[Trust Bank Co., Ltd.] Furusato Choice launches new campaign to support idols active throughout Japan through hometown tax donations starting September 8th
Trust Bank Co., Ltd. Press Release: September 8, 2025 Furusato Choice launches new campaign on September 8th to support idols active throughout Japan through hometown tax donations. ~ Idols from Hokkaido, Hokuriku/Niigata, Kanto/Tokyo, Tokai/Aichi, Kyushu/Okinawa will participate ~ ~ A new “oshikatsu x hometown tax” initiative that connects fans’ passion with the local community ~ TrustBank Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Jun Oi; hereinafter “TrustBank”), which plans and operates “Furusato Choice,” one of Japan’s largest comprehensive hometown tax donation websites, is collaborating with BuzzCloud Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Teruhiro Onishi;
hereinafter “BuzzCloud”) to launch the “Falling in Love with Your Favorite Idol and Your Hometown…Last Summer Campaign” today, September 8th, to support idols and communities active across Japan through hometown tax donations. In this campaign, donors can select the idol they want to support and make a donation. Their support will reach the idol, and they will receive exclusive benefits according to the amount of their donation. Furthermore, expanding the circle of support will create new opportunities for the idol. Through this initiative, we will realize a new form of “oshikatsu x furusato nozei” (hometown tax donation) that connects donors, idols, and the local community.
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Chemical⇄Reaction (Hokuriku/Niigata), dela (Tokai/Aichi), and Maneki-Kecak (Kanto/Tokyo). Through hometown tax donations, fans can discover the charms of their local area while supporting their favorite artists. For the local area, this also provides an
opportunity to build new relationships with the younger generation, with whom they have had little contact until now. Furusato Choice will encourage the spread of donations that stem from this sense of “empathy” and “support,” further deepening the connection between donors and the local community. ※2025 Hometown Tax Donation Experience Survey (Conducted by TrustBank Regional Revitalization Lab) Method: Online survey / Period: June 13-16, 2025 Research subjects: 1,103 people aged 20 or older living nationwide URL: … Until Tuesday, September 30, 2025 ◆ Details: By making a donation under the following conditions, you will be entered into a lottery to win fantastic prizes, including digital content, the right to an online fan meeting with the idol, and tickets to “ANIMAX MUSIX 2025 YOKOHAMA.”
Additionally, the idol who receives the most support from donors during the donation period will be awarded the right to perform as the opening act at “ANIMAX MUSIX 2025 YOKOHAMA.” Furthermore, idols who achieve their goal will be awarded the title of “Furusato Choice Official PR Ambassador,” which will be used for future local activities. ◆ Conditions: Eligible participants must enter through the dedicated website during the event period, select the idol they want to support, and make a total hometown tax donation of 10,000 yen or more. (Some prizes can be obtained simply by entering.) ◆ Dedicated website: https://www.furusato-tax.jp/feature/a/lastsummer_cp2025 ◆ Participating groups: ambitious (Hokkaido) / OBP (Kyushu/Okinawa) / Chemical⇄Reaction (Hokuriku/Niigata) / dela (Tokai/Aichi) / Maneki Kecak (Kanto/Tokyo) *Alphabetical order Trust Bank Co., Ltd. ( https://www.trustbank.co.jp/ ) Our vision is to “create independent and sustainable communities.” Founded in April 2012, we launched “Furusato Choice,” Japan’s first comprehensive hometown tax donation website, in September of the same year. As of October 2012, the site now accepts applications from over 1,700 municipalities, accounting for approximately 95% of the nation’s total, and offers over 760,000 gift items (as of October 2012), making it one of Japan’s largest hometown tax donation websites. In November 2018, the company formed a group with Change Inc. (now Change Holdings Inc.), a company on the Tokyo Stock Exchange Prime Market, and entered the public tech business. In September 2019, the company released “LoGo Chat,” a business chat service for local governments, and in March 2020, the company released “LoGo Form,” a no-code electronic application tool. In October 2011, the company launched “Meibutsu Choice,” an e-commerce site selling local animals. The company also operates a local currency business to promote local economic circulation, and a business supporting local social business operators using dormant deposits and other sources of funding. *No. 1 in the number of municipalities accepting applications and the number of thank-you gifts listed (as of October 2024, according to JMRO) For more information about this release