NOEXCUSE Inc. Craftfulness Lab Launches: Craftfulness™, a New Concept for Soothing the Mind through Crafts

[NOEXCUSE Inc.] Craftfulness Lab Launches: A New Concept for Soothing the Mind with Craftsmanship, “Craftfulness(TM)” ​
NOEXCUSE Inc. Press Release: September 9, 2025 Craftfulness(TM), a new concept for calming the mind through crafts. Craftfulness Lab launched. NO EXCUSE Co., Ltd. established “Craftfulness Lab” as a new approach to addressing the challenges of aging and mental health. It has also applied for a trademark for “Craftfulness(TM).” NO Co., Ltd., known for its sewing machine specialty store “Mishin Seikatsu” and the domestic sewing machine brand “RICCAR,” EXCUSE (Head office: Kitakyushu City, Fukuoka Prefecture; CEO: Kazuhiro Kuwahara) has established “Craftfulness Lab” as a base for spreading and researching “Craftfulness™,” a new concept that combines craft and mindfulness. The company has also applied for a trademark for the name, and will continue to expand into publishing and education.
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Craftfulness(TM) Logo In modern society, many social issues have come to light, including an aging population, mental health issues, and the weakening of local communities. In this context, the fact that “time spent working with your hands” has the effect of calming the mind and fostering creativity is gaining attention. Practices combining craftsmanship and mindfulness are spreading overseas, and there is hope that this could become a new cultural value in Japan as well. What is “Craftfulness(TM)”? “Craftfulness(TM)” is a new concept that combines craft (handwork) and mindfulness (state of mind). We propose “calming your mind” through a wide range of craft experiences, including sewing, knitting, drawing, cooking, crafts, and model making. Purpose of establishment of Craftfulness Lab NO Co., Ltd. EXCUSE has launched the “Craftfulness Lab” to spread the value of crafts to society through research, experiments, and experiences. By applying for a trademark, we will establish a brand foundation and spread the idea of ​​craftfulness both domestically and
internationally. URL: Craftfulness(TM)︎｜note Future prospects Craftfulness Lab will expand its activities in the future, including collaboration with publishing and educational institutions, workshops, and local community initiatives. We aim to contribute to creating a more prosperous society by exploring the possibilities of craft. Company profile Company name: NO EXCUSE Co., Ltd. Location: 1-4-11-1F, Numamoto-cho, Kokuraminami-ku, Kitakyushu-shi, Fukuoka Representative: Representative Director Kazuhiro Kuwahara Business: Retail and wholesale of sewing machines, operation of the sewing machine specialty store “Sewing Machine Life,” development of the RICCAR brand, planning and management of handmade events, operation of Craftfulness Lab For more information about this release Copyright ©
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