[Tokyu Resorts & Stays Co., Ltd.] TV Anime “Blue Lock” x Tokyu Real Estate “BLUE LOCK SCRAMBLE – Conquering Shibuya -” to be held
Tokyu Resorts & Stays Co., Ltd. Press Release: September 4, 2025 TV anime “Blue Lock” x Tokyu Real Estate “BLUE LOCK SCRAMBLE – Shibuya Conquest -” to be held Tokyu Stay and the TV anime “Blue Lock” collaboration plan starts for a limited time from October 17th Tokyu Land Corporation (Shibuya-ku, Tokyo; President and CEO: Hiroaki Hoshino) will be holding a large-scale collaboration project with the TV anime “Blue Lock” called “BLUE LOCK SCRAMBLE – Conquering Shibuya -” (hereinafter referred to as “this event”) for a limited time from Friday, October 17th to Sunday, November 16th, 2025, at Tokyu Stay Shibuya Shin-Minamiguchi (Shibuya-ku, Tokyo; Manager: Kensuke Fukuhara; hereinafter referred to as “the hotel”), operated by Tokyu Resorts & Stays Co., Ltd. (Shibuya-ku, Tokyo; President and CEO: Toshiyasu Awatsuji), as well as Shibuya BEAM, Tokyu Plaza Shibuya, and Shibuya Sakura Stage facilities in the Greater Shibuya Area. This event will feature collaboration rooms and menus, original merchandise sales, a stamp rally, and more. This marks Tokyu Stay’s first collaboration between a hotel and content. “Blue Lock” has garnered significant attention, selling 45 million copies worldwide (as of April 2025). Through this collaboration, which brings together the city and content, guests from Japan and abroad will be able to enjoy a special accommodation experience that combines the dynamism of Shibuya with the worldview of the original work.
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https://prcdn.freetls.fastly.net/release_image/55787/857/55787-857-de72648e9411df289ba6aa8b0b160317-1200×822.png ■A special accommodation experience and take-home goods that will immerse you in the world of “Blue Lock” Guests staying in
collaboration rooms will be provided with original amenities featuring designs specially designed for this project, allowing them to fully enjoy the world of “Blue Lock” from their stay through to check-out. We have a variety of items that fans will love, including bath towels featuring characters that can only be found here, laundry nets that can be used every day, and room key replicas. – 1 bath towel – 1 acrylic diorama ・Original toothbrush (1 piece) ・Laundry net ・Room key replica ・Photo gray card (1 piece) pieces ・Tote bag (size: approx. W400 x H350) *Images are for illustrative purposes only. *The image is currently under review and may differ from the actual product. *You cannot choose the character on your original toothbrush.
https://prcdn.freetls.fastly.net/release_image/55787/857/55787-857-cfcf949b1da6464a738aef7745912037-2004×1417.jpg Public spaces will also be decorated with the world of “Blue Lock.” Character panels and photo spots will be set up in the first-floor lobby, and the entrance staircase will also be decorated with decorative art, allowing guests to immerse themselves in the world of Blue Lock from the moment they step inside the hotel. Tokyu Stay Shibuya Shin-Minamiguchi boasts a high average annual occupancy rate of over 84%, with approximately 80% of this rate coming from international tourists. Taking advantage of this characteristic, the hotel will offer a special accommodation experience as part of a worldwide initiative aimed at Blue Rock fans both in Japan and overseas.
https://prcdn.freetls.fastly.net/release_image/55787/857/55787-857-90b1ce73d4f05ce4ce384a3a5be34d24-1200×800.png Sales Overview for the “Blue Lock” Collaboration Accommodation Plan [Sales Period] Friday, October 17, 2025 – Sunday, November 16, 2025 [Reservations Start] Thursday, September 4, 2025, 12:00 PM From [How to Reservation] Make an online reservation through the Tokyu Stay Shibuya Shin-Minamiguchi official website [Guest Room] Deluxe Twin Room (Limited to 2 rooms per day) [Price] Room only: 1-2 people 97,000 yen per room per person (You can also change to a plan with breakfast for an additional 1,320 yen per person.) [Contents] Collaboration room, original collaboration goods [Official website] “BLUE LOCK SCRAMBLE – Conquering Shibuya” -”
https://edith.co.jp/lp/bluelock_shibuyaseiha/ *Prices include consumption tax. *This plan is for a maximum of two guests per room. *Equipment and merchandise may change without notice. ■Limited-time store opens at Shibuya BEAM, “Blue Lock” takes over the streets of Shibuya Shibuya BEAM will be selling original merchandise featuring exclusive illustrations for the event at its pop-up store starting October 17th. Additionally, Tokyu Real Estate properties like Shibuya Sakura Stage and Tokyu Plaza Shibuya will be hosting a stamp rally, selling collaborative food, and holding a must-buy campaign. By linking the hotel stay experience with the Shibuya area campaign, hotels, commercial facilities, and the greater Shibuya area will come together to provide fans from Japan and abroad with a special experience they can only enjoy here. For more details, please refer to the websites of each property and store. 【Merchandise Sales】 ・Shibuya BEAM (31-2 Udagawacho, Shibuya-ku, Tokyo) https://shibuya-beam.com 【Stamp rally, photo spots, must-buy campaigns, etc.】 ・Shibuya Sakura Stage (1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo)
https://www.shibuya-sakura-stage.com ・Tokyu Plaza Shibuya (1-2-3 Dogenzaka, Shibuya-ku, Tokyo) https://www.tokyu-plaza.com/shibuya/ ・Dipper’s Dan Shibuya BEAM Store (1F Shibuya BEAM, 31-2 Udagawacho, Shibuya-ku, Tokyo) https://shibuya-beam.com ・Pepper PARLOR (5F Tokyu Plaza Shibuya, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo)
https://www.tokyu-plaza.com/shibuya ・Tokyu Stay Shibuya
Shin-Minamiguchi (3-26-21 Shibuya, Shibuya-ku, Tokyo)
https://www.tokyustay.co.jp/hotel/SIM/
https://prcdn.freetls.fastly.net/release_image/55787/857/55787-857-37fc7cf8f19c11a5c387c076fbcc4611-1051×1630.jpg Shibuya BEAM
https://prcdn.freetls.fastly.net/release_image/55787/857/55787-857-ca146d6d8387d9086d250e224afc5c50-369×553.jpg Shibuya Sakura Stage
https://prcdn.freetls.fastly.net/release_image/55787/857/55787-857-c8e518dfba4755faf27c577900c1d188-406×608.jpg Tokyu Plaza Shibuya
https://prcdn.freetls.fastly.net/release_image/55787/857/55787-857-a3563cbe0ce8a7a3c51a108e6011b571-394×291.png Tokyu Stay Shibuya Shin-Minamiguchi ■About “Blue Lock” “Blue Lock,” written by Muneyuki Kaneshiro (original author) and illustrated by Yusuke Nomura, has been running for over 300 years. This
groundbreaking soccer manga follows 100 high school forwards competing to become the world’s best striker. The TV anime has aired for two seasons, and this work, dubbed “the craziest soccer manga of all time,” has garnered attention for its unique themes and plot that explore the ego of individuals to its limits. With over 45 million copies in circulation, this incredibly popular work continues to evolve.
https://prcdn.freetls.fastly.net/release_image/55787/857/55787-857-68adbe3680c880d5fb37b76890311151-2885×488.png (C) Muneyuki Kaneshiro, Yusuke Nomura, Kodansha / “Blue Lock” Production Committee ■Tokyu Stay as a platform connecting Japan and the world As travel styles diversify, Tokyu Stay values the time and experience that connects guests with the city, starting from our comfortable guest rooms that feel like a home. “The new discoveries you make here will change your life from tomorrow.” This is the hotel experience we aim for. [Tokyu Stay Official Website]
https://www.tokyustay.co.jp/
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https://prcdn.freetls.fastly.net/release_image/55787/857/55787-857-bb838d2edf2502231b3368bd98973363-1539×736.png ■Tokyu Land Corporation’s Initiatives in the Greater Shibuya Area The Greater Shibuya Area, an area with a radius of approximately 2.5km centered on Shibuya Station, is home to a network of unique
neighborhoods, each with its own distinctive culture, including Shibuya, Ebisu, and Harajuku. The Tokyu Fudosan Holdings Group is working to further enhance the appeal of these neighborhoods through the urban development concept of “LIFE LAND SHIBUYA.” In the area of ”urban tourism,” in addition to enhancing the city’s appeal through the development of content that will attract visitors, we aim to extend the length of visitor stays by providing a variety of accommodation options. Through collaboration with Blue Lock, this event will create content that will become a destination for visitors to the greater Shibuya area, encouraging them to visit various facilities and improving the experience value.
https://prcdn.freetls.fastly.net/release_image/55787/857/55787-857-bb9d4e1ad18ed8df4def1fe5e1cdf4f2-372×207.jpg LIFE LAND SHIBUYA HP: https://life-land-shibuya.com Greater Shibuya Area Urban Development Website:
https://www.tokyuland.co.jp/urban/area/shibuya.html ■ Tokyu Stay Shibuya Shin-Minamiguchi Facility Overview [Address] Shibuya, Shibuya-ku, Tokyo 150-0002 3-26-21 [Access] 6-minute walk from the New South Exit of JR Shibuya Station / 7-minute walk from the East Exit 7-minute walk from Tokyo Metro Shibuya Station [Number of Rooms] 150 【TEL】03-5466-0109 [Official website]
https://www.tokyustay.co.jp/hotel/SIM/ [Instagram]
https://www.instagram.com/tokyustayshibuyashinminami/
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