Ed Sheeran x Toei Oedo Line “Oh!Ed! Campaign” to be held!
Warner Music Japan Inc. Press release: September 5, 2025 To Members of the Press Ed Sheeran x Toei Oedo Line “Oh!Ed! Campaign” to be held! ~Oedo Line and Ed Sheeran are livening up Oedo with a unique collaboration between Edo and Ed! ～
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URL: https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-deca6539e640ba5b4c60885c6cb7c063-900×1200.jpg Credit: Petros Studios Message from Ed Sheeran himself “To everyone in Japan, I’m so happy that this collaboration has come to fruition, and I hope you all enjoy it.”
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-6dee51c1e78dd051aecb7321c1a7782e-1627×879.jpg Campaign overview: 1.Oh!Ed! Stamp rally We’re holding a digital stamp rally where you can collect stamps located at six locations, mainly along the Oedo Line. Collect all the stamps and receive limited collaboration merchandise! ■Event period From Monday, September 8, 2020 to Monday, October 20, 2020 ■How to participate 1. Download the Toei Transportation app Android:
https://play.google.com/store/apps/details?id=jp.tokyo.metro.kotsu.toei.naviapp iOS: https://apps.apple.com/jp/app/apple-store/id1499614655 2. Launch the app and select a stamp from the tab. 3. Scan the QR code at the stamp rally spots listed below to receive a stamp. 4. You can check the stamps you’ve collected by selecting “Toei Transportation x Ed Sheeran Oh!Ed! Stamp Rally” from the Event Stamp tab. 5. If you collect all six stamps, you’ll receive an original A4 clear file and be entered into a drawing for a non-sale T-shirt. *Please note that stamp data will not be transferred if you change your smartphone model or uninstall the app. ■Stamp Rally Spots (6 Locations) 1. Kasuga Station/Oedo Line (Near the ticket gate for Bunkyo Civic Center (inside the ticket gate)) 2. Ueno-Okachimachi Station/Oedo Line (near the ticket gate for Shinobazunoike (inside the ticket gate)) 3. Kuramae Station/Oedo Line (near the ticket gate (outside the ticket gate)) 4. Ryogoku Station/Oedo Line (near the ticket gate (outside the ticket gate)) 5. Tochomae Station/Oedo Line (near the information desk (outside the ticket gates)) 6. Toei Transportation Line Select Shop “Toeiro” (outside the ticket gates toward Exits A1 and A2 of Ichigaya Station on the Shinjuku Line) (near the store entrance (outside the exterior wall))
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-4635c2c2f569927efe23da70c8d1319e-198×279.jpg ■Prize (1) A4 clear file *Once you’ve collected 6 stamps, please present the stamp screen at the exchange shop listed below. (2) Non-sale T-shirt *Once you collect 6 stamps, an application form will be displayed. Please apply through the app. *Winners will be announced upon shipping of the product.
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-61e24af423ca40b9cd821517472a1821-410×153.jpg ■Exchange Toei Transportation Line Select Shop “Toei-ro” (Outside the ticket gates toward Exits A1 and A2 of Ichigaya Station on the Shinjuku Line) Business hours: Weekdays 8:00-20:00 / Saturdays 10:00-19:00 *Closed on Sundays and public holidays. 2. Oh!Ed! Official Collaboration Merchandise Sales Official Oh! Ed! Campaign
collaboration merchandise will be sold exclusively at Toei-iro, a select shop along Toei Transportation lines that serves as a stamp rally spot and prize exchange center. In addition to T-shirts, towels, and key chains featuring the iconic and cute logo, we also have the “Play” album in a case featuring the collaboration logo! What’s more, during the campaign, the store will be transformed into an Ed Sheeran-themed shop! The exterior will make a great photo spot, making it a special must-visit for fans. ■Event period From Monday, September 8, 2020 to Monday, October 20, 2020 ■Collaboration Goods for Sale (Toeiro Exclusive) 1. Album “Play” (Limited Edition Jacket) Price: ¥3,300 (tax included) 2. T-shirt (white/black) Price: ¥5,500 (tax included) *The black T-shirt has different specifications than the stamp rally prize listed above. *Sizes: S/M/L/XL 3. Keychain Price: ¥1,650 (tax included) 4. Towels Price: ¥2,750 (tax included) *All items are available in limited quantities. Sales will end early once stock runs out. Thank you for your understanding.
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-158740e467d9aef27c9357baec5ca23a-502×312.jpg Yellow exterior image
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-8f755936e0c02ae357b7b1b9d43a8e20-397×159.jpg Collaboration CD
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-4acaf3f0d06400a722e0fb6f4f04dcbb-403×354.jpg T-shirt
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-4d123801e71eef7ea6be05ea1fa21d5c-639×256.jpg Keychain
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-53644423ab920d9acb015beb8f6074e5-521×204.jpg Towel 3. Oh!Ed! Lineside Store Collaboration Project Collaboration with restaurants and shops along the line! During the promotional period, customers who spend 1,500 yen or more on eligible products at participating stores, or who order collaboration menu items or purchase collaboration goods exclusive to this promotion will receive an original sticker exclusive to this promotion. Take this opportunity to ride the Toei Subway, including the Oedo Line, and enjoy the special menus and merchandise! ■Event period From Monday, September 8, 2020 to Sunday, October 12, 2020 ■Contents Receive a limited edition sticker at either 1 or 2 at the participating stores listed below. 1. Purchase of eligible products worth 1,500 yen or more* 2. Order from the collaboration menu or purchase collaboration merchandise *Please contact each store for details on eligible products. *The list below is a partial list of participating stores. More will be added in the future. For the latest information, please visit the campaign website (https://wmj.lnk.to/OhEdLPts.). ■Participating Stores (Selection) ・HATCOFFEE Offers 3D latte art with an Ed Sheeran motif. Nearest station: Kuramae Station (Oedo Line/Asakusa Line) ・Tokyo Camera Original “Tokyo Camera” pouches are on sale. Nearest stations: Shin-Okachimachi Station on the Oedo Line, Asakusabashi Station on the Asakusa Line ・Chill Cafe Offers an Ed Sheeran collaboration set (sweets and latte). Nearest station: Kachidoki Station on the Oedo Line ・[EKIACO] Kurosawa Musical Instruments Ochanomizu Station Store, Acoustic & Ukulele Hall ・Martin LX Series Acoustic Guitar ・Sheeran BY Lowden Acoustic Guitar Nearest station: Hongo-Sanchome Station on the Oedo Line, Jimbocho Station on the Mita Line/Shinjuku Line ・109 Cinemas Premium Shinjuku 9F Souvenir Shop “POST “CREDIT” Original design label cans “TAG LIVE LABEL” (oolong tea/lemon squash) are on sale. Nearest station: Shinjuku-Nishiguchi Station on the Oedo Line Toeiro Official Oh!Ed! collaboration merchandise (T-shirts, towels, key chains, limited edition album jackets, etc.) is on sale. Nearest station: Ichigaya Station on the Shinjuku Line
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-0b87dcdbeca19735b4e4fbfeb416fef3-181×182.jpg sticker 4. Oh! Ed! Special Design Toei Marugoto Kippu Ticket on Sale We will be selling a “Toei Marugoto Kippu” (Toei Subway All-Terrain Ticket) with a limited-edition design for this campaign, featuring the album “Play.” This is a must-have ticket for fans, allowing them to enjoy a full day of Toei Transportation, focusing on the Oedo Line, the main focus of this campaign! ■About Toei Marugoto Kippu The Toei Marugoto Kippu (Toei Transportation One-Day Pass) is a great value ticket that allows unlimited travel on the Toei Subway, Toei Bus (excluding the Koto 01 line), Tokyo Sakura Tram (Toden Arakawa Line), and Nippori-Toneri Liner in one day. ■Sale Period From Monday, September 8, 2025 (while supplies last) ■Sales Locations Oedo Line: Hikarigaoka, Tochomae, Shinjuku, Yoyogi, Roppongi, Azabu-Juban, Tsukiji Market, Tsukishima, Ryogoku Asakusa Line: Nishi-Magome Mita Line: Takashimadaira Shinjuku Line: Shinozaki, Motoyawata ■Release amount Adult 700 yen Children 350 yen *Sales POPs will be posted around the ticket vending machines. ■Number of copies released Total 10,000 pieces
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-3e4beb5b3466ecb430a6ee40e0be897a-726×851.jpg Toei Marugoto Kippu 5. Oh! Ed! Museum Train (Media Liner) Operation Ed Sheeran takes over an entire Oedo Line train! It’s like a moving Ed Sheeran museum! From Ed Sheeran’s history to an in-depth look at his new album “Play,” and even a trivia quiz about Ed Sheeran, there’s plenty to enjoy while you ride and watch. ■ Operation period From Monday, September 8, 2020 to Sunday, October 12, 2020 *Operation status cannot be checked. ■Contents Car 1: The Ed Sheeran Story A narrative vehicle that chronologically traces Ed Sheeran’s life and musical journey from the origins to his latest album, “Play.” A moving history museum that depicts each phase of his life: childhood dreams, breakthrough, global success, introspection, and regained freedom and playfulness. Car 2: Ed Has a History The “Discography & Japan Tour Car” looks back on Ed Sheeran’s musical career through his albums and live performances in Japan. Introducing past albums and a record of their journey in Japan from their first visit to the Tokyo Dome. Car No. 3: What I wanted to say with “Play” A “concept vehicle” that delves into the core of the latest game, “Play.” The message expresses the fusion of music from around the world and the original power of Ed’s own voice and guitar. The exhibit inside the vehicle conveys the emotions, colors, and moments that Ed himself put into the album. Car 4: Travel the world listening to “Play” / New release introduction car A “song story car” that delves deep into the world of “Play.” The exhibit inside the train introduces the appeal of the album, including its fusion with multiple cultures, the origins of the vocals, and the background to its creation. Car 5: A musical journey on the Oedo Line This “experience-based car” features the titles of songs from “Play” designed with station signboards as its motif, allowing passengers to enjoy a performance that blends music with the station atmosphere. Car 6: This song is perfect for you This is a participatory car that uses a diagnostic format to find “the perfect song for you” through “play.” The interior of the train features a questionnaire chart based on mood, personality, and musical preferences, suggesting the perfect song for each passenger! Car 7: You Can Become Dr. Ed This learning and challenging car offers quizzes on trivia about Ed Sheeran and behind-the-scenes stories about his work, allowing passengers to become “Dr. Ed.” The car also features exhibits that will help you discover things you didn’t know about Ed Sheeran. Car 8: A Thorough Analysis of the Oh!Ed! Campaign The entire Oedo Line x Ed Sheeran “Oh!Ed! Campaign” is condensed into one car. The “Campaign Guide Vehicle” allows you to check at a glance how to enjoy the campaign, including limited CDs, stamp rallies, one-day passes, collaboration goods, and special collaboration projects with stores along the line. *Please refrain from doing anything that may cause a nuisance to other passengers, such as when driving or moving inside the car when it is crowded. ■アルバム『プレイ』情報 Release date: Friday, September 12, 2025 Price: 3,300 yen (tax included) WPCR-18746 Ed Sheeran begins a new chapter! The latest release from the “Mathmatics” series, “Play,” is a transformative pop album full of joy and color that fuses music and roots from around the world! Ed Sheeran, who completed the
“Mathmatics” series of “ ”, “x”, “÷”, “=” and “-“, will release his latest album “Play” as a new phase in 2025. This work combines his musical roots in Irish folk with the musical cultures he has encountered in India, Persia, and other places, resulting in a work that is both universal and innovative. Through collaborations with producers from around the world, he takes on new sounds while still maintaining familiar melodies that take him back to his roots. Ed, who says, “I valued just having fun,” created this album after going through a dark period, and it clearly reflects his love for music, the joy of life, and his current role as a father. “Play” is a piece that symbolizes 2025, created by him who is not afraid of change and continues to expand his artistry.
https://prcdn.freetls.fastly.net/release_image/103318/28/103318-28-907c7905a1fdaecec961405fa1cfe85a-1200×1200.jpg ■都営交通アプリについて The Toei Transportation App provides useful information such as the real-time running location and status of each Toei Subway train, information on station premises, etc., as well as information on the Tokyo Sakura Tram (Toden Arakawa Line), Nippori-Toneri Liner, and Toei Bus. In addition, with the digital station stamp function, you can collect station and stop stamps by reading the QR codes posted at Toei Subway, Nippori/Toneri Liner stations, and Tokyo Sakura Tram stops. Please take advantage of it when you go out. (URL)
https://www.kotsu.metro.tokyo.jp/pickup_information/app.html *”QR code” is a registered trademark of Denso Wave Co., Ltd.
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