I-UP has released four new cute “Doraemon” household goods! Pre-orders are now open on the official I-UP online shop to coincide with Doraemon’s birthday!
I-UP Co., Ltd. Press release: September 4, 2025 To Members of the Press I-UP has released four new cute “Doraemon” household goods! Pre-orders are now open on the official I-UP online shop to coincide with Doraemon’s birthday! A total of four products are available, including a four-dimensional pocket-shaped clear pouch with a secret gadget mascot inside, and a soft, squishy keychain with a unique expression. Preorders are now being accepted at the official i-up online store.
https://prcdn.freetls.fastly.net/release_image/29867/22/29867-22-2d07a20dabe5f72ef7dea4ca0c81117f-1881×881.jpg
(Representative Director and President: Rio Nakata / Headquarters: Shibuya-ku, Tokyo) will release four new products featuring the national character “Doraemon.” Preorders for this product are now being accepted at the Eye Up Official Online Store. In addition, presales will begin in mid-September at select stores, with general release nationwide from late September. ■ Fourth-dimensional pocket-type pouch (3 types)
https://prcdn.freetls.fastly.net/release_image/29867/22/29867-22-d65ace8a86d816e1dc5087af96d813e5-1081×1351.jpg The inside of the clear pouch features a secret gadget mascot. The unique design makes it seem like you’re carrying your belongings alongside the gadget.
https://prcdn.freetls.fastly.net/release_image/29867/22/29867-22-4a961dfe84b0ca8ebd2297ea8e25da6c-1081×1351.jpg Three popular secret gadgets: (Takecopter), (800 Lies), and (Time Cloth). Product Name: Doraemon Fourth-Dimensional Pocket-Type Pouch Price: ¥2,200 each (tax included) Size: Approx. W95 x H100 x D50mm Material: Polyester, ATBC-PVC, nylon, etc. Distributor: i-up Co., Ltd. Country of origin: China https://www.eyeup.co.jp/c/URL/e0591- ■Mochimochi key chain (all 4 types)
https://prcdn.freetls.fastly.net/release_image/29867/22/29867-22-86327bd68b13c1b4a282f1223862374f-1081×1351.jpg A cute face-shaped keychain with a soft, squishy texture. Image
URL: https://prcdn.freetls.fastly.net/release_image/29867/22/29867-22-5e718389b243f7a4279fe91a511de961-1081×1351.jpg Felt icons linking to fun facial expressions. Product Name: Doraemon Mochi Mochi Keychain Price: ¥880 each (tax included) Size: Approx. W55 x H58 x D55mm *Ball chain not included Material: Polyester,
polyurethane, nylon, iron Distributor: i-up Co., Ltd. Country of origin: China https://www.eyeup.co.jp/c/URL/e0589- ■Belt pouch (2 types)
https://prcdn.freetls.fastly.net/release_image/29867/22/29867-22-6cc2bb2b993de87cf6da017ad3432a2c-1081×1351.jpg A convenient mini-sized pouch for storing small items and coins.
https://prcdn.freetls.fastly.net/release_image/29867/22/29867-22-138ca6acb61fa8c15faa6d7010b6957c-1081×1351.jpg Can be wrapped around various places using the belt. Product Name: Doraemon Belt Pouch Price: ¥1,650 each (tax included) Size: Approx. W70 x H73 x D30mm Material: Polyester, nylon, PU, iron Distributor: i-up Co., Ltd. Country of origin: China
https://www.eyeup.co.jp/c/URL/e0590- ■Set of 3 cable ties (2 types)
https://prcdn.freetls.fastly.net/release_image/29867/22/29867-22-421e5d1572eaa7d2f6eab271b25fdd2c-1081×1351.jpg A hook-and-loop cable tie that can be fastened anywhere.
https://prcdn.freetls.fastly.net/release_image/29867/22/29867-22-08c1e8f5bd605bdfa8cb11a6492e19e2-1080×1351.jpg A fun set of three pens with various expressions. Available in two colors: pink and blue. Product Name: Doraemon Cable Tie Set of 3 Price: ¥880 each (tax included) Size: Approx. W36 x H142 x D2mm Material: Nylon Distributor: i-up Co., Ltd. Country of origin: China https://www.eyeup.co.jp/c/URL/e0592- A Japanese manga series by Fujiko F. Fujio. The series began serialization in Shogakukan’s
“Grade-Specific Learning Magazine” in 1970. 2020 marks the 50th anniversary of the series’ launch. The TV anime began airing on TV Asahi in 1979. The following year, in 1980, the animated film “Doraemon the Movie: Nobita’s Dinosaur” was released. By 2013, the cumulative audience attendance exceeded 100 million. The 44th film in the series, “Doraemon the Movie: Nobita’s Picture World Story,” will be released on Friday, March 7, 2025. Its popularity continues to grow, with manga, anime, and movies, and it continues to be loved by children and adults alike. (C)Fujiko-Pro, Shogakukan, TV-Asahi, Shin-ei, and ADK ■Company profile I-UP Co., Ltd. Representative: Rio Nakata, Representative Director and President Year of establishment: April 2007 Address: 1-5-7 Shibuya, Shibuya-ku, Tokyo 150-0002 Business: Planning, manufacturing, and sales of toys, miscellaneous goods, and character goods “We offer a wide range of original toys and miscellaneous goods on the market, designed to bring comfort to both play and everyday life. We will continue to deliver many products that will make your daily life just a little more enjoyable.” Official website: https://www.eyeup.co.jp/ Official X:
https://x.com/eyeup_twgoods Official Instagram:
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https://www.facebook.com/eyeup.co.ltd/ Official TikTok:
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