Children produce a bookstore!? “Children’s Bookstore Production” will be held at Ogaki Bookstore from February 2025!

Children produce their own bookstore!? “Children’s Bookstore Production” to be held at Ogaki Bookstore from February 2025! ​
Scop Co., Ltd. Press release: September 8, 2025 To Members of the Press Children can produce their own bookstore! ? “Children’s Bookstore Production” will be held at Ogaki Bookstore from February 2025! Scoop School and Ogaki Bookstore are collaborating on a project! Children choose books, design the sales floor, and create POP displays and posters. This is a new form of community, education, and creativity. SCOOP Co., Ltd. (Minato-ku, Tokyo; CEO: Hiroki Okamoto) and Ogaki Shoten Co., Ltd. (Kyoto City, Kyoto Prefecture; President and CEO: Masao Ogaki) will be holding the “Children’s Bookstore Produce” project, in which children plan and design bookstore sales floors, at five Ogaki Shoten stores (Kyoto and Shiga areas) starting in February 2025. This is a new initiative that connects the community, education, and creativity by creating sales floors that utilize children’s sensibilities. Children will put what they’ve learned at Scoop School into practice in the real world. This project involves designing and implementing everything from book selection and shelf construction to book reviews, point-of-purchase (POP) design, and art object creation for a local bookstore. In-store sales will last for one month, starting in February 2026. However, from September to January, after completing the creative learning experience at Scoop School, children will visit stores, develop concepts, select books, and create POP designs.
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★Background With the advancement of the digital society, children’s reading habits and opportunities to visit bookstores are declining. On the other hand, reading experiences gained through “serendipity” are important opportunities to enrich life. We believe that interacting with books and visiting bookstores from an early age has a significant impact on children’s learning and life. The “Children’s Bookstore Produce” program, born from this background, aims to foster the joy of books and the habit of visiting bookstores by having children plan and manage the sales floor themselves. Rather than simply selecting a book, the process of thinking about “why do you want adults to read this book?” and “how can you display it to pique their interest” is itself a great learning opportunity for children. Furthermore, when friends, parents, and local residents experience the results in bookstores, it sparks conversations between parents and children and spreads reading-centered interaction throughout the community. This project also serves as a catalyst for reconnecting children, adults, and the community.
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https://prcdn.freetls.fastly.net/release_image/71832/11/71832-11-575fcacaf7bc3f97158dfc38aec79a31-1200×900.jpg ★Project overview “Children’s Bookstore Production” is a project-based learning (PBL) program in which children select books, design a sales area, and create catchy slogans, POP displays, and posters. Children don’t just create a sales area; they learn real-world skills such as “changing perspectives,” “deepening ideas,” “communicating in words,” and “collaborating with others” from active professionals. They then put their knowledge into practice in the real world, from the perspective of a bookstore owner, through the planning, production, management, and review process.
https://prcdn.freetls.fastly.net/release_image/71832/11/71832-11-49eca5aaf0842ea09d68a06632498a11-1024×768.jpg This photo is from the “Children’s Bookstore Produce” project we previously conducted. The children came up with the catchphrase, “Adults! Kids want you to read this!” and we planned the design to appeal to adults from a child’s perspective. Theme: “Children’s Bookstore Production” Target audience: Elementary school students to junior high school students Date: One month from Saturday, February 1, 2025 to Friday, February 28, 2025 Stores: All Ogaki Bookstores (AEON MALL KYOTO, AEON MALL Kyoto Katsuragawa, AEON MALL Kitaoji, FOREO Otsu Ichiriyama, and Book Pal Yamashina) Contents: – Book selection (children’s books, fiction, business books, paperbacks, comics, etc.) – Sales floor concept design, layout design – POP, poster, and object production – Challenge to achieve monthly sales targets
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https://prcdn.freetls.fastly.net/release_image/71832/11/71832-11-02afd6379a6f2ae2f4ed1b9cfe14cca5-1910×2700.png ■What is Scoop School?
https://prcdn.freetls.fastly.net/release_image/71832/11/71832-11-a38d2e70c8769f179415b0be406e9888-3900×2663.jpg SCOOP School is a “creative inquiry school” run by SCOOP Co., Ltd. We offer programs that combine professional knowledge and creative ideas with the aim of cultivating “creativity that can be utilized in society – the sensitivity and power to create answers in a world where answers do not exist.” [Scop School] https://schopschool.jp/ Children are challenged with questions that have no correct answer, think based on information, collaborate with their peers, and engage in repeated trial and error. – Broaden their perspectives. ・Deepen ideas ・Verbalize ・Realize it as a team We will develop the following skills. This is an opportunity to put the skills you’ve developed at Scoop School to use in the real world. To participate in “Children’s Bookstore Produce,” please apply via the URL below. Dates and times vary depending on the classroom, so please select the classroom nearest you. [Children’s Bookstore Production Application Form] https://pro.form-mailer.jp/lp/93f4b6d2339085
■ Expected Effects ★ For Children: Children who learn creative work at Scoop School will gain experience tackling real-world questions with no right answers and learning to think and make decisions for themselves. ★For parents and the community: It will be an opportunity to spread a reading culture at home and in the community. ★For bookstores: It will attract new customers, including children and parents, and strengthen its role as a community hub. ■Future Developments Our collaboration with Ogaki Bookstore marks a major first step for this project. Rather than a one-off initiative, we hope to continue holding this as an annual event, allowing us to watch children grow and foster a culture of “children’s bookstore
production” that is deeply rooted in the community. We hope that this will become a regular event for parents, children, and local residents, leading to more visits to bookstores and a revival of reading habits. Furthermore, starting with this initiative at Ogaki Bookstore, we plan to expand to bookstores in other regions, including Ibaraki and Iwate. This new form of community, education, and creativity combines community, linking children’s learning to local vitality and fostering a sustainable movement that spreads across the country. ※If you are a bookstore or publisher interested in this project and would like to consider expanding it to other areas, please contact us at the address listed below. We look forward to working with you as a partner to spread the culture of reading in the local community.
■Company profile
https://prcdn.freetls.fastly.net/release_image/71832/11/71832-11-2b996ab5bcfc2998612f5251fa99ad6f-3508×2481.png SCOP Co., Ltd. Address: FAD20-2F, 4-12-5 Akasaka, Minato-ku, Tokyo Established: November 2020 Business: Operation of SCOP School / Development of learning environment support tools / Development of practical creativity development content https://schopschool.jp/
https://prcdn.freetls.fastly.net/release_image/71832/11/71832-11-0540ffbb16659d07f71410e1cb4c5412-1069×389.jpg Ogaki Shoten Co., Ltd. Address: 14 Koyamakazusa-cho, Kita-ku, Kyoto-shi, Kyoto Prefecture Established: July 1942 Business: Sales and rental of books, magazines, stationery, CDs/DVDs, and trading cards, community interaction activities, gallery management, food and beverage businesses, and more. https://www.books-ogaki.co.jp/ ★Contact for inquiries regarding this matter SCOPP Co., Ltd. Public Relations: Miura/Yara Email: info@scopschool.com