Finalists Announced The final tournament of the “1st Crack Coffee Challenge 2025” will be held on Saturday, September 13th, 2025 at Tokyo Culture Culture in Shibuya!

[Finalists Announced] The final tournament of the “1st Crack Coffee Challenge 2025” will be held on Saturday, September 13, 2025, at Tokyo Culture Culture in Shibuya! ​ Image
URL: Navy Blue Co., Ltd. Press release: September 5, 2025 To Members of the Press [Finalists Announced] The “1st Crack Coffee Challenge 2025” finals will be held on Saturday, September 13, 2025, at Tokyo Culture Culture in Shibuya!
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Navy Blue Co., Ltd./GIESEN JAPAN (Headquarters: Shinagawa-ku, Tokyo; Representative: Yusuke Fukuzawa) is pleased to announce that the finalists for the 1st Crack Coffee Challenge 2025 (1CCC 2025), a competition pitting coffee roasting skills and passion, have been selected. This year, the fourth year of the challenge, a record 90 contestants from across the country participated in the preliminary rounds. Six contestants who survived the rigorous screening process will advance to the finals. The final tournament will be held on Saturday, September 13, 2025, at Tokyo Culture Culture in Shibuya. ■ 1st Crack Coffee What is the Challenge? The “1st Crack Coffee Challenge (1CCC)” is Japan’s only coffee competition where
participants compete across three elements: roasting, brewing, and presentation. Roasting: Maximizing the potential flavor of the ingredients Extraction: Maximizing the flavorful characteristics brought out by roasting Presentation: Expression based on your own story or theme This is not just a roasting technique competition, but a comprehensive competition that evaluates “how well you deliver a cup of coffee to people.” The final tournament will be held on Saturday, September 13, 2025, at Tokyo Culture Culture in Shibuya. ■ Details of the Preliminary and Final Competitions Preliminary Round: Scientific evaluation of technical skills simulating the roasting of model beans (FT-IR and gas chromatography) Final Round: Drink creation within 15 minutes presentation based on this year’s theme, “What you think about coffee now and in the future” ■ About the Judging In the finals, participants will be evaluated comprehensively based on the
completeness of their drink, presentation content, and expressiveness. The participant with the best presentation will be awarded the title of “1st Crack Coffee Challenge 2025 Champion.”
https://prcdn.freetls.fastly.net/release_image/84207/11/84207-11-4e6035bbd9da0c9604b61c6adace9425-1800×1200.jpg 1CCC 2024 situation
https://prcdn.freetls.fastly.net/release_image/84207/11/84207-11-565df2a7fa8c25373516abde3ea3deaa-890×1112.jpg ■ Finalists (6 people / titles omitted) Hideto Takenaka (Donate Coffee / Tokyo) Kei Ogasawara (Sawara Coffee / Hokkaido) Takashi Morimoto (Middle Earth Coffee / Chiba Prefecture) Fuho Sasaki (ICOI COFFEE / Ehime Prefecture) Eiji Shimizu (Haiz coffee roastery / Toyama Prefecture) Daisuke Sakaki (FUKUSUKE COFFEE ROASTERY/Aichi Prefecture) ■2025 Final Tournament Schedule Saturday, September 13, 2025 @Tokyo Culture Culture [cocoti SHIBUYA, 1-23-16 Shibuya, Shibuya-ku, Tokyo] 4F] 12:30 – Doors Open 13:00-13:20 Discussion “Ask the Brewing Champion! How to Enjoy Delicious Coffee” 14:00-14:20 Talk Feature: “Exploring the Appeal of Coffee with Talent Yoshie Takeuchi” 15:00 – Competition Start -17:00 – Competition End 17:00-18:30 – Latte Art Challenge & Mini Brewing Competition (Open to everyone! Great prizes!) 18:30 – Results Announcement/Award Ceremony -20:00 – Closing ※The schedule for the final competition may be subject to slight changes depending on the progress on the day. ️Vote for the coffee of the six finalists and enjoy guest brews. ️In addition, enjoy guest coffees and espresso drinks at the Brew Bar. ■Moderator Celebrity and coffee enthusiast Yoshie Takeuchi / NOG COFFEE ROASTERS CEO Kota Noguchi
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https://prcdn.freetls.fastly.net/release_image/84207/11/84207-11-1222f256570782541de7bc0bd7a6cfe3-890×890.png ▼2025 Finals Special Content Brewguest: Coffee provided by ACID COFFEE, NOG COFFEE ROASTERS
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https://prcdn.freetls.fastly.net/release_image/84207/11/84207-11-801b8d7b168afa7ba8d2a6152e518f9d-890×1112.jpg Interview Feature: Interview Feature: “Ask the Brewing Champion! How to Enjoy Delicious Coffee” A conversation between Mr. Hikita, Editor-in-Chief of Only Roaster, a media sponsor of 1CCC2025, and Mr. Hatakeyama of Bespoke Coffee Roasters, runner-up in the World Brewers Cup 2021, will be held from 1:00 PM. Discussion “Exploring the Appeal of Coffee with Entertainer Yoshie Takeuchi” Starting at 2:00 PM, we are planning a discussion between Standart JAPAN Editor-in-Chief Muromoto, who will be serving as a judge this year, and entertainer Takeuchi, who will be serving as moderator.
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https://prcdn.freetls.fastly.net/release_image/84207/11/84207-11-24348385cce03fbcb3d7903841541b7f-890×1112.jpg Admission Fee: 2,000 yen (Pre-registration via Peatix at the link below is recommended) https://1ccc2025.peatix.com/view Sponsor: GIESEN JAPAN
https://prcdn.freetls.fastly.net/release_image/84207/11/84207-11-ae1bd059956c9dbc8adf11a04a895234-3900×2600.jpg 1CCC 2024 Roster & Barsita Party ■ Company Profile Company Name: Navy Blue Co., Ltd./GIESEN JAPAN Location: 3-14-2 Hiratsuka, Shinagawa-ku, Tokyo Representative: Yusuke Fukuzawa Business Description: Import, sales, and maintenance of coffee roasting machines, planning of coffee-related events