[East Japan Railway Company] We’re collaborating with Hinatazaka46 ARENA TOUR 2025 “MONSTER GROOVE” Miyagi performance! East Japan Railway Company Press Release: September 5, 2025 We’re collaborating with Hinatazaka46’s ARENA TOUR 2025 “MONSTER GROOVE” Miyagi performance! ○In its medium- to long-term business growth strategy “Beyond the Border,” announced in June 2024, the JR East Group aims to create mobility through a “content axis” that connects diversifying hobbies and preferences, and to revitalize traffic between urban and regional areas. ○ As part of this, we will be holding a tie-up project (hereinafter referred to as “this project”) in conjunction with Hinatazaka46’s ARENA TOUR 2025 “MONSTER GROOVE” Miyagi performances (held on Saturday, September 20th and Sunday, September 21st). Enjoy a variety of events, including a “Hinatazaka46 Digital Stamp Rally” at five stations in Miyagi Prefecture, “Shinkansen-exclusive audio content available only to passengers on the Tohoku Shinkansen,” and a “Shopping Campaign where you can win a limited-edition card face to customize your Mobile Suica!” ○Following this project, we are also planning a tie-up project to coincide with Hinatazaka46’s ARENA TOUR 2025 “MONSTER GROOVE” Tokyo performances (held on November 19th (Wed), 20th (Thurs), and 21st (Fri)). Details will be announced separately. 1. Campaign Title Hinatazaka46 ARENA TOUR 2025 “MONSTER GROOVE” Miyagi Performance TRAIN Campaign
https://prcdn.freetls.fastly.net/release_image/17557/1221/17557-1221-80792afab010a1082e12e0dd1689f2b2-2268×1062.jpg
https://prcdn.freetls.fastly.net/release_image/17557/1221/17557-1221-b479cdc0a3e846ad03eaaed5401c04c6-1024×768.jpg [Poster image]
https://prcdn.freetls.fastly.net/release_image/17557/1221/17557-1221-2469c459e85fb5f23ea0a480d20afb24-768×768.jpg *Please include member images in the image section. A signature will be included. ■Participation URL For details, see ■Special Project During the campaign period, if you enter the campaign on the JRE POINT website, which can be accessed from the banner displayed after logging in to the Hinatazaka46 Digital Stamp Rally, 1,000 people will be entered into a lottery to win 500 JRE POINTS (limited-time points). *Winners will be announced upon receiving points. *The points awarded are limited-time points that can be used for a limited time. Points will be awarded from early November 2025 onwards and will expire at the end of February 2026 (planned). (2) Shinkansen-exclusive audio content When you ride the Tohoku Shinkansen, you can experience exclusive audio content by Hinatazaka46 members, available exclusively on board the Shinkansen, using the audio AR service “Locatone (TM).” (This service is available on all Shinkansen trains that pass through the following sections.) [Between Nasushiobara Station and
Shin-Shirakawa Station] Kuramori Hinano and Sakai Niina [Between Shin-Shirakawa Station and Koriyama Station] Katayama Saki and Takai Lixiang [Between Koriyama Station and Fukushima Station] Hina Kawata and Konoka Matsuda [Between Fukushima Station and Shiroishi-Zao Station] Mizuki Ota and Yua Sato [Between Shiroishi-Zao Station and Sendai Station] Yoko Shogenji and Yoko Watanabe Lina
https://prcdn.freetls.fastly.net/release_image/17557/1221/17557-1221-9f76b598125d9617bb8c29790afa6b4d-678×533.png (3) Get a limited-edition card face to customize your Mobile Suica! Shopping Campaign If you make five purchases using your Mobile Suica registered on the JRE POINT website during the campaign period, you will receive a limited-edition card face with an original Hinatazaka46 design to customize your Mobile Suica. If the number of participants exceeds 30,000, a lottery will be held. *You must enter the campaign via the JRE POINT website at the URL below.
https://www.jrepoint.jp/campaign/0061001696/
https://prcdn.freetls.fastly.net/release_image/17557/1221/17557-1221-6d9a7b9fccd065ae0fa0d94dc6f72cfc-1820×841.jpg (4) Special announcement broadcast inside Sendai Station A special announcement by Hinatazaka46 members Hinano Uemura and Mikuni Takahashi will be broadcast at Sendai Station.
https://prcdn.freetls.fastly.net/release_image/17557/1221/17557-1221-3bb070bd333dca0c7715489299ef92a6-1920×1080.jpg 5) Installation of special Hinatazaka46 member solo panels Special solo panels of 10 Hinatazaka46 members will be installed at “tekute Sendai” in Sendai Station and “S-PAL Sendai.” Implementation period: Monday, September 15, 2025 – Tuesday, September 30, 2025 During the business hours of the installation location For details on
installation locations, etc., please refer to the attached document.
https://prcdn.freetls.fastly.net/release_image/17557/1221/17557-1221-dd422ca2dac53e7015e55c1a3fe0e3c9-1024×768.jpg *For details on (2) to (5), please refer to the attached document. (Reference) JR East’s vision through its “content-based” approach JR East will leverage the Group’s strengths, such as the relationships it has cultivated with local residents and its broad network spanning all of East Japan, to create traffic through a “content-based” approach that connects with diversifying hobbies and preferences. By leveraging the power of content to stimulate traffic between urban and rural areas, we will not only grow linked content, but also expand tourism spending, create an exchange population, and foster a connected population, leading to the revitalization of the entire eastern Japan region.
https://prcdn.freetls.fastly.net/release_image/17557/1221/17557-1221-6cdb92e88bfa1e748fe59921431d95cc-691×326.png ◆Campaign details: See attachment ○Audio content exclusive to Shinkansen trains ■Implementation Route: Tohoku Shinkansen (north of Utsunomiya) ■Usage Procedures 1: Install the audio AR app
“Locatone(TM)” 2: Prepare your smartphone and earphones 3: Start the tour. 4: After achieving the above, you will automatically hear exclusive audio content from members as the Shinkansen approaches an intermediate station. (There are 5 types of audio) ■Notes – Please be sure to turn on the GPS function on your smartphone when
participating. – Audio content will be heard shortly before arriving at the spot station. – Do not stop the tour while on the Shinkansen. If you stop, select “Continue” to resume. – You may not be able to unlock spots in areas with unstable communication, such as when traveling through a tunnel. – If you are experiencing problems, such as being unable to capture some audio, please contact us directly using the Locatone inquiry form. ■What is Locatone? Locatone is a new audio experience service that utilizes Sony technology to blend virtual world sounds with the real world. When you start the content on your smartphone and visit a specific location, voices and music will automatically play based on your location. Listening to the sounds while exploring the city will help you discover new charms and ways to enjoy it. Locatone official website:
https://www.locatone.sony.net/ *Locatone is an application provided by SoVeC Corporation. *”Locatone” is a trademark of Sony Group
Corporation or its affiliates. ○Receive a limited edition card face to customize your Mobile Suica! Shopping Campaign ■Other – Registered Mobile Suica cards are eligible. – Requires at least five shopping transactions. The amount of each transaction does not matter. – Winners will receive a limited-edition card face in the Mobile Suica app around early November 2025. (You can select and set your card face design in the “Suica Design Selection” menu within the app.) – Winners will be announced with the gift of a card face for their eligible Mobile Suica. (We will not respond to inquiries regarding winning.) – You can only change the card face of the Suica card you have won onto the card you entered. Even if you have multiple Mobile Suica cards, you cannot change the card face of any Suica card other than the one you entered and met the participation conditions for. – The period during which you can change into the limited edition card face is scheduled to be from after each design is given out until late July 2026. – As a general rule, the card faces of the iOS “Suica
Application” and Android(TM) “Mobile Suica App” are eligible for customization. – This offer does not apply to those who cancel their Mobile Suica membership before the card face gift is given. – Customization of the card face may not be possible depending on your usage environment. – The application period, announcement of winners, and card face validity period are subject to change. – This campaign may be changed or canceled without notice. Special announcements on the premises at ○ stations ■Notes – The broadcast will be conducted using pre-recorded audio. – The broadcast may be canceled depending on the operating conditions on the day. Thank you for your understanding. ○Installation of special Hinatazaka46 member solo panels ■Installation location [Tekute Sendai, 1st floor, Sendai Station] Next to the escalator next to Petit La Fine, next to Freshness Burger, north entrance, next to the charging spot, south entrance of Tekute Dining
https://prcdn.freetls.fastly.net/release_image/17557/1221/17557-1221-5dfe82aee08438698efa66fe1748b410-3380×1108.png [S-PAL Sendai] Main building, 1st basement floor, “Restaurant Area” rest area, Main building, 1st basement floor, Ekichika Kitchen, elevator corridor, Main building, 1st floor, next to the south side escalator, East Building, 3rd floor, Mori Dining, next to the elevator. East Building, 3rd floor, central aisle space.
https://prcdn.freetls.fastly.net/release_image/17557/1221/17557-1221-ff02b4e80069edecd49ab470c6fd4201-1920×884.png *Suica and Mobile Suica are registered trademarks of East Japan Railway Company. *Android is a trademark of Google LLC. *All images and illustrations are for illustrative purposes only. Press release attachments
