Collaboration with the popular picture book “Bread Thief”! Nippan’s original stationery new product “Bread Thief Gyugyu! Handkerchief Lottery” will be released on Friday, September 12, 2025

Collaboration with the popular picture book “The Bread Thief”! Nippan’s new original stationery product, “Bread Thief Squeezing! Handkerchief Lottery,” will be released on Friday, September 12, 2025. ​
Nihon Shuppan Hanbai Co., Ltd. Press Release: September 5, 2025 To Members of the Press A collaboration with the popular picture book “The Bread Thief”! Nippen’s new original stationery product, “Bread Thief Squeezing! Handkerchief Lottery,” will be released on Friday, September 12, 2025.
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Nihon Shuppan Hanbai Co., Ltd. (President and CEO: Ken Togashi, abbreviated as Nihon Shuppan Hanbai) has collaborated with the popular picture book “The Bread Thief” (written by Keiko Shibata, published by KADOKAWA) to release a new product, “The Bread Thief” The “Gyugyu! Handkerchief Lottery” will be released on Friday, September 12, 2025, and will be available at bookstores and general stores nationwide. The “Bread Thief Gyugyu! Handkerchief Lottery” is a compact, compressed handkerchief. Peel back the packaging film, wet it with water, and gently unravel it to reveal a handkerchief measuring approximately 24 x 24 cm. There are six designs in total, including one secret design, featuring characters such as the main character, the Bread Thief, and scenes from the picture book. Since the design can’t be seen until you open the package, you can enjoy it like a lottery, wondering which design you’ll get. ■Product Overview Product Name: Bread Thief Squeezing! Handkerchief Lottery Size: Approx. W240 x H240mm Price: ¥759 (tax included) Designs: 6 designs in total (including 1 secret design) Release date: Friday, September 12, 2025 Retail locations: The list will be available on the following website from 10:00 AM on Friday, September 12. https://hon-hikidashi.jp/goods/73953/ ■Product image
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https://prcdn.freetls.fastly.net/release_image/23227/625/23227-625-b3a479b8ea27128968f2e2e75ae5aad8-1477×1477.png *The remaining design is a secret. ■Inquiries regarding this matter Nihon Shuppan Hanbai Co., Ltd. Marketing Headquarters, Product Division, Stationery and Miscellaneous Goods Division, Private Brand Development Department Person in charge: Ishibashi, Ishii
E-mail:hmmm-official@nippan.co.jp For more information about this release