Approximately 70% of junior and senior high school students are experiencing “post-summer blues.” One in five students choose “AI” for advice.
feppiness Inc. Press Release: September 3, 2025 Approximately 70% of junior and senior high school students are “post-summer blues.” One in five students choose “AI” for advice. Approximately 80% of people experience the benefits of journaling. Pre-orders now open for “TO BE Diary for Teens,” a planner for teens created by teens. Feppiness Inc. (Headquarters: Itoshima City, Fukuoka Prefecture; CEO: Heisuke Motohashi), developer of the “pure life diary,” a planner loved by approximately 10,000 people that “creates well-being habits with a TO BE list” rather than a schedule management tool, conducted a survey on junior and senior high school students’ stress sensitivity after the end of summer vacation, their
self-esteem, and their everyday stress management methods. According to this survey, approximately 70% of junior and senior high school students reported experiencing post-summer blues, feeling “unwilling or depressed to go to school.” Approximately 70% also reported feeling “frustrated and stressed on a regular basis.” The survey also revealed that in addition to turning to friends and family for advice, one in five children use AI to sort out their feelings. Furthermore, approximately 80% of those who practice “journaling,” a stress management method,*1 found it to be effective in helping them organize their thoughts and understand themselves. As part of our efforts to support the “emotional sorting” that was revealed in this survey, we will be releasing the “TO BE Diary for Teens.”
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“sleeping/resting” (51.4%). One in five people “consults AI” ■ Journaling awareness is 4.3%, and while less than 10% practice it, about 80% experience its benefits Survey Details ■ Approximately 70% of junior and senior high school students have experienced post-summer blues, feeling “unwilling or depressed to go to school.”
https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-f167130b87fa737fe01f552f2fcf1f43-1920×1080.png “Have you ever felt depressed or didn’t want to go to school after summer vacation? When asked, “How often do you feel after summer vacation?” 35.6% answered “often” and 36.5% answered “sometimes”, meaning that a total of 72.1% have experienced feeling “not wanting to go to school” or “feeling down” after summer vacation. This reveals that the “end of summer vacation blues” – feeling depressed after summer vacation – is widespread among many junior and senior high school students. ■ The most common cause of post-summer vacation blues was “not being able to wake up in the morning” at 43.3%, followed by “disrupted daily routine” at 35.8% and “anxiety about friendships” at 28.4%.
https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-2ef767d74b64f49f517d0fd0d12408ff-1920×1080.png When asked, “What do you think is the reason for feeling depressed after summer vacation?” the most common answer was “It’s hard to get up in the morning” (43.3%), followed by “Disruption to daily routine” (35.8%) and “Anxiety about friendships” (28.4%), with
lifestyle-related reasons ranking high. ■ Approximately 70% of junior and senior high school students have experienced “feeling frustrated or stressed on a regular basis.”
https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-fd9335aedbb6d273a5aec8aca26ffa01-1920×1080.png When asked whether they ever feel frustrated or stressed in their daily lives, 26.2% answered “often” and 44.7% answered “sometimes,” meaning that a total of 70.9% experience stress. ■ The most common source of stress felt by junior and senior high school students is “relationships with friends and classmates” at 49.9%, followed by “studies and grades” at 47.2% and “anxiety about the future” at 40.2%.
https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-8d91317fe1cab2395eca632eeb722060-1920×1080.png When asked about specific causes of stress, the most common answer was “relationships with friends and classmates” at 49.9%, followed by “studies and grades” at 47.2%. Furthermore, “anxiety about the future” at 40.2% and “lack of self-confidence” at 29.9% also ranked highly. This suggests that in addition to everyday challenges like
relationships and schoolwork, worries about self-esteem and future prospects are also major sources of stress. ■Emotions that junior and senior high school students often experience: “Feeling depressed when comparing myself to others” (52.4%), “blaming myself” (47.4%), “I often suppress my feelings” (41.1%)
https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-d10460200247d9fe75fcf4eb31a86ce8-1920×1080.png When asked about “emotions they usually feel,” 52.4% of students answered “I feel depressed when I compare myself to others,” followed by 47.4% who answered “I blame myself when things don’t go well” and 41.1% who answered “I often suppress my feelings.” ■ The most popular way to deal with stress was “listening to music” at 55.3%, followed by “sleeping/resting” at 51.4%. One in five people “consult AI” Image
URL: https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-cd4243fb715a17ba78204461085f34d0-1920×1080.png When asked how they cope when feeling stressed or uneasy, the most common answer was “listening to music” at 55.3%, followed by “sleeping/resting” at 51.4% and “checking social media” at 29.2%, with “mood-changing” methods dominating the list. Meanwhile, in addition to consulting people close to them, such as “consulting a friend” (25.8%) and “consulting family” (20.1%), 21.0% also answered “consulting an AI,” which is roughly the same level as consulting family. ■ Journaling awareness is 4.3%, and while less than 10% practice it, approximately 80% experience its benefits.
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https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-cbb211c8b4cd38792e46b8f7990d55ea-1920×1080.png When junior and senior high school students were asked, “Do you know about journaling?” only 4.3% answered “Yes, I know about it.” Furthermore, less than 10% answered “I actually practice it.” On the other hand, when middle and high school students who have tried it were asked about its effects, 47.0% answered “it helps me sort out my confusion,” 39.1% answered “it calms me down,” and 36.5% answered “it helps me become more aware of my own thoughts,” meaning that 80.9% of those who have tried it found it useful for sorting out their thoughts and understanding themselves. Although awareness and practice rates are low, the results show that it is highly effective and a habit worth incorporating into daily life. Survey overview Survey target: Boys and girls from first year of junior high school to third year of high school nationwide Survey period: July 23rd to July 26th, 2025 Survey method: Voluntary responses via the internet Number of respondents: n = 416 *When using the survey results in this release, please specify that they are from a pure life diary survey. Comments on the survey The survey revealed that junior and senior high school students are embracing AI as a new source of advice. On the other hand, to effectively utilize AI for mental self-care and
self-understanding, it is essential to have the ability to communicate with AI by putting into words how you feel and what you want to do. A good way to do this is through journaling. Putting your thoughts into words helps you organize your feelings and provides a foundation for deepening self-understanding. While AI has the potential to provide a safe space where people can talk about anything, it’s effective to combine it with journaling, which cultivates the ability to put things into words, to organize your feelings and deepen your
self-understanding. It’s scientifically proven that self-talk can restore self-esteem, and journaling is one practical way to do so. *2 It is hoped that these habits will help junior and senior high school students to recognize their own feelings and value, leading to improved self-esteem. *2 Research by American psychologist Dr. James Pennebaker found that students who participated in “expressive writing,” in which they wrote down their feelings and events for 15 to 20 minutes a day for several days, had fewer medical visits and improved immune function and mental health. “TO” is a planner for junior and senior high school students, written by junior and senior high school students. Pre-orders for “BE Techo for Teens” now open
https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-1e8314dbb3a4163916773680b74a2383-3900×2601.jpg “Studying, club activities, friendships, social media… I have a lot to do. I’m so busy, I can barely manage to get everything done.” “I don’t really know myself.” “I want to improve my lifestyle and stay healthy.” The “TO BE Diary for Teens” was created to support the concerns of students like you. This planner lets you take a break from your smartphone and think about and act on the person you want to be and the things you want to do (TO BE) rather than the things you need to do (TO DO). This planner, conceived and created in collaboration with students and teachers across the country, allows you to organize your thoughts and get to know yourself better by writing down your daily thoughts. This planner is designed to be easy to use even for those new to journaling, which involves writing down thoughts and feelings, and for middle and high school students who are not accustomed to facing themselves. While journaling offers the freedom to write whatever you want, many people struggle with not knowing what to write. The TO BE planner includes pages for writing down happy moments and daily feelings, exercises to help you discover your cherished values and strengths, and steps for sorting out vague emotions, making it a “guided journaling planner.” ■Main features – Includes 3-month, date-free planners video site and free community access – The cover comes in four colors. It’s reversible, so you can change it to suit your mood or preference. Margin of the Heart (Back cover: Blue) / Youth (Back cover: Pink) Continuation of Freedom (Back cover: White) / Asleep Feelings (Back cover: Yellow) ・”TO It’s designed to deepen self-understanding with sections like “BE Work,” “Daily Pages,” and “Reflection Pages.” ■Size & Specifications A5 size / 80 pages total / High-quality paper / Includes two bookmarks Height approx. 21.5cm x Width 15.4cm x Thickness approx. 0.5cm ▼ Click here for purchase site https://shop.purelifediary.com/pages/tobe-diary Message from the TO BE Techo for Teens Developer
https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-8ae2720ab752a67af0c624c9dfc48746-500×500.png Yukari Inoue Counselor pure life diary developer feppiness Co., Ltd. Executive Officer The starting point for the “TO BE Techo for Teens” development project was my encounter with students during a previous overseas internship. As I spoke with the participating junior and senior high school students and shared their experiences, I felt frustrated to see both the amazing potential they possess and the ways in which that potential is being stifled. If you could find a little time and a habit to face yourself, wouldn’t that potential be even greater? And as someone who has accompanied over 10,000 people on their journey to “knowing themselves, deepening their self-knowledge, and changing” through our “pure life diary,” perhaps there’s something we can do to help. This thought was what inspired me to create this planner. With busy days filled with studying and club activities, it’s hard to find time to think about what you want to do. This planner is for middle and high school students who want to make time to reflect on themselves but don’t know how. I would be happy if I could be a gentle and supportive presence during your busy days. Company Profile feppiness Co., Ltd. (Feppiness)
https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-6aea66c154176569546aae78076de7f9-705×233.png feppiness = feel happiness. With the vision of “towards a world where people can feel happy,” we help “serious hard-working people” who live with difficulties in their daily lives by solving their problems and helping them bloom into their true selves. “Pure Life Diary,” a notebook that helps you get to know yourself, deepen your understanding, and accompany you to change, regardless of your financial situation, with free monthly support for one year; “Counseling Course,” which fosters psychological flexibility that doesn’t get swayed by emotions or the words and actions of others; Life Coaching” and community management. “Pure life diary” was selected as Fukuoka prefecture’s first “WELLBEING AWARD 2024 FINALIST”. Yomiuri TV “Su・Matan! ”, Abema Hills, NHK “Asaichi”, “Yomiuri Shimbun”, magazines “STORY”, “Nikkei WOMAN” and many other media publications. Journaling notebook to face your feelings “pure life diary”
https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-804a5a4d515f2acee0b1dfdaa8e5ef59-3900×2600.jpg The pure life diary is a notebook for people who tend to be harsh on themselves when trying to manage themselves, so that they can draw a picture of who they want to be, realize and cherish their true feelings, and make TO BE thinking a habit. Therefore, a major feature is that there is no page to write tasks and time schedules. In addition, the “support system that does not leave anyone behind,” which is necessary to use the notebook, is also popular. In addition, as a notebook for creating well-being habits that contribute to happiness, it was selected as a WELLBEING AWARDS FINALIST in the “Goods and Services” category at the “WELLBEING AWARD 2024” for contributing to the creation of a society where people can face and accept diverse happiness and health.
https://prcdn.freetls.fastly.net/release_image/99124/27/99124-27-f9dfa5d1d6dacdae5df1591c358c6332-3900×1081.jpg Basic Information Company name: feppiness Co., Ltd. Head office location: 2-5-16 Nijo Fukae, Itoshima City, Fukuoka Prefecture 819-1601 Representative Director: Heisuke Motohashi Established: August 2, 2021 Business details: Planning and sales of notebook “pure life diary”, coaching and counseling business Community management, business production business Homepage:
https://purelifediary.com/company/ YouTube
https://www.youtube.com/@purelifediary Instagram
https://www.instagram.com/purelife_diary/ X
https://x.com/DiaryPurelife ＜Contact us＞ Please feel free to contact us using the contact information below for any inquiries regarding the content of this survey or requests for interviews. feppiness Co., Ltd. Public relations person: Naka, Sugino info@fepples.co.jp