【ICA】 The world of the TV anime “Witch Watch” meets traditional crafts – “Witch Watch Japanese and Traditional General Goods Store” pop-up shop opens in Osaka and Tokyo ICA Press Release: September 5, 2025 To Members of the Media The world of the TV anime “Witch Watch” meets traditional crafts – “Witch Watch Japanese and Traditional General Goods Store” pop-up shops open in Osaka and Tokyo IC Agency Co., Ltd. (Shibuya-ku, Tokyo) is
collaborating with Career Consulting Co., Ltd. (Koreiiwa) to open a pop-up shop, “Witch Watch: Japanese and Traditional General Goods Store – WITCH WATCH JAPAN TRADITION,” combining the TV anime “Witch Watch” with traditional Japanese crafts, at the Animega x Sofmap Akihabara Amusement Hall and the Animega x Sofmap Namba Store from Friday, September 12th to Tuesday, September 30th, 2025.
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This pop-up shop, “Witch Watch: Japanese and Traditional General Goods Store – WITCH WATCH JAPAN TRADITION -,” is a unique attempt to combine the global popularity of the TV anime “Witch Watch” with traditional Japanese crafts. It will be open to a wide range of customers, including tourists visiting Japan, as a place where they can simultaneously experience the world of the anime and the charm of Japanese “wa” culture. In addition, in recent years, Japan’s content industry, including anime, has grown beyond mere niche culture into a major global soft power. From 2023 onward, the global anime market is expected to explode, reaching a record-breaking size of approximately ¥3.4 trillion/$23 billion in 2023, with more than half of that revenue coming from overseas. As such, Japanese anime is no longer limited to domestic demand; the industry is driven by support and revenue from overseas markets. This project responds to this growing global interest in “wa” (harmony). We aim to use entertainment as a starting point to promote traditional Japanese culture to the world and contribute to the preservation and inheritance of cultural assets. Together with our collaborating partner, Career Consulting Co., Ltd. (Koreiiwa), we hope to bring the appeal of “Witch Watch” and “wa” (harmony) to as many people as possible. *The TV anime “Witch Watch” began airing in April 2025 and is currently in its second season. It is a notable work that has received high praise on major overseas streaming sites. ~Synopsis~ Otogi Morihito, a high school student with the powers of a demon, lives with his childhood friend Nico, a witch in training, as her familiar! Nico is thrilled to be reunited with her childhood friend, but Morihito has a mission as her familiar: to protect Nico from a prophesied disaster… Nico’s magic causes unpredictable trouble, and a boy and girl of marriageable age live together… A difficult and mysterious life awaits! Currently airing every Sunday from 5:00 PM On 28 MBS/TBS affiliated stations nationwide ■Event Name:”Witch Watch Japanese and Traditional General Store -WITCH WATCH JAPAN TRADITION-” ■Event
Locations:Animega x Sofmap AKIBA Amusement Hall, Animega x Sofmap Namba Store ■
Dates:Friday, September 12th, 2025 – Tuesday, September 30th, 2025 ■Business Hours: ・Animega x Sofmap AKIBA Amusement Hall 11:00 – 20:00 ・Animega x Sofmap Namba Store 11:00-20:00 【IC Agency Company Overview Company Name: IC Agency Inc. Representative: Hiroyuki Akiyama Head Office: 3-57-6 Yoyogi, Shibuya-ku, Tokyo 151-0053 Grand Foret 303 Capital: 97,425,000 yen Main business activities: Merchandising, distribution, neighboring rights management, copyright management Date of establishment :February 2000 ICA URL:
https://www.icagency.net/
