Minichestra Inc. Releases promotional video featuring music by Minichestra, showcasing the charms of Niseko Town, Hokkaido’s green season

Minichestra Co., Ltd. releases promotional video showcasing the charms of Niseko Town, Hokkaido’s green season, set to music by Minichestra ​
Minikestra Co., Ltd. Press Release: September 8, 2025 A promotional video featuring music by Minichestra has been released, showcasing the charms of Niseko Town, Hokkaido’s green season. ~ Minichestra will release a tourism promotional video that uses the power of music and video to convey the multifaceted charms of Niseko Town, including its abundant nature from spring to autumn and its sustainable initiatives. ~ Minichestra Co., Ltd. (Shibuya-ku, Tokyo; CEO: Dai Odawara), which operates the small professional orchestra “Minichestra,” has released a Niseko Town tourism
promotional video as part of a cultural collaboration project that has been undertaken in collaboration with Niseko Resort Tourism
Association Co., Ltd. (Niseko Town, Abuta District, Hokkaido; CEO: Shinichi Shimoda) since 2021 to promote tourism and regional development through “regional exchange” and “music.”
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■ Minichestra and Niseko Town’s Initiatives Since 2021, Minichestra has been working with local residents to produce promotional videos that convey the charm and individuality of Niseko Town. Our goal is not just to capture beautiful scenery, but also to carefully portray the thoughts and daily stories of the people who live, work, and study in the town. Niseko Town, originally developed as a ski resort, has a strong image as a “winter tourist destination,” but its charm extends beyond winter. From spring to summer, fresh greenery sprouts, and in autumn, the mountains are colored by fiery red leaves. It’s a place where you can enjoy activities and beautiful scenery in the great outdoors. Niseko Town boasts world-class nature and four rich seasons: the budding buds of spring, the clear blue of summer, the colorful autumn, and the blanket of snow. To share the charms of this land with the world, we are collaborating with Minichestra, a group that has engaged in social initiatives both domestically and internationally through music, to produce a tourism promotional video.
https://prcdn.freetls.fastly.net/release_image/44024/19/44024-19-d11a9742670a48aeb9ea0ef835788622-1000×650.jpg ■ Video Theme The video being released this time has a theme that condenses the charm of Niseko Town’s green seasons (spring, summer, and autumn). • “Summer in Niseko Town” • “The Joy of Agriculture and Harvesting in Niseko Town” • “Sustainable Tourism” “ “The Joy of Agriculture and Harvesting in Niseko Town” and “Sustainable Tourism” feature original arrangements of classic pieces by Minichestra. “Niseko Town’s Agriculture and the Joy of Harvest” depicts the agricultural practices and harvest joys of Niseko by following the process of pumpkins from sowing seeds to cultivation and displaying them as Halloween decorations. “Sustainable Tourism” also captures a bicycle tour through the magnificent natural scenery, beautifully portraying an environmentally conscious tourism style through music and video. In this way, this video maximizes the multifaceted charm of Niseko Town’s green season through the power of Minichestra’s music and video.
https://prcdn.freetls.fastly.net/release_image/44024/19/44024-19-e772c5d112454d960243d556bc61b46a-1000×650.jpg ■ Background to the Promotional Video Production The videos we have produced so far have used the power of music and visuals to portray Niseko Town’s abundant nature, internationality, diversity, and the warmth of its people. These videos have been used in a variety of areas, including tourism, immigration, education, and regional development. In producing the videos, we focus on conveying “the real Niseko Town,” capturing the voices of townspeople, everyday scenes, local resources, and local projects. These videos capture the authentic lives of the people living in Niseko Town. We strive to create videos that evoke empathy and discovery, and that leave a lasting impression on viewers. In addition, we provide opportunities for local businesses and children to be involved in the production, making the video production itself a learning opportunity for rediscovering the charms of the region. The videos produced were posted on YouTube and other platforms, and as of July 2025, they have been viewed a total of 7 million times by viewers both in Japan and overseas.
About Minikestra Co., Ltd. With a vision of “creating a town where music is close at hand,” we aim to create new value and appeal through music. Minichestra, with its unique instrumental arrangement consisting of violin, cello, double bass, flute, and piano, actively promotes and realizes initiatives related to international exchange, cultural development, regional revitalization, education, well-being, and the SDGs, and has received high praise both in Japan and overseas. The group continues to build close ties with local communities through concerts, educational programs, and social contribution activities both in Japan and overseas. The group also actively communicates with its international fan base using the internet and social media. Website: https://www.minichestra.com/ Niseko Town x Minichestra : https://www.minichestra.com/nisekotown-minichestra-project Founding story: Instagram : https://www.instagram.com/minichestra/ YouTube : https://www.youtube.com/@officialminichestra3501 X (old Twitter): https://x.com/minichestra About Niseko Resort Tourism Association The Niseko Resort Tourism Association, formerly a voluntary association of Niseko Town, was established on September 1, 2003, with Niseko Town and Niseko Town residents each holding 50% of the investment. It is the first tourism association in Japan to be incorporated as a joint stock company. By leveraging the various resources of Niseko Town, we support the town’s development and expand our business. As a leader in regional revitalization and the creation of a sustainable tourism destination, we manage facilities such as the Niseko View Plaza Roadside Station and JR Niseko Station, host educational trips, rent electrically assisted bicycles, organize various events, and operate the community FM radio station “Radio Niseko.” Website:
https://www.niseko-ta.jp/ Copyright ©
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