[Pomellato] “Pomellato, Helmut Newton & the 1980s” The Maison’s first solo exhibition dedicated to Helmut Newton’s iconic visuals
Pomellato Press Release: September 3, 2025 “Pomellato, Helmut Newton & the 1980s” The Maison’s first solo exhibition dedicated to Helmut Newton’s iconic visuals September 18 – October 6, 2025 | OMOTESANDO CROSSING PARK
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https://prcdn.freetls.fastly.net/release_image/60365/283/60365-283-23d84596cf7ce475d6099988cae32b40-2000×2155.jpg Helmut Newton, Pomellato, Paris, 1982 Copyright Helmut Newton Foundation / Trunk Archive Pomellato was one of the first jewelry brands to collaborate with renowned fashion photographers, breaking away from traditional luxury advertising and pioneering an innovative approach that echoed the dynamic spirit of the 1980s. This bold vision was born from the realization that liberated women needed jewelry that embodied their growing independence, pieces that reflected the changes they were experiencing in society. Each piece exudes a unique elegance and modernity, and the Maison’s collaboration with photography masters like Helmut Newton elevated advertising to the level of artistic expression. It also reaffirmed its core values of exceptional craftsmanship, refined aesthetics and forward-thinking design that embraces feminine independence. This exhibition presents, for the first time, large-format prints of Helmut Newton’s groundbreaking Pomellato campaigns, created between 1982 and 1984. These striking black-and-white works, published as full-page advertisements in leading magazines of the time, represented a groundbreaking concept that completely overturned conventional advertising methods. At the venue, Newton greets visitors with his unique approach that overturns conventional wisdom about jewelry advertising. Striking visuals unfold, including a single bracelet on the wrist of a woman wearing sunglasses relaxing at a bar, necklaces spilling out onto the table, and close-ups of multiple bracelets adorning her wrist. His lens captures the protagonist, whose jewelry is not merely decorative but a statement of independence, worn for herself, not as a status symbol bestowed upon her by others. Sabina Belli, CEO of the Pomellato Group, said: “Campaigns capture the spirit of an era. In the 1980s, Helmut Newton’s vision perfectly captured the Maison’s belief that wearing jewelry is a way of expressing oneself. What was revolutionary about this collaboration was that he portrayed the Pomellato woman as an extraordinary being, possessing beauty and defiant beliefs. He captured not only the glamour of the era, but also the profound social changes that were occurring for women. He created a powerful visual message for women’s liberation that still resonates today, just as it did when the campaign first impacted the world.” This exhibition showcases exceptional heritage pieces selected from the Pomellato archives, including the striking Gourmet chain with its natural curves, the architectural “Gate-link” necklace in yellow gold and diamonds, and the innovative “Tessute” masterpiece, which flows with the suppleness of a fine fabric. These jewels showcase the Maison’s mastery of chain-making, drawing on the craftsmanship inherited from founder Pino Rabolini’s family of goldsmiths. Furthermore, the Maison’s unique “Free Gems” philosophy has pioneered new forms of luxury through the use of vibrant gemstones. “Helmut Newton’s photographs for Pomellato are among the most striking examples of his 1980s style,” says Matthias Harder, director and curator of the Helmut Newton Foundation Photography Museum. “These unconventional images reflect the spirit of the times, visualized through Newton’s unique lens. Featuring female protagonists, scenes reminiscent of New Zealand’s Nouvelle Vague films, and jewelry rendered in highly innovative forms, I am thrilled that they will finally be presented in large scale as an exhibition in Tokyo on this special occasion.” “Pomellato, Helmut Newton & the 1980s” weaves Newton’s provocative visuals into the craftsmanship of Pomellato. The story is set in 1980s Milan, a city where creativity, fashion and artistic photography came together to usher in a new era of luxury. The values born here, which emerged as a global cultural capital, are deeply rooted in the Maison’s heritage today. “Pomellato, Helmut Newton & the 1980s” Venue: OMOTESANDO CROSSING PARK (5-1-1 Minami-Aoyama, Minato-ku, Tokyo) Period: Thursday, September 18, 2025 – Monday, October 6, 2025 Time: Sun-Thu: 11:00-20:00 / Fri-Sat: 11:00-21:00 *Closing at 4:00 PM on Thursday, September 18th only Admission: Free (reservation required) Reservation website:
https://pomellato.my.site.com/s/tokyo-exhibition-2025?language=ja&SALESPERSON_qr=C70863000004&STORE_qr=C070860
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