[Recruit Co., Ltd.] Etsushi Toyokawa captivates with his facial expressions in this new commercial. Also noteworthy is his superb “entangled” acting with his partner, Sisonne’s Jiro! Three new TV commercials for “AirREGI Order” will begin airing simultaneously on Wednesday, September 10th. Recruit Co., Ltd. Press Release: September 9, 2025 Etsushi Toyokawa captivates with his facial expressions in this new commercial. Also pay attention to his exquisite “entangled” acting with his partner, Sisonne’s Jiro! Three new TV commercials in the “AirREGI Order” series will begin airing simultaneously on Wednesday, September 10th. A behind-the-scenes video and a special interview with Sisonne are also available. Recruit Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Keiichi Ushida; hereinafter “Recruit”) offers AirREGI Order, an ordering system that simplifies restaurant operations. The second installment of the commercial series featuring actors Etsushi Toyokawa and Shinobu Hasegawa (of Sisonne) will begin airing nationwide on Wednesday, September 10, 2025, with three new TV commercials. While Toyokawa and Hasegawa appear in every episode of this series, new cast members appear in each episode, each telling a story that portrays the functionality and value of “AirREGI Order” from a different
perspective. The three episodes featured this time are “Standing Conversation” starring Jiro (of Sisonne), “Each” starring Shinya Kote, and “Junior” starring Shota Sometani.
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https://prcdn.freetls.fastly.net/release_image/11414/3086/11414-3086-0a05a9efb17d27a13e594f9351cdd4cc-722×406.png CM synopsis/highlights The TV commercials being aired this time are a series that humorously portrays the essential value of “AirREGI Order,” which “reduces the hassle of ordering, allowing you to focus on serving customers.” From three different perspectives, Toyokawa and Hasegawa appear in all commercials, with each featuring a different guest actor, presenting a story about the diverse benefits of introducing “AirREGI Order.” ■ “Standing Conversation” Edition Guest: Jiro (Shisonne) Jiro and Hasegawa, who appear as neighboring store owners, chat in front of their stores, asking, “What’s it like ordering with AirREGI?” Jiro, who is hesitant to adopt AirREGI, is encouraged by Hasegawa’s real-life experiences, with advice like, “There’s proper support available” and “You’ll even get a free equipment set.” Midway through the conversation, Jiro suddenly puts his arm around Toyokawa, a regular customer at Hasegawa’s store, as he happens to be passing by, leading to a comical, fast-paced exchange. It’s a relatable commercial that depicts the “true feelings and anxieties” surrounding adoption, with a touch of humor. ■ “Each” Edition Guest: Shinya Kote The video depicts a realistic izakaya where both verbal and smartphone orders are accepted. When a customer sitting next to Toyokawa, played by Kote, sees Toyokawa mastering AirREGI Order, he expresses his interest by asking, “Ordering on a smartphone?!” This leads to a quiet exchange between Toyokawa and Hasegawa, demonstrating how a restaurant can be made to be a comfortable place for customers, whether they prefer to order verbally or via mobile. ■ “Junior” Edition Guest: Shota Sometani Sometani, playing a junior employee who missed the timing to place his order, is urged by his senior colleague, Toyokawa, to order an additional boat-shaped platter using “AirREGI Order.” The highlight of the video is Toyokawa’s reaction, which is surprising at the unexpectedly expensive order but looks on with a smile, and the contrasting facial expressions. This humorous exchange expresses the “easy-going” nature of “AirREGI Order,” which allows customers to order additional food whenever they like while avoiding awkwardness, and the benefits it offers stores as a sales opportunity. Credit information “AirREGI Order” Commercial “Standing Conversation” (15 seconds) “Each” (15 seconds) “Junior” (15 seconds) Publication/broadcast information TV commercial begins airing on Wednesday, September 10, 2025 The TV commercial, along with behind-the-scenes footage and interview footage, will be available for preview on the official Air Business Tools YouTube channel (https://www.youtube.com/@airbusinesstools) starting at midnight on Tuesday, September 9. ・Main URL: “Standing conversation” version “Each”
versionhttps://www.youtube.com/watch?v=XEgZCtqbjDM “Kouhai”
versionhttps://www.youtube.com/watch?v=4nIjBIbnqcg ・Making & Interview URL: https://www.youtube.com/watch?v=ukeMrwHtnmk Cast Interview (Shisonnu’s Hasegawa and Jiro) -Please tell us your impressions of filming this commercial. Hasegawa)This time, my partner Jiro was with me, so I felt more relaxed than last time.Last time, it was just me and Toyokawa on set, so I was actually a little nervous… Since it was right after a much talked about production, I was a little scared (lol) Jiro-san) Actually, Toyokawa-san appeared in a drama I previously wrote the script for, so I knew him. At first, I thought he might be a little scary, but after meeting him a few times, I knew he was a very gentle person, so I wasn’t particularly nervous this time either. However… yesterday, I ate ramen with a lot of garlic in it. Today’s shoot involved multiple close-contact scenes. So I was worried that people might think, “This guy stinks.” Hasegawa-san) It was fine, I didn’t mind it at all (lol) Jiro-san) Oh really? Well, that’s good to hear (laughs). Hasegawa-sanMore than that, I thought the scene where you grabbed Toyokawa-san’s shoulder really was amazing. It made me realize how careful you were. Jiro-san)I was constantly thinking about where I should remove my arm (laughs) Hasegawa-san)That would be a lost opportunity.
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–Hasegawa-san, you’re appearing in this series following the previous one. Was there any reaction after the previous one aired?
Hasegawa)Yes, a lot of people have reached out to me. They were really impressed that I was appearing in the same commercial as Toyokawa.
–What are the highlights of this commercial? Hasegawa-san I think this is the most comedy-oriented of the series, so I hope you’ll enjoy it, and that you’ll get to see a side of Toyokawa that you don’t usually see. I think you were really drawn into the comedy world, so I hope you’ll pay attention to that. Jiro-san) Toyokawa-san’s
expressions this time were so funny that I couldn’t help but laugh when I saw them. –This is Jiro’s first appearance in an “AirREGI Order” commercial. Have you ever used mobile ordering in-store? If so, please tell us your impressions. Jiro-san It’s convenient, isn’t it? You don’t have to call a waiter. I think it saves the store money on labor costs, and I never imagined the world would be like this. (laughs) You don’t have to be embarrassed when you call out “Excuse me!” and they don’t notice. (laughs) You can just call out “Excuse me!” and say “Take this” (show them the screen) to order. You can then confirm, “Is this okay?” Hasegawa) Why do you have to check with the store clerk? Hasegawa) I personally don’t mind calling a store clerk, but the other day when I was talking to some young people, some of them said they absolutely couldn’t or didn’t want to call a store clerk. I think this is a great option for those people, and I think it will continue to increase. –The line “Thank you so much” in the commercial is very memorable. Can you tell us about any recent episodes in which you both felt that way? Jiro-san) Just having (Hasegawa-san) by my side makes me feel so grateful. Hasegawa-san) You told me that the other day! (laughs) Jiro-san) We’ve been doing sketches together, and we’re currently in the middle of our solo live shows, so I really feel grateful. Hasegawa-san) I’m grateful to so many people every day, and I feel so grateful. When I was younger, I used to think it was all down to my own talent, but recently I’ve really come to realize that I couldn’t do anything without the people around me… I’m really feeling that every day. Also, I’m really grateful that they invited me to appear in the “AirREGI Order” commercial for the second time (laughs). Even my partner was invited. Please continue to support Sisonne! –Please give a message to restaurant owners who haven’t yet heard of “AirREGI Order.”
Hasegawa)To all the restaurant owners reading this, I would love for you to try out AirREGI Order! They’ll teach you everything you need to know from the beginning, and they’ll even provide you with the equipment, so I hope you’ll give it a try. Jiro)I think it’s very convenient!
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https://prcdn.freetls.fastly.net/release_image/11414/3086/11414-3086-b1c720ab8e789d08819634ba14e544ff-3900×2600.jpg Performer information
https://prcdn.freetls.fastly.net/release_image/11414/3086/11414-3086-8989d16e4900795f5136b91a5e45ca61-460×688.png Photography Yukiko Sugawara Etsushi Toyokawa Born in Osaka Prefecture. In 1990, he gained attention for his role in Takeshi Kitano’s film “3-4 x October.” Since then, he has appeared in films such as “12 Kind Japanese” (1991), “Sparkle, Sparkle” (1992), “Love Letter” (1995), and “The Village of Eight Graves” (1996). His leading roles in dramas such as “NIGHT HEAD” (1992-1993), “Say You Love Me” (1995), and “The Blue Bird” (1997) have been huge hits, making him one of Japan’s most popular and talented actors. His major film starring roles include “New Battles Without Honor and Humanity.” (2000), Exile of Love, Southbound, Tell the Murderer (2007), This Time I’m a Loving Husband, Desperate Sword: Bird Stab (2010), A Postcard (2011), The Woman Who Marries for Money (2016), Paradise Next (2019), My Brother, the Android, and Me, The Demon Over There (2022), and The Hitman: Fujieda Baian (2023). In 2020, he played the role of Combined Fleet
Commander-in-Chief Isoroku Yamamoto in the Hollywood film Midway, which was well-received. He has also appeared in popular films such as Kingdom 2: To the Faraway Land (2022), And Then I Was at a Lost Place, and Revolver Lily (2023). He stars in Season 2 of Prime Video’s No Activity and the Netflix series The Land Fraudsters.
https://prcdn.freetls.fastly.net/release_image/11414/3086/11414-3086-aa175dbe9dbd42b27badc78ee6d1f404-400×400.jpg Shinobu Hasegawa (Sissonne) Date of birth: August 6, 1978
Height/Weight: 185cm /87kg Blood type: A type Birthplace: Shizuoka Prefecture Hamamatsu City Hobbies:
Fashion/Sneakers/Games/International
Celebrities/Gossip/Soba-hopping/American Comic Toys/American Comic Figures
https://prcdn.freetls.fastly.net/release_image/11414/3086/11414-3086-3bd3f384125cc97f230da70302ad01fc-400×400.jpg Jiro (Shisonnu) Date of Birth: July 14, 1978 Height/Weight: 179cm / 68kg Birthplace: Hirosaki City, Aomori Prefecture Hobbies: Xbox 360/FPS games/Mahjong
https://prcdn.freetls.fastly.net/release_image/11414/3086/11414-3086-6f09e8ea439ca925712ff740cdd93614-2155×2700.jpg Shinya Kote Born in 1973 in Kanagawa Prefecture. After graduating from Waseda University, he founded the theater company innerchild. In 2008, he starred in the film “Unlit Port” and received high praise overseas. He made his breakthrough as “Uncle Cinderella” in the 2016 NHK Taiga drama “Sanada Maru,” and in 2018 CX’s “The Confidence Man JP” and “SUITS.” Recent notable appearances include [films] “TOKYO MER: The Movie – The Running Emergency Room – Nankai Mission” and “Beethoven Fabrication,” and [dramas] “What Will Ieyasu Do?”, “Omusubi,” “Kaibutsu,” and “Fujiko F. Fujio SF Short Drama Season 3: Crossroads.”
https://prcdn.freetls.fastly.net/release_image/11414/3086/11414-3086-6cc26197cbfe5f92693dbd4a287bf042-2512×2512.jpg Shota Sometani Born in 1992. He made his debut in the film “STACY” at the age of 9. In 2009, he made his first starring role in a feature film, “Pandora’s Box.” At the 68th Venice International Film Festival in 2011, he became the first Japanese actor to win the Marcello Mastroianni Award (Best New Actor). Since then, he has won various awards both in Japan and overseas. His major works include the films “Parasyte,” “Kukai -KU-KAI- The Mystery of the Beautiful Queen,” and the historical drama “Kirin ga Kuru.” Cutting data “AirREGI Order” Commercial “Standing Conversation” (15 seconds)
https://prcdn.freetls.fastly.net/release_image/11414/3086/11414-3086-16235025ec6381507e9ba2835ff55fd2-2130×762.png “AirREGI Order” Commercial “Sorezore” (15 seconds)
https://prcdn.freetls.fastly.net/release_image/11414/3086/11414-3086-8d89b6ca555b3c3c7e6192123255b51e-2146×768.png “Air Regi Order” CM “Kouhai” version (15 seconds)
https://prcdn.freetls.fastly.net/release_image/11414/3086/11414-3086-f8c0a69d708eb8a68ec3c9bff24b6aea-2144×774.png About “Air cash register order” “AirREGI Order” is an ordering system that simplifies restaurant operations. Even new staff can use it intuitively, working error-free from day one. By reducing the effort required for ordering, you can focus on serving your customers. In April 2018, we launched “AirREGI Handy,” an order entry system that simplifies ordering, cooking, and serving food. The spread of COVID-19 has diversified restaurant needs, including takeout and delivery, making restaurant operations more complex than ever. In February 2022, we renamed our service “AirREGI Order” to “AirREGI Order” in order to provide a service that simplifies increasingly complex ordering processes, including in-store and off-site orders, and both
pre-payment and post-payment. It has been adopted by a variety of restaurant types, including izakayas, restaurants, and cafes. “AirREGI Order” allows you to start using the features that best suit your restaurant’s operations, including “Handy,” which allows staff to take orders, “Mobile Order,” which allows customers to order from their smartphones, and “Kitchen Monitor,” which helps prevent delays and supports pre-payment orders. We’ve received positive feedback from restaurants that have adopted it, such as, “Even staff with no restaurant experience can start using it from day one,” “Order errors have dramatically decreased,” and “We can now focus on cooking and serving customers.” Air Business Tools, including AirREGI Order, can reduce the effort, time, and cost of analog business operations, from reservation and reception management, accounting, and payments to recruiting, shift management, and fundraising. We will continue to support business owners in their efforts to “run their businesses as they envision them and create stores that are unique to them.” ▼About recruitment https://www.recruit.co.jp/ ▼Contact information regarding this matter https://www.recruit.co.jp/support/form/