Travel education brand “OVER THE RAINBOW” opens its first department store store, the Hankyu Umeda Main Store POPUP, with great success! Unicorn Creations LLC Press Release: September 1, 2025 Travel education brand “OVER THE RAINBOW”‘s first department store opening, the POPUP at Hankyu Umeda Main Store, ended with great success! The new products sold out immediately in stores, and the workshops were fully booked. The “Let’s Explore Japan Activity Book” and “PACK&STAY JELLY CUBES” are still available online. OVER THE RAINBOW, a family-oriented travel education brand that designs and sells products based on the theme of “travel education,” believes that travel is the ultimate education that enriches a child’s life. From Wednesday, June 25th to Tuesday, July 8th, 2025, OVER THE RAINBOW held its first department store pop-up at Kotokoto Stage 12 on the first floor of Hankyu Umeda Main Store, which ended with great success. The new product “PACK & STAY JELLY CUBES,” debuting at this POPUP, sold out immediately in-store. Additional stock also sold out before the final day, proving extremely popular. The new product “Let’s Explore Japan Activity Book” was also available in-store on the final day, creating a frenzy of excitement, with some customers even returning to the store. Additionally, a one-day-only Travel Education Talk & Activity Book Workshop was held in the store’s 8th floor Community Park, drawing a full house and attracting many parents and children who enjoyed travel education and an extraordinary trip that broadened their children’s horizons. This POPUP event, in conjunction with Yoshida Chika’s YouTube channel “Bilingual Girl English Conversation | Bilingirl Chika,” offered a multifaceted brand experience, combining sales and workshops. This multifaceted development, which transcended the boundaries of product, provided an opportunity to truly understand the brand and expand its fan base. New product “Let’s Explore Japan Activity Book” Product details:
https://over-the-rainbow.store/pages/japan-activity-book
https://over-the-rainbow.store/pages/jelly-cube *Pre-orders are now being accepted on the official website.
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-723c7dbadd99ee843893a1e090e1c8c9-560×648.jpg “OVER THE RAINBOW” was launched in March 2024 by “Bilingirl Chika,” a video creator who shares information about overseas travel, English, and more through her YouTube channel “Bilingual Girl English Conversation | Bilingirl Chika.” Let’s Travel is a family travel brand founded by a traveling family of four, led by Chika Yoshida (aka “Chika”). Inspired by their own travels, they develop travel education items and travel goods to bring travel closer to families around the world. Their first product, “Let’s Travel Activity Book,” sold out in just two weeks after its initial release. It was re-released in July 2024 and continues to garner positive reviews. Following this, they exhibited at the “NY NOW Summer 2024” exhibition held in New York and opened a pop-up store at the general store KADO in Los Angeles. From autumn 2024 onward, they held pop-ups at Daikanyama T-SITE and Shonan T-SITE, where the educational picture book “Let’s Travel Activity Book” sold out completely, resulting in a huge success. This was OVER THE RAINBOW’s first department store pop-up, held at Hankyu Umeda Main Store, and it was their longest pop-up ever, lasting two weeks. It attracted the highest number of visitors to date, and they were able to offer popular products, including new items. ■Brand founder Chika Yoshida appeared in-store and interacted with fans from Japan and abroad!
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-20cdce290d6297f111bc812b09c0f9e6-850×302.png During the POPUP period, Chika Yoshida was in the store for several days, personally explaining to customers how to use the products and their appeal, and interacting with fans through photo shoots. Some customers came from overseas to express their feelings to Yoshida Chika in letters, others enjoyed chatting in English, which they had learned through years of support, and some even shed tears while taking photos with Yoshida Chika. From those who lined up early in the morning to those who just happened to pass by, the event was a huge success, with a steady stream of customers from morning until night. On days when Yoshida Chika was absent, OVER THE RAINBOW staff explained products in English to customers from Asia, the Middle East, Europe, and other countries, and many of them purchased products for themselves or as gifts.
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-3492b34e61a32a187af5cdd9cac5bbaa-454×638.jpg ■ Our new product, “Let’s Explore Japan Activity,” was introduced on the final day of the POPUP and attracted many customers back to the store. Book” is still on sale at the online store!
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-be2a3d3de6594389ff2e4bfe2f24106b-850×274.png OVER THE RAINBOW’s second book, “Let’s Explore Japan Activity Book,” will be available on the final day of the POPUP. The hugely popular “Let’s Explore Japan Activity Book” continues to be available online, with many customers returning to the store after visiting the first time. At the POPUP, many customers expressed their joy at purchasing the long-awaited new product, including those who have supported founder Chika Yoshida since their school days and who brought their children to buy the “Let’s Explore Japan Activity Book,” as well as those who purchased it as a gift for their nieces and nephews living overseas. There were also many customers who discovered the brand for the first time and purchased it for a trip to Hawaii, as well as those who purchased it as their second book after the “Let’s TRAVEL Activity Book.” This reusable activity book lets you travel around Japan while having fun. It was created with the following ideas in mind: “With the increasing number of families visiting Japan from overseas, we want to create an opportunity for children visiting from overseas to enjoyably experience the charms of Japan.” “We also want Japanese children to develop the ability to share about their own country and culture in English.” New product “Let’s Explore Japan Activity Book” online store product page: https://over-the-rainbow.store/pages/japan-activity-book
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-1ed8017c14db0382437937c48e36719e-850×410.png 【Product Features】 1. A wide variety of play themes allow you to learn about Japan from various perspectives in a fun way. 2. New forms of “learning while playing” experiences, such as quiz-style activities and word searches. 3. Redesigned to be more portable. 4. Includes an erasable pen and original pen case for repeated play. 5. Fully written in English, it can be shared not only with Japanese people learning English but also with foreign visitors to Japan. ■ “PACK & STAY JELLY” sold out immediately in stores. “CUBE” is in limited stock even at the online store!
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-411ebd818a35fc957ab63889bf237777-850×274.png The Ideal Packing Cube, born from the real concerns of a travel-loving mom who has traveled extensively, has been so popular that all stock in stores has sold out immediately. At the POPUP, some customers purchased “PACK & STAY JELLY CUBES” for their summer overseas trips, while others came to the POPUP from far away to use them on their way home. This product was developed with careful attention to detail, not just for preparation but also for comfort while traveling, and there are only a few left in stock even in the online store. New product “PACK & STAY JELLY CUBES” online store product page:
https://over-the-rainbow.store/pages/jelly-cube
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-2a7affbcca13cafd6895231266829747-850×410.png [Product Features] 1. The lid becomes a storage space! Smartly store socks, underwear, small items, and more. 2. The freestanding structure keeps cosmetics and small items neatly organized. 3. The “Jelly” material lets you see the contents, making packing smart. 4. Set of 3 sizes (S, M, L), available in 3 colors ■Sold Out! Chika Yoshida’s Travel Education Talk & Activity Book Workshop was a great success.
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-0a75f7a7f5d620790bf23b439fdde563-850×410.png On Sunday, June 29th, Chika Yoshida and her daughter, Purin, held a talk show on the theme of “travel education,” sharing stories of countries they’ve visited, in the 8th floor Community Park. They also held a workshop using OVER THE RAINBOW’s “Let’s Travel Activity Book.” They introduced the appeal of parent-child travel and how to enjoy it using OVER THE RAINBOW products. We received numerous applications for the event, and participants shared many positive comments, such as, “It makes me want to travel to various places with my kids,” “Chika’s positive and proactive words, ‘Just do it! Just go!’ really resonated with me,” and “I felt proud of my daughter as she concentrated on her activity book.” The booth was filled with a warm atmosphere as children worked earnestly on their activity books and their parents watched over them. ■About travel education
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-0fd1f1bdb1cbeed57cd9f5f8402d2c39-396×262.png “Travel Education” is about helping not only children, but the whole family, discover the vastness of the world, diverse values, and their own interests and strengths through the real experience of travel. In a world where there are no right answers, it cultivates the ability to think, feel, and communicate independently. And while it is an opportunity to connect with people from around the world, it also deepens bonds with family. When you get lost, encounter trouble, or an unexpected event occurs, it is precisely when the family becomes a “team” to overcome the situation. The experience of thinking together about “what should we do?” and “what should we do next” deepens family bonds and leads to confidence and flexibility. GO TOGETHER. GROW TOGETHER. Adventure together and learn together. At OVER THE RAINBOW, we believe that this is “travel education.” ■Introducing standard products ・Activity Book “Let’s TRAVEL Activity Book”
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-4b48231a9aa9e92f6d32ee2b72437551-850×284.png The “Let’s TRAVEL Activity Book” was carefully created with the desire to introduce more children and families to the experience of traveling. The story unfolds along the course of a journey, and each scene is packed with a variety of activities, including mazes, quizzes, coloring, and drawing. Overseas, it is a popular educational item for various occasions, such as at home or on long-distance travel. Recommended for ages 2 to 6, it also makes a great gift for families with children. ・World Travel Coloring Mat
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-0981c86da7b95ff1aa41c3d55dc63e49-830×266.png This silicone mat can be spread out anywhere, such as on a table, and features famous places from around the world for free coloring. You can color it however you like in rainbow colors using the eight erasable color pens, allowing for endless play. It also comes with a “Learn while you play! Guide Sheet” that parents and children can use together to enjoy the world’s famous places depicted on the mat. ■About OVER THE RAINBOW
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-e11f3c374232662c9f7567acdcfe2228-318×424.png “OVER THE RAINBOW” is a family travel brand founded by a traveling family of four. Inspired by their own travels, they develop
educational travel items and travel goods to bring travel closer to families around the world. Travel is a wonderful learning experience that enriches life. They started with the desire to make travel more accessible and real. Founder Chika Yoshida is a creator who shares her own experiences abroad and traveling. In March 2024, the brand launched its first product, “Let’s Travel Activity Book,” an activity book that allows parents and children to enjoy the feeling of traveling anywhere. Going forward, they will continue to develop original activity books, curate travel picture books and educational goods from around the world, and create and select travel goods that families can enjoy. HP: https://over-the-rainbow.store/ Instagram: https://www.instagram.com/overtherainbow.travel/
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-e95f73673afa894be725b612405118aa-288×288.png Chika Yoshida CHIKA YOSHIDA Chika Yoshida moved to the United States when she was in the first grade of elementary school due to her father’s work, and spent 16 years in Seattle until she graduated from college. She returned to Japan in 2007 and joined a major consulting firm. He noticed that despite the global business environment, many Japanese people feel uncomfortable with English, so in 2011 he started an English conversation channel on YouTube to see if he could do something about it. The channel has over 1.6 million subscribers. Currently, he creates travel videos that allow people to enjoy real English conversation, and has also founded the journal brand CHAPTER and the family travel brand OVER THE RAINBOW.
https://prcdn.freetls.fastly.net/release_image/151567/6/151567-6-332b6efce7967fb92b2f847adc2ce914-288×268.jpg AMAMI A Kyoto-based illustrator originally from Aichi Prefecture. After graduating from a design university, she worked as an assistant designer at a design firm and a sales/in-house designer at a major company before going independent. Following a two-week stay in Melbourne from April to May 2023, she has been creating many works inspired by overseas sources. Since then, she has produced merchandise and packaging in countries around the world, including Vietnam, Croatia, and Hungary, and participated in an exhibition in New York. At OVER THE RAINBOW, he is involved in everything from planning to production, and is in charge of illustration design and item photography.
