[Coca-Cola Japan Co., Ltd.] Check out the “Southern Hemisphere Squeezing” secret technique developed in pursuit of the ideal lemon aroma! Hayato Ichihara’s new commercial, “Not Sweet Lemondo’s Secret Technique: Squeezed in the Southern Hemisphere,” begins airing nationwide on Tuesday, September 9th. Coca-Cola Japan Co., Ltd. Press Release: September 4, 2025 Check out the “secret technique of Southern Hemisphere squeezing” developed in pursuit of the ideal lemon scent! The new commercial for Unsweetened Lemondo, starring Hayato Ichihara, “Secret Technique: Southern Hemisphere Squeezing,” will begin airing nationwide on Tuesday, September 9th. The web video for Unsweetened Lemondo, “Secret Technique: Southern Hemisphere Squeezing ‘The Secret of the Secret Technique’,” featuring Mamoru Miyano, has also been released. Coca-Cola System has significantly revamped its “Unsweetened Lemondou Sugar-Free Lemon,” a flavor developed to complement meals, from its “Lemon-do” (hereinafter “Lemon-do”) series, and is releasing the new “second-generation” version, “Unsweetened Lemondou Sugar-Free Lemon.” “Sugar-Free Cloudy Lemon” will be available nationwide from Monday, September 8, 2025. In conjunction with this, a new commercial featuring actor Hayato Ichihara will begin airing nationwide from Tuesday, September 9, 2025. In addition, a web video featuring Hayato Ichihara and voice actor Mamoru Miyano will be released on Thursday, September 4, prior to the airing of the new commercial.
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-aaaaea098f98dac11fd5adf513d93052-2048×1449.jpg
development. While maintaining the traditional “pre-mixed lemon method” and the natural, hand-squeezed taste of “lemon extract” of “Unsweetened Lemondo,” this time we’ve added “lemon oil,” which utilizes the aromatic components found in the peel. Inspired by the “southern hemisphere squeezing” technique, where bartenders squeeze the juice from lemons with the skin facing down to maximize the lemon aroma, this new addition to the drink is lemon oil. The lemon aroma is further enhanced, bringing out the bitterness of the peel and the sourness of the juice, resulting in a natural flavor that fully brings out the appeal of each. While unsweetened, you can enjoy the balanced sourness, bitterness, and aroma of lemon. The new commercial features actor Hayato Ichihara, the second-generation owner of Lemondo. After much trial and error in pursuit of the ideal lemon aroma, the second-generation owner develops the “secret technique of squeezing lemons from the southern hemisphere.” The illustration depicts the “Southern Hemisphere Squeezing” technique, which involves turning the lemon over and squeezing it with the skin facing down, to bring out the fragrant lemon flavor of the new “Unsweetened Lemondo Unsweetened Cloudy Lemon.” A web video featuring Hayato Ichihara and voice actor Mamoru Miyano has also been released. This video shows Miyano, the voice actor’s “prince of special moves,” imparting the secrets of his special moves to Ichihara, the second-generation owner of Lemondo, who is striving to master the “secret technique of Southern Hemisphere Squeezing.” ■Story of the new commercial starring Hayato Ichihara: Unsweetened Lemondo “Secret Technique of Southern Hemisphere Squeezing” In this commercial, second-generation Lemondo owner Hayato Ichihara wonders, “Is sugar-free lemon sour good enough the way it is?” After much trial and error, he focused on the lemon peel to maximize its flavor, and the commercial vividly depicts the process of developing the “Secret Technique: Southern Hemisphere Squeezing.” Having mastered the “Secret Technique: Southern Hemisphere Squeezing” and created an unprecedented, ideal sugar-free lemon sour with a prominent aroma, Ichihara exclaims, “Lemons are so interesting, aren’t they?” in the manner of a craftsman, and asks, “Can you see this aroma?” His passionate appeal for the evolved second-generation “Unsweetened Lemondo Unsweetened Cloudy Lemon” makes you want to drink it right away.
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-dd4bdae7e378f2341e9a3b5ad011a0a7-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-2df14bf93eb5fa9a1638f73e864cc010-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-498e1b4bcf2e656d95b1c5624bafc784-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-54d7691939633d4d66fec8ec4df762c9-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-0e8ccc889488c23b66da8bca478e6c13-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-d3eff3334604fbcccdf2e0cf853426eb-1920×1080.jpg New CM Overview Title: Unsweetened Lemondo “Secret Technique: Southern Hemisphere Squeezing” Starring: Hayato Ichihara Broadcast Start Date: Tuesday, September 9, 2025 YouTube URL: Unsweetened Lemondo “Secret Technique: Southern Hemisphere Squeezing”:
https://youtu.be/mY9aS1M6b6U Unsweetened Lemondo “Secret Technique: Southern Hemisphere Squeezing” (full version):
https://youtu.be/rkFpeUyGuyE ■Web video starring Hayato Ichihara and Mamoru Miyano: Not-So-Sweet Lemondo “Secret Technique: Southern Hemisphere Squeezing ‘The Secret of the Secret Technique'” Story In this web video, Hayato Ichihara, the second-generation owner of Lemondo, struggles to master the “Secret Technique: Southern Hemisphere Squeezing,” while Mamoru Miyano appears and says, “It seems like you’re having trouble with your special move.” Miyano, the voice acting world’s prince of special moves who has invented numerous special moves, teaches Ichihara and Miyano the “secret of special moves,” saying, “Special moves are all about varying the speed.” Following his instruction, the video depicts Ichihara and Miyano putting into practice the “secret technique, Southern Hemisphere Squeeze.” Afterwards, with an insatiable desire for inquiry, Ichihara begs Miyano, “Amazing, amazing! Give me more!”, and they complete the “secret technique, Southern Hemisphere Squeeze,” which is performed using the entire body.
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-ce96f3f378960c97928197b099e2e9c7-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-6bed4efb6e2845d3efeedb7e7bf4fe12-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-06eacef6f6fe7a505d84e0638383aa62-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-4835947a353ba6ca6f6732ac44757974-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-743bedbe04c8f42774621d826f7ba56e-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-c798aafe0f04bab500c411ef8ac3752b-1920×1080.jpg WEB video overview title : Unsweetened Lemondo “Secret Technique: Southern Hemisphere Squeezing ‘The Secret of the Secret Technique'” Edition Starring: Hayato Ichihara, Mamoru Miyano, Broadcast Start Date: Thursday, September 4, 2025 YouTube URL : Unsweetened Lemondo “Secret Technique: Southern Hemisphere Squeezing ‘The Secret of the Secret Technique'” Episode: https://youtu.be/C7aVcZva8ZU Ichihara Hayato Birthday February 6, 1987 In 2001, he made his debut starring in the film “All About Lily Chou-Chou.” In 2004, he won the Japan Academy Prize for Best Newcomer for “The Worst Boy by Coincidence.” His major works include the films “Our 700-Day War with the Police Officer,” “Box!,” and “The Yakuza and the Family,” the TV dramas “Waterboys 2” and “Rookies,” the NHK historical dramas “Onna-joshu Naotora,” “The 13 Lords of the Kamakura,” and “Berabou,” the musical “Ikiru,” and many others. In recent years, he has starred in the “Delicious School Lunch” series, which has been met with rave reviews. His latest film, “Delicious School Lunch: The School Trip of Flames,” will be released on October 24th. Mamoru Miyano Birthday: June 8, 1983 Made his voice acting debut in 2001 with the dubbing of the foreign TV drama “Caitlin.” In recent years, he has starred in popular films such as “The Super Mario Bros. Movie” (2011) as Mario and “Kinnikuman: The Perfect Superhuman Ancestor Arc” (2012-2013) as Kinnikuman. As an actor, he has appeared in popular works such as the lead role of Sutenosuke in Season 1 of Gekidan Shinkansen’s “Seven Souls in Skull Castle” (2018) “Waning Moon” and the role of MC Mamo in the film “Paripi Koumei THE MOVIE” (2013). In 2008, she made her debut as a singer with the album “Discovery.”
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-5c5fa9d361eda0fd33642f3969634955-596×800.jpg ■SNS campaign with 200 lucky winners! To make it easy for you to try the newly released “Unsweetened Lemondou Unsweetened Cloudy Lemon,” we’ll be holding a social media campaign on X and Instagram starting Monday, September 8th. During the campaign period, 100 people will be randomly selected from those who follow the official “Lemondo” X account and repost the campaign post, or follow the official “Lemondo” Instagram account and like the campaign post, to win a two-bottle set of the newly released “Unsweetened Lemondou Unsweetened Cloudy Lemon” and “Unsweetened Lemon and Sudachi.” Application period : Monday, September 8, 2025 – Sunday, September 21, 2025 How to Apply (X) : STEP 1 Follow Lemondo Official X (@lemondo_JP) STEP 2 Repost the campaign post to complete your entry How to apply (Instagram) : STEP1 Follow Lemondo official Instagram (@lemondo_jp) STEP2 Enter the contest by liking the campaign post. Prize : Set of two: “Unsweetened Lemondo Unsweetened Cloudy Lemon” and “Unsweetened Lemon and Sudachi” Website URL : https://www.coca-cola.com/jp/ja/brands/lemondo/campaign/xcp-20250908 https://www.coca-cola.com/jp/ja/brands/lemondo/campaign/instagramcp-250908 *Please note that this campaign may be canceled or the content and prizes may be changed without notice. ＜Product Overview＞ ■Product Name: “Unsweetened Lemondo Unsweetened Cloudy Lemon” ■Product Name: Spirits (Sparkling) 1. ■Ingredients: Lemon, lemon extract, spirits (made in Japan), salt/carbonated water, flavoring, acidulant, Antioxidant (vitamin C) ■Alcohol content: 5% ■Fruit juice content: 4% ■Nutritional information (per 100ml): Energy Protein Lipids
Carbohydrates (sugars) Salt equivalent amount 29kcal 0g 0g 0.4g (0g) 0.07g ■Packaging / Manufacturer’s Suggested Retail Price (excluding consumption tax): 350ml 160 yen / 500ml 210 yen ■Release date: September 8, 2025 ■Sales area: Nationwide
https://prcdn.freetls.fastly.net/release_image/1735/1053/1735-1053-d4e6d780163b5c5497b3b0ad6ec113f0-1129×638.png “Unsweet Lemondo” “Unsweetened Cloudy Lemon” ■About Lemondou “Lemondo” is a liquor brand made with plenty of lemon, offering a refreshing aroma and flavor. We use the “Pre-mixed Lemon Method,” which involves grating the juice, pulp, and peel of the lemon whole and blending them with the alcohol beforehand. This achieves the delicious taste of lemon and a natural drinking experience. In March 2025, the brand will undergo its first major renewal. The flavor design of the Standard Lemon and Strong Lemon has been significantly improved, focusing on the “balance of the five flavors.” Lemondo, which has always been committed to lemon, will continue to explore the various delicious flavors of lemon and bring its charm to more people. Official website: https://www.coca-cola.com/jp/ja/brands/lemondo Instagram:
https://www.instagram.com/lemondo_jp/ X ： https://x.com/lemondo_jp
Press release attachments