Canadian Tourism Commission Hosts “The Asia Regional Sales Mission”

Tourism Canada’s “The Asia Regional Sales Mission” held ​ Canada Tourism Board Press Release: September 8, 2025 To Members of the Media Tourism Canada holds “The Asia Regional Sales Mission” Realized through the joint efforts of the three markets of Japan, China, and Korea The Canadian Tourism Commission (Japan Regional Representative: Masayo Hando) will host “The Asia Regional Sales Mission” in Osaka City, Osaka Prefecture, on September 9th and 10th, 2025. This B2B event, held in conjunction with the “EXPO 2025 Osaka-Kansai Expo,” aims to share unique Canadian experiences and diverse tourism offerings. Held jointly in the three markets of Japan, China, and South Korea, this will be the Canadian Tourism Commission’s largest event in Asia since the COVID-19 pandemic. A total of 84 people will be participating, including 17 sellers (tourism
organizations and companies) from Canada visiting Japan and 36 buyers (travel agencies and media) from Japan, China, and Korea. Image
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“EXPO 2025 Osaka-Kansai” Canada Pavilion ■ “The Asia Regional Sales Mission” 1. Presentations by 17 Sellers (September 9th) On September 9, 2025, a presentation series called “The 17 Stories of Openness” will be held at a hotel in Osaka City, featuring 17 sellers from Canada visiting Japan. In each presentation, a local expert will share his or her own story about the unique charms of each region of Canada, including its abundant natural beauty, sophisticated cities, hidden history and culture, and diverse culinary experiences. These profound stories will convey how a trip to Canada leads to “openness” and liberates the hearts of travelers. 2. Asia Launch of New Platform “Canada, Naturally.” (September 9th) Gloria Lorey, Senior Vice President, Marketing Strategy and Chief Marketing Officer (CMO) of the Canadian Tourism Commission, announced the launch of “Canada, Naturally.”, a new platform for the Canadian Tourism Commission brand. We will be launching “Canada, naturally.” in Asia. We will be introducing “Canada, naturally.”, which conveys the beauty of “natural” Canada, where the spirit of coexistence lives on across a vast land. 3. Canada Talk (September 10th) On September 10th, in conjunction with the “EXPO 2025 Osaka-Kansai” (Expo 2025
Osaka-Kansai), the Canada Pavilion will host a talk event called “CANADA Talk,” featuring leading experts and influencers from the global tourism industry. On the day, speakers representing Canada, China, South Korea and Japan will talk about Canada from the perspective of their respective anecdotes and areas of expertise, in line with the Canadian Pavilion’s concept of “Regeneration.” ■Canadian Tourism Commission’s “Into Canada – 2025” Campaign “EXPO 2025 Osaka-Kansai” is a place where people from all over the world can share diverse values ​​for the future. The Canadian Tourism Commission has launched a special website to coincide with the Expo, “Into Canada – 2025,” which introduces unique Canadian experiences and stories with a wealth of content, including videos exclusive to the Canadian Tourism Commission website, content in collaboration with media outlets, and video messages from people with ties to Canada. https://travel.destinationcanada.com/ja-jp/oku/oku2025
https://prcdn.freetls.fastly.net/release_image/81807/11/81807-11-07ba07e308cfa0b53ae3f5e6b79d5f8c-1440×528.jpg In addition, during the campaign, various television programs showcasing the charms of Canada will be broadcast. – Program title: “Morning! “Live! Travel Salad” (ABC TV/TV Asahi Network) Dates: August 23rd (Sat), 30th (Sat), September 6th (Sat), 13th (Sat), 20th (Sat) from 8:00 AM Content: Over five weeks, the “Overseas Travel” segment will introduce Eastern Atlantic Canada. URL:
https://tsplus.asahi.co.jp/tsalad/ – Program Title: “Into the Depths of Canada: Maynard Takes a Journey Along the World Heritage Canal” (BS Fuji) Date and Time: Sunday, September 21, 2025, 8:00 PM Content: Maynard of MONKEY MAJI introduces a journey along the World Heritage Rideau Canal by houseboat. URL:
https://www.bsfuji.tv/canadaunnga/pub/001.html ・Program Title: “Yuriko Yoshitaka’s Journey to Prince Edward Island: Into the World of ‘Anne of Green Gables'” (NHK BSP4K) Date and Time: Saturday, September 27, 2025, 6:30 PM Content: Yuriko Yoshitaka, who played the heroine in the morning drama “Hanako to Anne,” travels to Prince Edward Island in Canada to uncover the secrets behind the creation of “Anne of Green Gables” and the unknown face of author Montgomery. URL:
https://www.nhk.jp/p/ts/X6LV5VVQV4/ *In addition, prior to the broadcast of this program, a public event titled “Let’s Discuss the Charms of Prince Edward Island! Talk & Live” will be held at the Canada Pavilion at EXPO 2025 Osaka-Kansai from 12:30 on Wednesday, September 10th. ■About the Canadian Tourism Commission Destination Canada is a public agency of the Canadian federal government whose mission is to develop Canada’s tourism industry and strengthen its international competitiveness. It promotes Canada’s diverse and attractive tourism resources to travelers worldwide and plays a leading role in promoting sustainable tourism. Headquartered in Vancouver, British Columbia, the Canadian Tourism Commission develops Canada’s tourism branding and marketing strategies in Japan and other major markets around the world. Official website (Japanese)
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