[FELISSIMO Corporation] [Extended due to popular demand] The #Tsugaru Vidro Umbrella Photo Contest will run until September 30th – Umbrella Sky and free umbrella rentals available in Aomori, Asamushi, and other locations throughout Aomori Prefecture
FELISSIMO Co., Ltd. Press Release: September 4, 2025 [Extended due to popular demand] The
#TsugaruBiidoroUmbrellaPhotoContest will run until September 30th – Umbrella Sky and free umbrella rentals will also be available in Aomori, Asamushi, and various locations throughout Aomori Prefecture. Exhibitions and rentals have also been extended at Asamushi Hachiman Shrine, Hirosaki City Tourist Center, Hirosaki Apple Park, Aomori Museum of Art, Aomori Prefectural Tourist and Products Center ASPAM, and Kobe F Winery, which have been featured on TV, in newspapers, and on social media. FELISSIMO has extended the submission deadline for the “Tsugaru Vidro Umbrella Photo Contest
(#TsugaruVidroUmbrellaPhotoCon),” a first-of-its-kind participatory project featuring the “Tsugaru Vidro Wind Chime Umbrella,” a transparent umbrella inspired by “Tsugaru Vidro,” a traditional craft from the Tsugaru region of Aomori Prefecture. The deadline has been extended from Sunday, August 31, 2025, to Tuesday, September 30, 2025. As of September 1, 2025, this project had received over 1,000 applications, and many tourists visited each facility to see the Umbrella Sky and other attractions. As hot weather continues into September, some facilities have decided to extend their exhibitions and rentals, as well as the photo contest period, in order to help visitors stay cooler during the remaining heat of the summer through continued displays using the “Tsugaru Vidro Wind Chime Umbrellas.” To enter the contest, anyone can take a photo and post it on Twitter, Instagram, or TikTok with the hashtag
“#TsugaruBiidoroUmbrellaPhotoContest.” This project is part of FELISSIMO’s 60th anniversary project, “STAGE60.” It’s an experiential project themed around traditional crafts, art, and community collaboration, designed to help people rediscover the charms of their local area and create memorable summer memories.
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-196183abc70110f3772c9bd0c2d70108-2760×1415.jpg
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-b3f5cba547bb09e7455193b206d5653a-2010×960.jpg Aomori Prefectural Tourism and Products Center ASPAM (Aomori City, until September 30th)
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-a0af4b2b4480a9b93c2b5e92ac915363-3767×1400.jpg Aomori Museum of Art (Aomori City, until September 30th)
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-c706152315d8285f91595f773670c7ac-2923×1400.jpg Hirosaki City Tourist Center (Hirosaki City, until September 15th)
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-8fcb585701939a35e84965f5cbcedd6d-2788×1394.jpg Hirosaki Apple Park (Hirosaki City, until September 15th) Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-8793e164ec6d628d857eedf113755b99-2709×1815.jpg Tsugaru Domain Neputa Village (Hirosaki City, until September 30th)
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-3413fd8c827e40c6ac94ab8ee160c354-663×428.jpg Urban Winery “f winery” (Kobe City, Hyogo Prefecture, until September 28th)
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-a0193208f47bc400c4fa1a22f1650cdb-2729×1350.jpg ◆Facilities that have decided to extend umbrella rental periods *Please contact each facility for detailed inquiries regarding rental periods. Aomori Prefecture Aomori City: Aomori Museum of Art, Asamushi Onsen Minamibeya Kaisenkaku, Tsubakikan, Asamushi Corridor, Asamushi Sakura Tourist Hotel, Tsubaki Inn, Tatsumikan, Ogawa Ryokan, Satsuki Ryokan Hirosaki City: Hirosaki Apple Park, Hirosaki Tourist Center, Cafe & Shop BRICK (inside the Hirosaki Brick Warehouse Museum) Hyogo Prefecture Kobe Urban Winery “f winery” (located within Felissimo Headquarters) ◆Tsugaru Vidro Umbrella Photo Contest
(#TsugaruVidroUmbrellaPhotoCon) Held for the first time this year. Anyone can participate by taking a photo using a transparent “Tsugaru Vidro Wind Chime Umbrella,” a transparent umbrella inspired by “Tsugaru Vidro,” a traditional craft from the Tsugaru region of Aomori Prefecture. Follow the official Felissimo account on X, Instagram, or TikTok and post it with the hashtag “Tsugaru Vidro Umbrella Photo Contest.” In addition to being available for purchase at Felissimo, “Tsugaru Vidro Wind Chime Umbrellas” are also on display and available for free rental at 23 participating facilities, including those in Aomori, Kobe, and Shizuoka. Feel free to capture moments where the “vidro’s sparkle” shines brightly under the umbrella sky, on your travels, or in familiar surroundings. The winners will be selected from the submitted works and will receive commemorative gifts such as an original QUO card, a pair of glasses and a Tsugaru Vidro wind chime, which is the motif of the umbrella, and a signed CD of “Glass Apples” by Ringo Musume, a local idol group from Aomori, featuring the Tsugaru Vidro wind chime umbrella on the cover.
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-dd7b774a3d17ff15915fe6a0795c0fab-2468×827.jpg ・Special site>> https://feli.jp/s/pr250904/1/ ・Overview Event period: July 15, 2025 (Tuesday) to September 30, 2025 (Tuesday) Results to be announced: Late October 2025 *Presents will be given to the Grand Prize winner (1 person), Tsugaru Vidro Award winner (5 people), and Ringo Musume Award winner (5 people). *Winners will be contacted via direct message on their respective social media accounts via Felissimo’s official account.
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-a7bd40ad6f981df840d8923cf432892b-2182×1258.jpg How to enter: Post a photo on X, Instagram, or TikTok with the hashtag “Tsugaru Vidro Umbrella Photo Contest” ◆FELISSIMO Official Instagram＞＞ https://www.instagram.com/felissimo_official/ ◆FELISSIMO Official ◆Felissimo official TikTok＞＞ https://www.tiktok.com/@felissimo_santa ◆Application regulations＞＞ https://feli.jp/s/pr250904/2/ ◆September Umbrella sales store *Please contact the stores listed below for detailed arrival dates and stock information. Aomori Prefecture Aomori City: Hokuyo Glass Aomori Direct Shop, Aomori Prefecture Local Select, A-FACTORY, Aomori Furusato Shop Aimory (Nebuta House) Wa-Rasse), Aomori Museum of Art Museum Shop, Sakurano Department Store Aomori Branch, Asamushi Onsen Minamibeya Kaisenkaku, Tsubakikan, Asamushi Sakura Tourist Hotel, Tsubaki Inn, Tatsumikan, Satsuki Kappo Ryokan, Ogawa Ryokan, Asamushi Corridor, Roadside Station Yu-sa Asamushi Hirosaki City: Tsugaru Domain Neputa Village, Craft & Japanese Cafe Takumikan (inside the Fujita Memorial Garden), Taisho Roman Cafe (inside the Fujita Memorial Garden), Cafe & Shop BRICK (inside Hirosaki Brick Warehouse Museum), Ringo no Ie Shop (inside Hirosaki Apple Park), Sakurano Department Store Hirosaki Branch, Tsugaru Crafts Kusamura Hachinohe City: KANEIRI Museum Shop (inside Hachinohe Portal Museum Hacchi), Kaneiri Bancho Branch (inside Sakurano Department Store Hachinohe Branch), Hasshoku Service Eight (inside Hasshoku Center) Oirase Town, Kamikita District: Kaneiri Shimoda Branch (inside AEON Mall Shimoda) Tokyo Tsugaru Biidoro Tokyo Midtown Yaesu Store, Aomori Prefecture Specialty Products Center Antenna Shop Tokyo Store, Felissimo YOU MORE! Ecute Ueno Store Aichi Prefecture Hands Nagoya Store 10F Osaka Prefecture felissimore Osaka Kansai Expo Store Hyogo Prefecture Kobe Urban Winery “f winery” (located within Felissimo Headquarters) ◆About the “Tsugaru Vidro Wind Chime Umbrella, a Traditional Aomori Craft, Where the Sound of Glass Rains Down” This umbrella is inspired by the wind chimes of Tsugaru Vidro, a
traditional Aomori craft known for its captivating colors and transparency. The charm of “Tsugaru Vidro,” a traditional craft beloved by many across Japan and originating from Aomori, is expressed in two transparent umbrellas. The shimmer and texture of the glass are meticulously recreated in illustrations, and when you hold up the umbrella and look up, a refreshing world unfolds, as if you were inside a wind chime.
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-a7ee6f14a837172a2f6cd751a013e6f9-2419×1080.jpg The sound of glass pours down on you: A traditional Aomori craft: Tsugaru Glass Wind Chime Umbrella (Nebuta) ¥2,500 ( 10% ¥2,750) per umbrella Product details and application >>
https://feli.jp/s/pr250904/3/ The sound of glass pours down on you. A traditional Aomori craft: Tsugaru Vidro Wind Chime Umbrella “Aomori no Umi” ¥2,500 per umbrella ( 10% off ¥2,750) Product details and application >> https://feli.jp/s/pr250904/4/ ◆Aomori’s Traditional Craft: Tsugaru Glass This is a traditional craft from Aomori Prefecture, born from the techniques used to manufacture fishing floats. It features beautiful colors that depict Aomori’s four seasons and natural scenery using over 100 types of colored glass developed in-house. (Manufacturer: Hokuyo Glass Co., Ltd.) Official Website >> https://tsugaruvidro.jp/ The Colors, People, and Etiquette that Make Aomori >> https://tsugaruvidro.jp/story/momoiro/momoiro025.html We were interviewed at the Tsugaru Vidro Umbrella Photo Contest exhibition.
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-52584628606164ed91fb83c31ba97357-1507×604.jpg ◆ Tie-up with “Ringo Musume” The “Tsugaru Glass Wind Chime Umbrella” (Nebuta) was used as the costume motif for the Aomori Prefecture idol group “Ringo Musume.” In the music video and CD jacket for their 28th single, “Glass Apples,” scenes featuring the group holding the “Tsugaru Glass Wind Chime Umbrella” are featured alongside the costume.
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-78ac873eaf51a305e2ad2b445f2be277-660×660.jpg ◆Ringo Musume Formed in 2000, Ringo Musume is an “agricultural revitalization idol group” that has continued to this day despite repeated member graduations and additions. Their goal is to invigorate the primary industry through music and entertainment. All of the members’ names are named after apple varieties. The group will begin activities with the current four-member lineup in April 2022. Current members: Pink Lady, Hatsukoi Gurrin, Kinboshi, Star King Delicious ◆About Aomori-Kobe Business Cooperation Aomori Prefecture is taking advantage of the convenient air route between Aomori and Kobe to promote business collaboration between the two cities through the “Aomori-Kobe Co-Creation Business Promotion Project,” which creates business opportunities between companies in the prefecture and Kobe, and promotes exchanges in the manufacturing sector. ・”Promoting the Appeal of Kobe and Kansai and Supporting Their Development” (Opens Aomori Prefecture website) >>
https://www.pref.aomori.lg.jp/soshiki/sangyo/chikikigyo/kobe-kyoso-business.html ◆Felissimo “Aomori Club” (From January 2024) Members explore Aomori’s various aspects based on their individual interests, while gaining a deep understanding of Aomori’s traditions and lifestyle and sharing the charms of their hometown. This is one of the Felissimo club activities that unearths, promotes, and shares the “unknown” good things about Aomori. It creates opportunities for people who don’t know Aomori, those who have left Aomori, and those who live here to empathize and rediscover its charms. Let’s learn, visit, experience… We welcome people who love Aomori or are just a little curious about it to join. To join, follow the Aomori Club’s social media accounts or purchase products and services. Various experience opportunities will also be provided. ・X (@aomoribu) >> https://twitter.com/aomoribu ・What is “Felissimo Club” >> https://feli.jp/s/pr250904/5/ ◆FELISSIMO Aomori Product Fair Items List＞＞ https://feli.jp/s/pr250904/6/
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-4ac67a1f24f1bbb6b09d5aee3828a20d-1560×589.jpg ◆YOU MORE! [Humor] (2014-present) Make your everyday life more fun and enjoyable. Felissimo’s humorous goods brand delivers unique items that make spending time with others more enjoyable. ・YOU MORE! Website: https://feli.jp/s/pr250904/7/ ・Instagram：(@youmoremore)
https://www.instagram.com/youmoremore/ ・X (Twitter): (@youmore_tw) https://twitter.com/youmore_tw/ ・Facebook: (@felissimoyoumore) https://www.facebook.com/felissimoyoumore/ Official hashtag: #f_youmore ◆Felissimo 60th anniversary project “STAGE60” “STAGE60” brings together the planning ability and social contribution experience that Felissimo has cultivated over the years, with a core value of “happiness that brings happiness together,” and plans to develop a total of 60 projects over the next five years that will make you look forward to the future. The 60 projects contain stories of “returning the favor” with 60 years of gratitude, “the value we want to re-deliver now” through the reprint project, and a story of “co-creation and challenge” that will continue into the next 60 years. Through participatory planning and collaboration, we aim to reach a total of over 10 million participants. Based in Kobe City, Hyogo Prefecture, where our head office is located, we are working with consumers from all over the world, regions and traditions across Japan, and experts in a wide range of fields to develop a diverse range of 60 projects, which we plan to announce in due course.
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-d3988949f30bba2c28146f9cb45e1f7e-1896×840.jpg Felissimo 60th anniversary project “STAGE60” Special site >> https://feli.jp/s/pr250904/8/ ◆FELISSIMO: Happiness that brings happiness together:Founded in May 1965. We are a direct marketing company that sells our own products, such as fashion and miscellaneous goods, through our own media such as catalogs and the web. We are also promoting projects that collaborate with each region, such as the operation of Kobe Port Tower, and are promoting initiatives that contribute to regional revitalization. Everyone can become a creator and giver of happiness. Anyone can become a recipient of happiness. Aiming for such a society, we are conducting business activities that aim to simultaneously realize “business efficiency, originality, and sociality” with the core value of “happiness that brings happiness together.”
https://prcdn.freetls.fastly.net/release_image/12759/4044/12759-4044-967402681c88a4dc802840d8b5d1e835-1150×300.jpg Felissimo celebrated its 60th anniversary on May 8, 2025. ― Company Profile ― Company name: Felissimo Co., Ltd. Head office location: 7-1 Shinminato-cho, Chuo-ku, Kobe 650-0041 Representative: Kazuhiko Yazaki, Representative Director and President Founded: May 1965 Stock code: TSE Standard 3396 Business details: Direct marketing business that sells in-house developed products to consumers nationwide through catalogs and websites ◆Website＞＞ https://feli.jp/s/pr240301/1/ ◆What is “Felissimo regular service”?・How to enjoy >>
https://feli.jp/s/pr240301/2/ ◆X >>
https://twitter.com/FELISSIMO_SANTA ◆Instagram >>
https://www.instagram.com/felissimo_official/ ◆Felissimo’s social activities＞＞ https://feli.jp/s/pr240301/4/ ◆Fund activities aiming for a happy society together with everyone＞＞ https://feli.jp/s/pr240301/5/