[Joint Project with WOWOW] The popular Heisei Retro x Short Drama “It Feels Like Heisei” Achieves 15,000 Followers Within One Month of Launch
studio15 Inc. Press Release: September 3, 2025 [Joint Project with WOWOW] The popular Heisei retro short drama “It Feels Like Heisei” has achieved 15,000 followers within one month of launch. A drama that’s reminiscent of the early Heisei era and can be watched in about 1 minute. We’ll also reveal the reasons why it’s garnering attention from Gen Z in the Reiwa era and the story behind its creation. studio15 Inc. (Studio Fifteen, Headquarters: Shibuya-ku, Tokyo; Representative Director: Takuma Iwasa; hereinafter referred to as “Studio Fifteen”), operates an advertising agency and production business in the short movie (short video) field, primarily for TikTok. studio15 is pleased to announce that its short drama series “It’s Like Heisei,” a joint project with WOWOW Inc., has surpassed 15,000 followers in just one month since its launch on July 18th. Studio15 will continue to provide the latest information on short dramas and TikTok, so we recommend subscribing to our email newsletter. Sign up for our email newsletter here
https://prcdn.freetls.fastly.net/release_image/43271/120/43271-120-0d88d161b340e9ca49c684715db8543f-2740×1739.jpg
https://www.tiktok.com/@heisei.mitaida
https://www.instagram.com/heiseimitaida/
https://www.youtube.com/channel/UCBlxcyROZM4m3p0vVh8QJ8w ＜X＞ https://x.com/heiseimitaida ＜LINE VOOM＞ https://page.line.me/686apyfr What does “It feels like Heisei” mean?
https://prcdn.freetls.fastly.net/release_image/43271/120/43271-120-88f45065f9f5b8695249ce615d3bf1a7-1336×1112.png Cast members with over 3.2 million social media followers “It Feels Like Heisei,” a short drama created by young creators of Gen Z, is a “Heisei Retro” x boys’ school drama that reconstructs the culture of the early Heisei era. The character names are derived from the Yamanote Line, paying homage to famous dramas from the Heisei era. Their school uniforms and Heisei-era accessories create a worldview reminiscent of dramas from that era, evoking both nostalgia and newness. This work is being distributed mainly on social media platforms such as TikTok and Instagram, resonating with both Gen Z and the nostalgia of the Heisei generation, with a total of over 12.2 million views. Why is Heisei a buzz now that we’re in the Reiwa era? The story behind its creation is also available.
https://prcdn.freetls.fastly.net/release_image/43271/120/43271-120-6ce590fa6b400a91ca6a45c9afe2d97b-1483×874.png Through interviews with Takahashi, the project’s creator and executive producer, and producer Toyama, we also reveal the story behind the creation of “It’s Like Heisei.” The secret story behind the birth of Heisei: https://note.com/studio15inc/n/n2548e97a4429 “It Feels Like Heisei” Director and Screenwriter’s Comment
https://prcdn.freetls.fastly.net/release_image/43271/120/43271-120-2d2ac35035fe67ee045059b866bccc95-1519×2700.jpg Kubo Nobumatsu from Ikemenzu (Planned name change) “I’m so happy that so many people have already seen it! Every shoot is so much fun, and I’m so happy to be able to make a short drama with this cast! I’ll continue to work hard so that people in Japan, and indeed all over the world, can enjoy this Heisei x Short Drama!”
https://prcdn.freetls.fastly.net/release_image/43271/120/43271-120-c1ffe1190ea313b4e578b6f6b32d2f84-1161×400.jpg The company operates as an advertising agency and production company in the short movie (short video) field, primarily on TikTok. Founded in 2019, the company represents 300 creators and boasts a total of approximately 140 million followers. To date, the company has supported the TikTok promotions of over 300 companies, including beauty, cosmetics, fashion, and food. The company also excels at creating content that resonates with Gen Z, with its in-house short drama “It’s Like a Drama” having a cumulative total of 400 million views. We are also certified as a TikTok Shop Partner (TSP), TikTok Affiliate Partner (TAP), and Creator Agency Partner (CAP) in the official TikTok Shop partner program.
https://prcdn.freetls.fastly.net/release_image/43271/120/43271-120-f0ccfc7ee035d35d48510125bb29944f-1420×1080.jpg TikTok Media Buying Professional certified More than 10 members have earned the TikTok Media Buying Professional certification, awarded to experts with a deep understanding of TikTok products. With the specialized knowledge essential for TikTok operations, we provide proposals and support that directly lead to results. ■studio15 company profile Address: Shibuya Sakura Stage, SHIBUYA Tower, 21F, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6221 Company URL:
https://studio15.co.jp/ Established: January 23, 2019 Representative: Representative Director, Takuma Iwasa Parent Company: Ceres Co., Ltd. (Listed on the Tokyo Stock Exchange Prime Market:
3696)https://ceres-inc.jp/ Wantedly:
https://www.wantedly.com/companies/company_1490059 Instagram: https://www.instagram.com/studio15inc/ TikTok:
https://www.tiktok.com/@studio15.inc X:https://twitter.com/studio15inc Podcast program “SNS Creators”: https://podcastranking.jp/1737166286 It’s like a TV drama on TikTok:
https://www.tiktok.com/@doramamitaida01 It’s like a TV drama on YouTube: https://www.youtube.com/@doramamitaida