[New Release: Blue Sheep] Suzuki Noritake, author of the picture book that created a social phenomenon, “The Great Crisis Picture Book,” publishes his first interview book! “Enjoying a Crisis” hits bookstores on Monday, September 22nd.
Blue Sheep Co., Ltd. Press release: September 1, 2025 To Members of the Press Suzuki Noritake, author of the picture book that became a social phenomenon, “The Great Crisis Picture Book,” has published his first interview book! “Enjoying a Crisis,” a behind-the-scenes look at a hit hit, will be available in bookstores nationwide on Monday, September 22, 2025. A book filled with inspiration and encouragement for those challenging themselves to create new value.
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https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-2f6338fab48259ccec0442ea3f627b9e-1801×2700.jpg Ritake Suzuki Publisher Blue Sheep Co., Ltd. (Kichijoji, Musashino City, Tokyo) will publish “Enjoying a Great Crisis,” an interview book in which Noritake Suzuki, author of the million-selling book “The Great Crisis Picture Book,” talks extensively about his creative work. The “Big Crisis Picture Book” series (Shogakukan) is a picture book series that humorously depicts the “big crises” that children find themselves in. The series’ popularity continues with the release of “Big Crisis Picture Book 3” this spring, which took first place in the general children’s book category for the first half of 2025*. The series has won 13 awards, including the Picture Book Award, and has sold over 2.7 million copies**, continuing to expand its circle of empathy. Through an interview with author Noritake Suzuki, this book explores the background of the creation of “Dai-Pinchi Zukan,” the behind-the-scenes creative process, and the evolution of his thinking, along with rough sketches and drawings. It also delves into the making of the experiential exhibition “Dai-Pinchi Ten!”, which began a nationwide tour this summer, his journey from childhood to becoming a picture book author, and his philosophy on creating picture books. Noritake Suzuki’s words offer a glimpse into his perspective on children and adults, his connection with modern society, and his insatiable spirit of inquiry, all of which are the source of his million-selling works. This book is full of hints and encouragement for fans of the “Dai-Pinchi Zukan” series, as well as for those challenging themselves to create new value through picture books, entertainment, and more. *Nippan research **September 2025 research
https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-d15d868135b9cb3c7eb53ee44b4b59f4-3900×2398.jpg “Enjoying a Crisis” Inside Page
https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-252ede70c005eb8525bbc54e36259ebc-3900×2398.jpg “Enjoying a big crisis” inside page 【Author Profile】Noritake Suzuki (Suzuki Noritake) March 7, 2025: Appeared on NHK’s “Asaichi Premium Talk” July 22, 2025: Appeared on “Tetsuko’s Room” and numerous other media appearances
https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-470f12e6fb312a8aa7ef5446c2f9dc43-1742×2700.jpg Born in Hamamatsu City, Shizuoka Prefecture in 1975. After working as a graphic designer, he became a picture book author. He won the Reader’s Award at the 17th Japan Picture Book Awards for “My Toilet” (PHP Institute). He won the 62nd Shogakukan Children’s Publishing Culture Award for “Workplace: Tokyo Skytree” (Bronze Shinsha). He also won the 2nd Takashi Yanase Cultural Award. He placed first in the 15th MOE Picture Book Store Awards 2022 for “The Great Pinch Picture Book” (Shogakukan). His work “Big Pinch Picture Book 2” won first place in the 17th MOE Picture Book Store Awards 2024. His other works include the “Workplace” series, “Foodie” and “Forehead-Holding Picture Book” series (Bronze Publishing), “My Bath”, “Slippery Duck” and “Swinging” (PHP Institute), “I Want to Know Butts” (Shogakukan), “River” (Gentosha), “No Way” and “Nothing” (Alice-kan), “Space Sushi” (Kadokawa Shoten), and “Sagging” (Poplar Publishing). He lives in Chiba Prefecture and is the father of two boys and one girl. 【Features and Structure of this Book】 From the story behind the creation of “Daipinchi Zukan” to the author’s unconventional career, 42 topics are introduced in the author’s own voice. The “Picture Book of Crises” was born from observing children in difficult situations. The clue was the heartwarming cuteness of children in difficult situations. People empathize with real, personal things. The “Picture Book of Crises” sparks empathy for difficult situations, spreading from the book and spreading to everyone. (From this book) Until then, I had been making picture books to reach a large audience, but while interacting with children and taking notes, I discovered the joy and happiness of personal matters. I felt like my values had completely shifted. Perhaps the things I enjoy in my daily life are the very things that resonate with strangers. I began to put my energy into making notes, thinking that maybe I could do something from this. (From this book)
https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-a68c4177a4fdf2d93a4ba7df1e4e3c88-1716×2026.jpg “Big Pinch Picture Book” Rough Sketch
https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-228016228475d4f60e56a2388a960211-3900×2763.jpg “Big Pinch Picture Book 2” Rough Sketch
https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-04b5fb72204cb6b1f9a9ab45a3511098-1511×2265.jpg “Large Pinch Block” Prototype
https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-eac197eece3f6327f6b6b99484729c08-1801×2700.jpg Ritake Suzuki Atelier ● Structure and main topics The Birth of the “Big Crisis Picture Book” ・It all started with smartphone notes ・Discovered personal interest ・Declared my determination to break down my limits ・Improved the style of my encyclopedia – The main character is a nameless “boy” – The rapid advance begins – The loveliness of children – Friendly illustrations and more The birth of “Dai-Pinchi Zukan 2 & 3” – We have no choice but to do it! ・Make it even more interesting! ・A book that speaks directly to the reader ・Take notes at any time, and more The Birth of the “Big Crisis Exhibition” – Turning picture books into 3D figures is boring! ・Creating “Pinch
Entertainment” ・Concepts generate ideas ・We want to make it more and more “everyone’s” ・The “big pinch block” to happiness, and more Noritake Suzuki’s Secret ・I became a salaryman, then quit. ・Start drawing seriously ・Create a positive tomorrow – Thoroughly hammered to a finish, etc. 【Bibliographic Information】”Enjoying a Crisis” Image
URL: https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-1cf62d91cb313c9767daaf2fedf2145f-1754×2167.jpg Book cover of “Enjoying a Crisis”
https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-35a2ebdd8e95bc93e1af9e25f9ce42c2-3900×2398.jpg “Enjoying a Crisis” Inside Page
https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-dfc4a04c4199d88835a307f7da36a70e-3900×2398.jpg “Enjoying a Crisis” Inside Page Price: ¥1,980 (¥1,800 tax) Narration and Illustrations: Suzuki Noritake Interview and Composition: Kusakari Daisuke, Editing: Obuchi Mitsu, Design: Urushibara Yuichi (tento) Cooperation: Shogakukan Inc. Specifications: B6 variant, codex binding, case included, 116 pages ISBN: 978-4-908356-76-6 Release Schedule: July 30th (Wed) – August 18th (Mon), 2025: “Dai Pinch Exhibition!” Pre-sale at the Yokohama Takashimaya venue August 21st (Thu) – September 1st (Mon), 2025: “Dai Pinch Exhibition!” Pre-sale at the Osaka Takashimaya venue Available at bookstores nationwide on Monday, September 22, 2025 Publisher page:
https://bluesheep.jp/projects/daipinchi_book/ Amazon:
https://amzn.asia/d/7axZOLw
[Noritake Suzuki’s “Big Crisis Exhibition!” has begun! 】 With the motto “When you have fun, your world expands,” picture book author Noritake Suzuki takes on a new challenge in the world of “crisis entertainment.” Various “crises” await at the venue, creating an experiential exhibition where adults and children alike can “enjoy the crises” together. The first Yokohama event, held at the end of July, was a huge hit, attracting over 40,000 visitors. Further events nationwide have been scheduled.
https://prcdn.freetls.fastly.net/release_image/35843/25/35843-25-4a15b0c438c1d24301fabc745bf15963-3900×3900.jpg “Big Crisis Exhibition!” Teaser Visual (C) Noritake Suzuki/Shogakukan Noritake Suzuki “Big Crisis Exhibition!” Upcoming Events (Partial Listing) Thursday, August 21, 2025 – Monday, September 1, 2025 Osaka Takashimaya, 7th floor Grand Hall Wednesday, October 8, 2025 – Sunday, December 7, 2025 PLAY! MUSEUM (Tachikawa, Tokyo) December 23, 2025 (Tuesday) – January 12, 2026 (Monday/holiday) JR Nagoya Takashimaya 10th floor special venue
Blue Sheep Co., Ltd. Public relations: Morita info@bluesheep.jp TEL: 0422-27-5206