Synesthesia Co., Ltd. Signs Partnership Agreement with Hino Computer Systems to Promote RideVision (R)
Synesthesia Inc. Press Release: September 3, 2025 Synesthesia signs partnership agreement with Hino Computer Systems to promote RideVision (R) – Gradually expanding
implementation, starting with world-renowned tourist cities such as Tokyo, Osaka, and Kyoto – Synesthesia Co., Ltd. (hereinafter, “our company”) has entered into a partnership agreement with Hino Computer Systems Co., Ltd. (hereinafter, “Hino Computer Systems”) to accelerate the domestic spread of RideVision (R), which turns any vehicle into a “mobile theme park attraction.” Through this agreement, we will leverage the Hino Computer Systems Group’s sales network to strengthen our sales activities targeting passenger transportation operators, primarily bus operators, and tourism businesses across Japan. In particular, we will focus on the world’s leading tourist cities of Tokyo, Osaka, and Kyoto, providing a new travel experience to a diverse range of users, including tourists visiting Japan. History of this Project Hino Computer Systems and our company have been engaged in ongoing discussions aimed at creating new experiential value in the mobility field. By officially signing this partnership agreement, we will begin full-scale development leveraging the strengths of both companies. About RideVision (R) RideVision is our flagship product that utilizes high-precision self-localization technology and spatial computing technology, also used in autonomous driving, to enhance the view from the window of any vehicle, providing passengers with a new and exciting XR entertainment experience. ＜Main features＞ • Turn every trip into entertainment By combining the real scenery from the train window with virtual space, you can elevate your travel time at tourist spots into a new entertainment experience. It delivers a highly immersive XR experience. • Can be retrofitted to any vehicle Can be introduced in a short period of time to any vehicle, including buses, trains, and ships. • A comfortable, immersive experience without motion sickness Our proprietary technology synchronizes the actual vehicle behavior, such as acceleration, deceleration, and curves, with the XR video in real time. This creates an overwhelming sense of immersion and significantly reduces VR sickness and motion sickness. • Multilingual Support We can provide individual multilingual guides for each tourist visiting Japan. • Easy XR content creation tool for anyone RideVision compatible with Unity The SDK allows any production company or creator to freely create content utilizing local tourism and cultural resources. RideVision Implementation Case Studies This product has already been introduced overseas, and on February 13, 2025, the “XploreRide Hawaii produced by NAKED, INC.” tourism entertainment tour launched in Honolulu, Hawaii as a joint project with H.I.S. Co., Ltd. and NAKED, Inc. This immersive bus tour takes you around Waikiki Beach and Diamond Head, exploring “Hawaii’s hidden underwater city,” combining real-world scenery with XR technology, demonstrating new possibilities for tourism experiences using XR. XploreRide Hawaii introduction video
https://www.youtube.com/watch?v=eP63n9HNvDc
https://prcdn.freetls.fastly.net/release_image/125975/7/125975-7-fbb6e7ef9d55f57d7bd275763a06523d-1430×482.png AR experience on a bus (image) / VR experience (image) Future Outlook Through this partnership agreement, we will first introduce RideVision in globally popular tourist cities with high tourism demand, such as Tokyo, Osaka, and Kyoto, and will strengthen our collaboration with regional transportation operators and local governments nationwide. In the future, we will also consider collaborating with well-known Japanese IPs, promoting the “DX of travel experiences” not only in Japan but also in tourist cities around the world. About Hino Computer Systems Co., Ltd. Hino Computer System Co., Ltd. Established in 1986, Hino Motors Group’s core IT company is responsible for system development and operation. It provides optimal IT solutions to a wide range of fields, including the automotive industry, and together with its more than 450 employees, it contributes to the realization of a safe, secure, and sustainable society. Company profile • Name: Hino Computer Systems Co., Ltd. • English notation: Hino Computer System Co., Ltd. • Established: September 25, 1986 • Address: 1-16-12 Hinodai, Hino City, Tokyo • Representative: Representative Director Katsumi Okada • URL: https://www.hino-cs.com/ About Synesthesias Inc. Synesthesias Inc. With a vision of “creating a new relationship between people and space through advanced technology,” ZEKUU Inc. develops and provides digital solutions in the fields of urban development, transportation, and infrastructure, centered on spatial computing technology. The company is leading the digital
transformation in the fields of urban development, infrastructure, and mobility, offering services such as the cityscape simulation “Landscape Urban Development Support Tool,” the transportation and tourism experience solution “RideVision,” and the real estate and urban development DX platform “ZEKUU PLACE.” Company profile • Name: Synastasia Co., Ltd. • English notation: Synesthesias Inc. • Address: 9th floor, CIRCLES Shiodome, 2-9-1 Higashi-Shinbashi, Minato-ku, Tokyo • Representative: Representative Director Akihiro Arinen • Business: Development and provision of digital solutions in the urban, transportation, and infrastructure fields centered on spatial computing technology. • Services provided: “RideVision,” “Landscape Urban Development Support Tool,” “Sukesan,” and “ZEKUU PLACE” • URL: https://synesthesias.jp/ For service inquiries: sales@synesthesias.jp ＜Inquiries regarding this matter＞ Synesthesias Inc. Public Relations: Tomari and Uematsu Email: pr@synesthesias.jp Details about this release Press release attachments