[Tamanohikari Sake Brewery Co., Ltd.] “An art exhibition to enjoy with sake” presented by Tamanohikari Sake Brewery, founded 350 years ago — TAMANOHIKARI 350×PROJECT ART EXHIBITION 2025 —
Tamanohikari Sake Brewery Co., Ltd. Press Release: September 7, 2025 Tamanohikari Sake Brewery, founded 350 years ago, presents “An Art Exhibition to Enjoy with Sake” — TAMANOHIKARI 350×PROJECT ART EXHIBITION 2025 — Held for two days only, September 27th and 28th. A new sake culture from Shibuya, combining traditional sake brewing with contemporary art. Image
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participating creators and sake tastings. Experience the allure of a new sake culture where traditional sake brewing and contemporary art intersect. • Exhibition and sale of works by creators participating in the 350× Project • Series 3 creator announcement • Sake tasting and sales • Artist Support Purchase Project About the Artist Support Project~
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-037ff5554b9de0e6b76855c13400327a-1292×1078.jpg In addition to selling works by participating artists, this exhibition will also introduce a system that allows you to support artists through the sale of original “350x Project” merchandise. Specifically, they will sell alcoholic beverages from the “350 /350x” series and artist-labeled can badges, with a portion of the profits going back to the artists. By providing a system that allows visitors to easily participate in support, we hope to encourage artists to continue their activities and further their development.
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https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-521ac16465d7b041b7c0964974975213-981×981.jpg The Aims of the “Art Exhibition to Enjoy with Sake” – The Role of Alcohol in Connecting the Ordinary and the Extraordinary Alcohol has been an integral part of people’s lives since ancient times. At festivals and in the arts, it has connected people and enriched their sense of cultural appreciation. Sake and art both stimulate our sensibilities. Their fusion creates an unprecedented cultural experience. Raising a sip in front of the artworks brings together the senses of sight and taste, gently opening the mind. Sake releases the viewer’s emotions, expands the imagination, and helps immerse oneself in the world of the artworks. This exhibition will create a moment of deep resonance and immersion that cannot be achieved by simply viewing the artworks or simply sipping sake. Art exhibition featuring a diverse range of artists This exhibition features artists from a variety of backgrounds, including Japan, Korea, and Thailand. A diverse range of genres, including painting, digital art, video, and music, will be brought together, featuring works that move between tradition and modernity, and the real and virtual. This space, where resonance transcends the boundaries of culture and genre, is a rare opportunity to experience the current state of international art. With a sake in hand, enjoy the “transboundary power of art” woven by artists who transcend national borders and fields of expression. ◆Introducing Participating Creators / From Season 2
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-d6b869ce3d5113c5c52c0f8e9485cfdc-800×800.jpg Colorful U-go / Japan Colorful U-go / Japan In 2021, he decided to become an artist. Driven purely by his passion, he continues to express the ideal art he envisions in his mind into the real world. He practices and draws every day, training his artistic ability, which is a skill that can be infinitely improved. Instgram 三五〇× Colorful U-go
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-3a4733c06c6c668bcf803704d309752e-800×800.jpg PORA / Korea PORA / South Korea Based in Seoul, South Korea, she focuses on painting, including illustrations for publications and design. With a background in Japanese literature and picture books, she creates works based on the theme of “courage,” the ability to push one’s heart forward. Instagram 350× PORA
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-a8fb47e7aba788291f570afa5e0ed583-800×800.jpg SAICCHEEE / Japan SAICCHEEE / Japan An artist from Okinawa. His work combines cutting-edge 3D CG with the traditional printing technique of silkscreen printing, blending digital and traditional to express a sense of nature. Instagram 350× SAICCHEEE
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-f470b85878e91c01d73484d514376d24-800×800.jpg Seta / Japan Seta / Japan He wrote the original story and sang the theme song for the film “Manga Artist, Cat Mamoru.” His creative work spans different fields, including video and music, and he delivers works that combine storytelling and visuals. Instagram 三五〇× Seta ◆Introducing Participating Creators/From Season 1
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-ae5d47e6de1e8a58d3aa664f1c4ed6a4-800×800.jpg Lili Tae / Thailand Lili Tae / Thailand An artist based in Bangkok, Thailand. Mediating dreams and the unconscious, he paints familiar objects and landscapes with a peculiar twist, creating narratives. He expresses his experiences using both digital and print-based methods. Instagram 三五〇× Lili Tae
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-b8457ac72872a614d2c4c241daec1c6f-800×800.jpg Takakura Kazuki / Japan Kazuki Takakura / Japan Incorporating a variety of forms of expression, including video games, pixel art, and NFTs, he reinterprets Eastern thought, rewriting the rules of contemporary art, creating new value for digital data, and creating works that explore the aesthetics of character variation (character matrix). Instagram 350 × Kazuki Takakura
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-7e1afa402d609203cf03567db0ed0ef5-800×800.jpg Muneatsushi / Japan Muneatsushi / Japan He creates illustrations that combine a Japanese aesthetic influenced by the world of picture scrolls and ukiyo-e with vibrant colors and an analog feel. He expresses well-known Japanese folk tales in never-before-seen visuals, promoting “Japanese culture” both domestically and internationally. Instagram 350× Mune Atsushi
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-ea1ae4be68950bd7181bba7d1230d740-800×800.jpg Noboru Hotta / Japan Noboru Hotta / Japan He built his career as an art director at Konami and Gala, and has been involved in numerous famous works. He began painting seriously in 2019. Focusing on CORE space-time art, he aims to fuse art and games, creating original works that will have a global impact. Instagram Sango × Hotta Noboru About Sake ~Why is this project being carried out?~
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-a2412d8061c7efb00d95a19ca0081a25-3900×2940.jpg Tamanohikari Sake Brewery, preserving traditional sake brewing The sake market has been shrinking over the past 50 years, posing a threat to traditional culture. At Tamanohikari Sake Brewery, we feel a strong sense of mission to connect sake culture to the future, especially with the inscription of “traditional sake brewing” on the UNESCO Intangible Cultural Heritage list in 2024. While producing
approximately 5,000 koku of sake per year (equivalent to approximately 500,000 1.8L bottles), this project was launched with the aim of maintaining a passion for handcrafting and restoring the originality and creativity of craftsmanship. Furthermore, through collaboration with a variety of creators, we aim to bring sake to the attention of a wider audience, not just as an “entrance” but as an “exit,” and to cultivate a new fan base. Sango × project site Why Japanese Sake “Sango 0 /Sango 0×” is special The “350 /350x” sake series was created to commemorate the 350th anniversary of Tamanohikari Sake Brewery. In the “350x Project,” white bottles are treated as “canvases,” and labels feature original artwork by artists. Each series is unique in both flavor and theme. For example, Series 1 is based on the theme of “love,” and by linking the taste with the label design, it is a product that allows you to enjoy sake as a special, “once in a lifetime” encounter. Meaning of artist labels
https://prcdn.freetls.fastly.net/release_image/96911/10/96911-10-966b5de71d03070d904331e3d4643bda-1024×1024.jpg The art label for the “350x Project” is not merely decorative, but symbolizes the multiplication of Tamanohikari Sake Brewery and its creators. The logo, in which a “ ” (plus) is rotated 45 degrees to become an “x” (cross), represents new value created through synergy, as well as a spirit of co-creation and a leap into the future. Furthermore, by using different art for each series, the brand packages the experience of a “once-in-a-lifetime encounter.” This also creates a new connection between consumers, art, and sake.
Tamanohikaru Sake Brewery takes pride in its 350 years of history and continues to challenge itself not just to preserve tradition, but to evolve it. Enriching lives with sake. Creating new connections with the traditions of sake. Going forward, we will continue to pursue various possibilities and take on new challenges. Come experience the new world of sake created by the “350x Project.” Event overview TAMANOHIKARI 350×PROJECTSAKE-ART EXHIBITION Sake Breweries × Creators “An Art Exhibition to Enjoy Along with Sake” Date and Time: 2025 September 27th (Sat) 14:00-18:00 September 28th (Sunday) 11:00-18:00 Venue: 404 Not Found 1-4 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031 Shibuya Sakura Stage SHIBUYA SIDE 4F Participation fee: Free admission Host: Tamanohikari Sake Brewery Co., Ltd. Co-hosted by: Skeleton Crew Studio Cooperation: 404 Not Found Shibuya Play Area Production Committee, General Incorporated Association RelatedPublication information • • SAKE TIMES: Looking ahead to the next 350 years, we aim to become a “sake brewery that supports makers” – Kyoto’s Tamanohikari Sake Brewery’s “350×” project begins by combining different talents • note (Counterattack of a 350-year-old sake brewery “350 PJ”): What I feel now after launching the 350× project Company profile ●Tamanohikari Sake Brewery Co., Ltd. 代表者名：羽場洋介 所在地
：京都市伏見区東堺町545-2 公式サイト：https://tamanohikari.co.jp/ ●Skeleton Crew Studio Co., Ltd. Representative name: Masahiko Murakami Address: 110 Machigami-cho, Nakagyo-ku, Kyoto City Official website:
https://www.skeletoncrew.co.jp/
• Drink alcohol only after turning 20 • Drinking and driving is prohibited by law • Drinking alcohol during pregnancy or breastfeeding may have a negative effect on the development of the fetus and infant. ◆Contact for inquiries regarding this matter Tamanohikari Sake Brewery Co., Ltd. Person in charge: Yamakawa TEL：075-611-5000
Email：tamanohikari@otoiawase.jp