Capsule Japan Produces the Second Collaboration Between Taiwanese Smartphone Accessory Brand “RHINOSHIELD” and “hololive production”
Capsule Japan Co., Ltd. Press Release: September 2, 2025 Capsule Japan produces the second collaboration between Taiwanese smartphone accessory brand “RHINOSHIELD” and “hololive production” Summer-only items will be sold at “VTuber Summer Fest 2025,” featuring four popular VTubers.
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https://prcdn.freetls.fastly.net/release_image/42555/39/42555-39-a0a17c3137c368a800f2a36aa3ec49d5-1800×942.png This project, titled “VTuber Summer Fest 2025,” is the second installment following last year’s well-received collaboration with “Shihaku Botan.” Several items will be on sale for a limited time, including limited-edition summer-themed smartphone cases and AquaStand magnetic bottles. CAPSULE proposed a collaboration with “hololive production,” a company with a passionate fandom, to help the Taiwanese brand RHINOSHIELD efficiently reach its target audience in Japan. Rather than simply selling collaborative merchandise, CAPSULE implemented its specialty, end-to-end marketing. Furthermore, by incorporating promotions using live streaming and social media, the collaboration fostered consumer understanding of the brand and generated strong purchasing desire. Key Points of this Collaboration
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https://prcdn.freetls.fastly.net/release_image/42555/39/42555-39-0c4c8ab33a6ee4f2b2fe9e4593818a4d-1920×1080.jpg 1. Selecting IP that enables effective approach to the Japanese market With deep insight into Japanese fan culture, we selected IP that matched RHINOSHIELD’s brand image. This enabled us to successfully create a sense of familiarity for Japanese users despite being a Taiwanese brand. 2. Planning and execution capabilities that capture the psychology of fans Building on the success of the previous collaboration, this time we are planning more participating VTubers and more than 10 summer-only designs. We also designed a special bonus campaign to build fan anticipation and increase purchasing desire. 3. Proposing and Implementing Promotional Methods By placing live streams by VTubers themselves at the center of promotion, fans developed positive feelings toward the brand and products, encouraging the creation of UGC (user-generated content). [Event Overview]
Participating VTuber: Momosuzu Nene, Shishira Botan, Mori Calliope, Ichiinarisu Items for sale: Shockproof smartphone cases for
iPhone/Android, AquaStand magnetic bottles, etc. Sale period: Until 6:00 PM (Japan time) on Wednesday, August 27, 2025 For more details, please refer to the various RHINOSHIELD media. Official website: https://rhinoshield.jp/ Instagram:
https://www.instagram.com/rhinoshield_jp X (old Twitter):
https://twitter.com/RHINOSHIELD_JP Facebook:
https://www.facebook.com/RhinoShieldJapan TikTok:
https://www.tiktok.com/@rhinoshield_jp This achievement is a testament to our company’s production capabilities, which accurately connect the passion of the powerful fan community of Japanese IP content with the market entry of overseas brands. CAPSULE will continue to create strategic partnerships that build long-term relationships between brands and fans, rather than limiting IP collaborations to mere promotional activities. If you are a company considering expanding into Asian or overseas markets, including Taiwan and Korea, or if you are an IP holder seeking overseas expansion, please feel free to contact us. About CAPSULE CAPSULE is a global company that supports corporate marketing by leveraging one of the largest creator networks in Greater China. We specialize in promotions utilizing IP from influencers, anime, VTubers, and more, and offer social media marketing, cross-border e-commerce, event planning, and more. We also focus on inbound tourism to Japan, conducting promotions aimed at Asian tourists. We have worked with over 800 companies and have achieved over 3,000 successes to date. We offer comprehensive support, from planning to production of promotions, including YouTube. Please feel free to contact us. Inquiry form:
https://jtg.capsuleinc.co/contact Company name: Capsule Japan Co., Ltd. Representative Director: Nobuyo Hanibuchi Established: November 2013 URL: https://jtg.capsuleinc.co/ Location: ・Fukuoka: 2-6-11 Daimyo, Chuo-ku, Fukuoka, Fukuoka Prefecture FukuokaGrowthNext ・Taipei: 105-59 34, 16, Sec. 3, Bade Road, Songshan District, Taipei City ・Seoul: 76 Keunumul-ro, Mapo-gu, Seoul, South Korea For more information about this release