The September special issue of “Monthly Gifuto PREMIUM” is now on sale! A must-have buyer’s guide for the Tokyo Gift Show Autumn 2025
Business Guide Co., Ltd. Press release: September 1, 2025 To Members of the Press The September special issue of “Monthly Gifuto PREMIUM” is now on sale! A must-have buyer’s guide for the Tokyo Gift Show Autumn 2025. A comprehensive guide covering the contents and exhibitor lists of the Gift Show and the three concurrent exhibitions. Don’t miss the interviews with the heads of Loft, Hands, and Dick Bruna Japan! Business Guidesha Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Nobuyuki Haga), which organizes the Tokyo International Gift Show (※1, hereinafter referred to as the Gift Show), among other events, released the September 2025 special issue of Monthly Gifuto PREMIUM, a specialized magazine on the gift business, retail, and distribution, on Monday, September 1st. This issue is a combined buyer’s guide for the 100th Tokyo Gift Show, Japan’s largest international trade fair for personal gifts and household goods (※1), held at Tokyo Big Sight from Wednesday, September 3rd to Friday, September 5th, and the concurrent
exhibitions. It provides a comprehensive report on show content, notable exhibitors, and other highlights. We’re also running a special feature, “Loft and Hands.” It features interviews with the leaders of both companies, which have led the personal gift and general merchandise market in Japan. You can also preview or apply for a subscription at the Gift Show. Please use this as a guide for your future gift business. *1: Based on in-house research (survey conducted in August 2025). Results from the previous event (the 99th Tokyo International Gift Show Spring 2025, held February 12-14, 2025): 2,728 exhibitors, 224,401 visitors.
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https://prcdn.freetls.fastly.net/release_image/33104/268/33104-268-c22792ffe6912da622de8e16b38c88b2-3341×2227.png Loft and Hands To mark the 100th Tokyo Gift Show, we’re featuring a special feature on Loft and Hands, the two giants that have led Japan’s personal gift and general merchandise market. In interviews with Loft President Kimiki Ando and Hands Executive Officer Masaaki Morizane, we explored the current and future prospects of both companies, the future potential of the gift distribution industry, and how professional buyers utilize gift shows.
https://prcdn.freetls.fastly.net/release_image/33104/268/33104-268-2d156ea0570a01939cae24e50511a955-2506×1671.png And lots more interesting information! This year marks the 70th anniversary of the creation of “Miffy,” and we have an interview with Shogo Tetsuda, president of Dick Bruna Japan, which manages the copyright for the character, and a special feature on ethical gifts. We also have a wealth of information on trade shows such as the 72nd International Premium Incense Show Autumn 2025, the 67th Osaka International Gift Show, and the 2nd Tokyo International Gift Show in Seoul 2025. Media information Monthly Gifuto PREMIUM September 2025 Special Issue Release Date: Monday, September 1, 2025 *Digital Edition: Wednesday, September 10, 2025 Price: ¥1,100 (base price ¥1,000) Sales channels: media sites, major bookstores, Fujisan Magazine Service, Amazon Kindle, etc. For more information, please visit the official Gifuto Premium Monthly website.
https://www.giftbook.co.jp/premium/ Application for subscription Order now using the form below.
https://www.giftbook.jp/form/purchase/index.htm → Select “See ” and apply. Also available at the Tokyo Gift Show venue from Wednesday, September 3rd to Friday, September 5th! Sales Location: Book sales corners at the entrance to East Hall 4, the entrance to East Hall 7, and the back of West Hall 4 at Tokyo Big Sight
Advertisements Now Open We will propose the best plan for your business. Please feel free to contact us. Contact: Advertising Sales Department, Tel: 03-3843-9854 Major features planned for the next issue and beyond ・October 2025 Issue (Scheduled to be released on Wednesday, October 1, 2025) 72nd International Premium Incentive Show Buyer’s Guidebook, Sales Promotion Innovation, Tokyo Gift Show Report, Osaka Gift Show Report, 2026 New Year’s Eve Festival ・November 2025 issue (scheduled to be released on Tuesday, November 4, 2025) Tree of Life 70th Anniversary Special Feature Subscribers Subscribers include those involved in the broad gift market and distribution. – Major gift wholesaler/gift shop owners, executives, and sales representatives – Department store/mass retailer/specialty store managers, buyers, and merchandising staff – Leading manufacturer owners, developers, and sales representatives ・Sales promotion, marketing, and advertising staff ・Construction, architecture, real estate, and renovation industries ・Embassies, government agencies, public organizations, etc. ■Contact Us Business Guide Co., Ltd. Sales Promotion Department: Sugihara Gifuto Building, 2-6-2 Kaminarimon, Taito-ku, Tokyo 111-0034 TEL: 03-3843-9854