up to it. In our Halloween special, we’ll introduce a variety of events you can enjoy with your kids, from the latest Halloween parade information to Halloween craft experiences! 2025 Halloween Event Special for Parents and
Children Halloween event for parents and children (https://iko-yo.net/topics/halloween) For more information about this release