[ValuesFusion, Inc.] Deepen your understanding of reuse and take the initiative! We’re holding our first reuse experience event for elementary school students: “August 8th, Reuse Day – Connecting Smiles and Powering the Future!” Image
URL: ValuesFusion Co., Ltd. Press release: September 9, 2025 To Members of the Press Deepen your understanding of reuse and get started! We’re holding our first reuse experience event for elementary school students, “August 8th Reuse Day – Connecting Smiles and Powering the Future!” Sponsored by the Ministry of the Environment, six reuse experience booths and 20 supporting companies will communicate the value of reuse to elementary school students!
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-8d6d96ac0c6150a0061585245a476314-3900×2605.jpg
understanding of reuse while having fun.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-080843f2b16b8e2908eeab7d25486e83-974×548.jpg August 8th is Reuse Day ~Connecting smiles and turning them into the power of the future. ~Key visual. ＜The Significance of the First “August 8th Reuse Day – Connecting Smiles to Power the Future.”＞ “Reuse Day” was established in 2023 with the aim of raising awareness of the benefits and joy of reuse and encouraging more people to actually try it. August 8th comes from the fact that a row of “8s” forms the same shape as “∞,” which represents the continuous circulation of goods from person to person. To use Reuse Day as an opportunity to deepen consumers’ awareness of reuse and a circular economy and expand the reuse population, we held a joint experience event with six reuse companies. This event is aimed at elementary school students and their parents. By experiencing the reuse concepts they have learned in class through workshops at each company’s booth, the event aims to encourage them to incorporate the concepts into their daily lives and take action to create a recycling-oriented society that applies to them. ＜Scenes from the “August 8th Reuse Day – Connecting Smiles to Power the Future” Event＞ On the first day, Friday, August 8th, a talk event was held featuring representatives from the Ministry of the Environment and four reuse companies. The elementary school students and their parents listened intently as each company representative shared their most important reuse items and reuse actions they can start putting into practice today. Image
URL: https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-2f60d4ec85f0970ecb4f292b7e6223bd-3900×2605.jpg From the opening event. Representatives from four reuse companies and the Ministry of the Environment took the stage to share the value of reuse. At the venue, each company set up a reuse experience booth, utilizing its unique features, where children had fun while deepening their learning about reuse. Children were seen engrossed in various experiences, such as considering the value and price of items and transforming them into new shapes to make key chains, providing an opportunity to learn about reuse firsthand.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-b6a892a21f9cf5cc57f129c808eac070-3900×2605.jpg A view of the reuse experience event venue.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-32f34d95592224a45796c8b2fb7d80c0-2768×1848.jpg From the Up Garage Group booth. Children check out tires and wheels and consider the resale price.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-b3a6f4f78e2f44c95c5f192b96783e6b-2768×1848.jpg From the Kitamura Camera booth. Children learn how to use a film camera and actually take photos.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-9fffbdd1bbe128ef7181dd87c1da012d-3900×2600.jpg From the Hard Off Corporation booth. Children disassemble junk items and use the parts to make key chains.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-79089d2172d4846ed3debee5e8214b25-3900×2605.jpg From the Book Off Group Holdings booth. Children experience the process of polishing CDs and DVDs.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-151e46b72e869d57b9c06a5b4c35b7f3-3900×2605.jpg From the Market Enterprise booth. Children observe various items and determine their prices based on their condition and characteristics.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-149af778762c5d50a9f13189ba93f70c-3900×2605.jpg From the Mercari booth. Children think about reuse while completing missions.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-a208fdfe59f2af6371754f315a27b158-3900×2605.jpg From the stage corner. Children and their parents enjoy playing reused karuta with VTubers.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-5b2af432f4e7c3d336acba0bda6fe651-3900×2605.jpg From the event organizing committee booth. Participants wrote down reusable items on cards and exchanged them.
https://prcdn.freetls.fastly.net/release_image/43615/94/43615-94-0a5ebcb9074a68629550b0104eb868d8-3900×2605.jpg From the photo corner. Participants enjoy taking photos with “♾️” panels in hand. Many of the participating children commented, “I had fun learning about reuse,” “I learned that reuse is all around me,” and “I want to start doing what I can.” Starting with this event, we hope to continue to create opportunities for children to think about a circular economy by encouraging them to put reuse into practice in their daily lives through hands-on reuse experiences. ・Name: August 8th Reuse Day – Connecting smiles and powering the future. ～ ・Purpose: Learn about a circular economy and acquire knowledge of “reuse.” By experiencing reuse through this event, participants will have the opportunity to put it into practice in their future lives. Date: Friday, August 8, 2025, 11:00 AM – 3:00 PM, Saturday, August 9, 11:00 AM – 5:00 PM Venue: Akihabara Square (4-14-1 Sotokanda, Chiyoda-ku, Tokyo Akihabara UDX 2F) ・Participating companies: 6 member companies of the Reuse Industry Association Up Garage Group Co., Ltd. / Kitamura Camera Co., Ltd. / Hard Off Corporation Co., Ltd. / Book Off Group Holdings Co., Ltd. / Market Enterprises Co., Ltd. / Mercari, Inc. (in alphabetical order) ・Supporting companies: 20 ADVACOM Inc. / SDGs Heroes General Incorporated Association / CLAS, Inc. / gooddo Inc. / Kesion Inc. (SDGs Radio) / Summary Inc. / JIT Inc. / Jimoty Inc. / STORY&Co. (NewMake) Inc. / Sofmap Co., Ltd. / Treasure Factory Inc. / Japan Automobile Federation General Incorporated Association / Japanese Culture and Education Promotion Organization General Incorporated Association / NexTone Inc. (BLONIA) / BuySell
Technologies Inc. / ValuesFusion Inc. / digdig Inc. / Rakuten Group, Inc. (Rakuten Rakuma) / Restage Holdings Inc. / Reuse Keizai Shimbunsha Inc. (in alphabetical order) – Organized by: “August 8th Reuse Day – Connecting Smiles, Powering the Future” Event Executive Committee – Sponsor: Ministry of the Environment ・Event URL: https://shokugyotaiken.com/event/240 ・Company Name: Values Fusion Inc. ・Representative: President and CEO Keita Takeuchi ・Location: 42-403, 6-9 Akasaka, Minato-ku, Tokyo ・Established: May 7, 2019 ・Business: Work experience and entrepreneurship programs / Corporate sustainability promotion support programs ・URL:
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